E-Commerce Analyst: Marketplace Operations & Content Strategy

AMIT SOLANKI

E-Commerce Analyst Marketplace Operations & Content Strategy

820-***-**** ***************@*****.*** Ahmedabad, Gujarat PROFESSIONAL SUMMARY

Results-driven E-Commerce professional with 2+ years of experience across marketplace operations, catalog management, and data-driven growth on Amazon Seller Central and Vendor Central. Skilled in SKU performance analysis, SEO listing optimisation, PPC coordination, KPI reporting, and end-to-end Amazon content - including PDP, A+ Content, Premium Brand Story, and Brand Store design briefs. Currently broadening expertise in business process analysis and workflow optimisation, adding further depth to e-commerce operational and analytical capabilities.

CORE COMPETENCIES

Amazon Seller & Vendor Central A+ Content & Brand Store SEO & Listing Optimisation PPC Campaign Management Catalog & SKU Management KPI Reporting & Dashboards PDP & Content Strategy Business Process Analysis Cross-Functional Coordination WORK EXPERIENCE

Executive – Process Improvement & Analytics QeMatic Nov 2025 – Present

• Conduct end-to-end business process analysis for clients - mapping workflows, identifying operational bottlenecks, and recommending data-backed improvements.

• Prepare Time & Motion study plans and manpower analysis frameworks to quantify process inefficiencies and build improvement roadmaps with measurable KPIs and KRAs.

• Analyse client operations to identify automation and optimisation opportunities, translating findings into structured proposals and project documentation.

• Support ERP/CRM product positioning (Smart PPS) including feature explanation and pricing documents, strengthening understanding of tech-driven operations management.

• Conduct industry and competitor research to inform outreach strategies; develop targeted client communication and company pitch content.

E-Commerce Executive Yourseller Mar 2025 – Sep 2025

• Led Amazon content strategy by collaborating directly with the graphics team - creating detailed briefs and visual direction reports for PDP images, A+ Content, Premium Brand Story, and Brand Store layouts.

• Reviewed and approved final creatives before client submission, ensuring design output aligned with brand guidelines, Amazon content policies, and conversion best practices.

• Monitored daily operations and KPIs, achieving a consistent 95% on-time completion rate; prepared performance reports and data summaries for senior management.

• Managed product catalog updates, pricing adjustments, and client coordination while ensuring data accuracy across all listings under tight deadlines.

• Identified operational gaps through data analysis and contributed to process improvement initiatives including new product onboarding workflows.

E-Commerce Executive Koolatron Corporation Sep 2023 – Oct 2024

• Analysed category-level data to develop targeted sales strategies, identifying high-opportunity markets and optimising product listings for maximum discoverability.

• Managed 150+ SKUs across Amazon Seller Central and Vendor Central covering inventory, dynamic pricing, and promotional scheduling.

• Improved organic traffic and search ranking through keyword research and enhanced listing content; collaborated with PPC team on sponsored ad campaigns.

• Supported new product launch analysis that contributed to tripling annual sales volume year-over-year.

• Generated regular performance reports tracking conversion rates, ACOS, revenue trends, and inventory health to guide data-backed decisions.

Founder & Operations Lead Amit Solanki Global Trade Nov 2021 – Aug 2023

• Launched and managed a cross-border trading business overseeing end-to-end operations including logistics, supplier relationships, and international client negotiations.

• Monitored market trends and competitor pricing to identify product opportunities and adjust pricing strategies for profitability.

• Managed business financials and developed growth strategies that sustained profitability across multiple market cycles.

• Built and maintained a multi-time-zone client communication system ensuring high engagement and repeat business.

KEY ACHIEVEMENTS

• Contributed to tripling annual sales volume at Koolatron through listing optimisation and data-driven campaign strategies.

• Maintained 95%+ on-time task completion rate across all operational responsibilities at Yourseller.

• Successfully managed 150+ live SKUs simultaneously across multiple Amazon platforms with high data accuracy.

• Directed end-to-end Amazon creative workflow - from content briefs to client-approved final assets - for PDP, A+, Brand Story, and Brand Store.

EDUCATION

BE in Electronics & Telecommunication Engineering

MIT Kothrud, Pune University 2016 – 2021

LANGUAGES

English (Fluent) Hindi (Fluent) Marathi (Fluent) Marwadi (Fluent)

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