Multimedia Marketing & Retail Sales Professional
Resume:
SUMMARY
SKILLS
EDUCATION
CERTIFICATIONS
PROFESSIONAL EXPERIENCE
**************@*****.***
McAllen, Tx
HANNAH SILVA
CPR/ AED Certified
Short-form video production (Reels,
TikTok, Shorts
POS Systems
CashHandling
Online Order Fulfillment
Inventory Management Sales & Upselling
Customer Relationship Building
Goal-Oriented
Multitasking
Time Management
Compassionate Caregiving
Bilingual- Spanish
Associate Degree in Interdisciplinary Studies
2022 – 2025
Pharr- San Juan-Alamo Early College
High school
Bachelor's Degree of Business Administration in
Marketing (current) 2025- Expected
Graduation: 2029
South Texas College
McAllen, Tx Fall 2023 - Spring 2024
Assisted customers in selecting footwear and accessories Achieved individual and team sales targets
Delivered high-energy customer service in busy mall environment
Handled cash transactions and promoted store incentives McAllen, Tx Summer 2022- Summer 2025 (Seasonal)
Processed 50+ POS transactions per shift with high accuracy Assisted customers in selecting clothing and merchandise Met daily and weekly sales goals in fast-paced retail setting Packed and fulfilled online orders for shipments
Maintained organized sales floor and inventory
Independent / TikTok & Digital Platforms 2024–Present Collaborated as a Student ambassador and created engaging short-form video content featuring brands such as Proper Wild, Bubble Skincare, and Thayers
Produced UGC-style promotional videos focused on product benefits, lifestyle integration, and audience relatability
Leveraged trending audio, hooks, and storytelling techniques to increase viewer retention and engagement
Participated in brand campaigns and product promotion initiatives, including giveaways and affiliate-based marketing
Developed content aligned with each brand’s identity, tone, and target audience
Demonstrated ability to influence purchasing decisions through authentic and visually engaging content
McAllen, Tx Fall 2025- Winter 2025
• Assisted elderly clients with daily living activities and personal care
• Provided mobility support and medication reminders
• Monitored client well-being and maintained care documentation
• Delivered compassionate, dependable support in private home setting
The University of Texas at San Antonio
Journeys - Sales Associate
Content Creator & UGC Strategist
Fernandez Care - In-Home Care Provider
RGV ProDirect - Retail Sales Associate & Cashier
Bilingual Retail Sales Associate, Content Creator & Digital Marketing Strategist with experience growing TikTok platforms and driving product engagement. Professional with 3+ years of customer-facing experience in high- volume environments. Proven track record of meeting sales goals, processing transactions accurately, and building strong customer relationships. Experienced in retail operations, online order fulfillment, and in- home caregiving support.
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