Remote Customer Service-minded Digital Marketing Lead

Laurie Vogt

******.****@*****.*** 414-***-**** LinkedIn.com/in/LaurieVogt

SKILLS WHICH DRIVE SUCCESS

o Strategic thinker

o Creative problem solver

o Exceptional customer service

o Objective and goal oriented

o Analytical leading to insights

o Acute attention to detail

“ME” IN FIVE WORDS

1) Creative

2) Compassionate

3) Resilient

4) Curious

5) Competitive

INDUSTRY KNOWLEDGE

B2B and B2C eCommerce

Travel and Tourism

Retail and Consumer Goods

Healthcare

Higher Education

Human Resources

Manufacturing

TECHNICAL PROFICIENCIES

v Google Analytics and AdWords

v Google AdWords Certified

v Google Search Console & GA4

v SEMRush, Moz and SpyFu

v HTML and CSS

v Content Management Systems

DIGITAL MARKETING ACCOUNT MANAGER

ü Advanced Digital Expertise SEO SEM Social Media Email CMS HubSpot Link Building and Analysis Inbound Lead Generation WordPress ü Managing search engine optimization (SEO) and paid search (PPC) campaigns for numerous clients with a variety of budgets

ü Writing, creating and managing website, social media and print content ü Strategic account management client services for diverse B2B and B2C clients including eCommerce and Retail

ü Traditional marketing, recruitment marketing and branding for B2B and B2C clients

ü Managing teams and projects to completion resulting in quantifiable ROI for clients

ü Outstanding communication, presentation and interpersonal skills ü Ability to work collaboratively with cross-functional teams Laurie Vogt Digital Marketing & Account Manager

SEO & SEM

ü Managing organic search and

paid search campaigns

ü SEO strategy and planning

ü Keyword research

ü Landing page optimization

ü Data insights and reporting

STRATEGIC PLANNING

ü Integrated marketing strategy

ü Brand planning

ü Content and SEO strategy

ü Goal and KPI identification

ü Collaboration with clients

TEAM MANAGEMENT

ü Manage SEO projects with

website developers

ü Manage and collaborate with

clients and internal teams

ü Manage and guide copywriters

RESEARCH & ANALYSIS

ü Marketing research

ü Data mining and analysis

ü Understanding industry

insights to affect brand change

ü Google Analytics and Adobe

Marketing Cloud proficient

EDUCATION

University of Wisconsin – Madison Madison, WI

Bachelor of Business Administration, Marketing

Received Dean’s List Honors

Member of the UW-Madison Women’s Rowing team

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EXPERTISE & EXPERIENCE

CORE COMPETENCIES

Laurie Vogt

******.****@*****.*** 414-***-**** LinkedIn.com/in/LaurieVogt WORK EXPERIENCE

LORA BORA SEO Independent freelance company August 2018 - Present Owner, SEO Executive Director and Digital Strategist Manage strategic SEO and PPC/SEM campaigns. Conduct website audits and perform keyword research. Optimize website landing pages. Write landing page and blog content. Write page titles and meta descriptions. Analyze and interpret data to garner insights. Complete technical SEO. Provide monthly reporting to clients. Make strategic recommendations. Teach clients SEO best practices.

• Responsible for all aspects of SEO and Client/Account Management.

• Serve as direct client contact in all aspects including weekly calls and monthly reporting.

• Responsible for managing business essentials such as administrative, accounting, invoicing and legal protocols.

• Work with a variety B2B and B2C clients including eCommerce and Retail. BVK Advertising agency March 2014 – August 2018 SEO Manager

Managed SEO and PPC/SEM campaigns for numerous clients in the education, healthcare, travel, tourism and power sports industries. Conducted daily, manual optimizations for each campaign. Defined and measured KPIs and ROI. Created strategic marketing proposals. Analyzed data and complete monthly reporting for all clients. Responded to RFPs. Served as a subject matter expert for new business development.

• Created and managed a comprehensive SEO department. Generated over $500,000 in revenue in two years.

• Responsible for all SEO strategies and implementation for every BVK client – primarily eCommerce.

• Managed large PPC campaigns with small, medium and large budgets.

• Optimized landing page content, write meta data, completed technical SEO elements.

• Collaborated with Media, Digital and Web Development teams for cross-channel integration.

• Google AdWords certified.

TRIVERA INTERACTIVE Integrated digital marketing agency January 2012 – March 2014 Search Marketing Manager and Client Services Director Led and managed a team of search marketing professionals. Created and implemented strategies for Search Engine Optimization (SEO) and Pay-Per-Click (PPC/SEM) advertising campaigns. Defined and measured key performance indicators (KPIs). Analyzed data and created reports to measure campaign success. Managed website content via CMS.

• Developed search marketing and social media strategic plans.

• Industry best practices, algorithms and updates: Panda, Penguin, Hummingbird, Google.

• Wrote SEO content for websites, social media and print advertising. Laurie Vogt Digital Marketing & Account Manager 2 Laurie Vogt

******.****@*****.*** 414-***-**** LinkedIn.com/in/LaurieVogt WORK EXPERIENCE

ASCEDIA A web experience company April 2011 – January 2012 Senior Account Executive

Lead and managed interactive and integrated marketing campaigns including email marketing, website development, SEO and PPC, social media, branding, collateral development and print advertising. Analyzed and reported site metrics. Completed and presented monthly reporting to all clients.

• Managed internal resources and delegated tasks with cross-functional teams.

• Aided in business development efforts.

• Managed and optimized websites including a large Travel and Tourism website. The FRANTZ GROUP Integrated Marketing Services firm January 2010 – April 2011 Account Executive

Managed client relationships and integrated marketing campaigns including SEO and PPC. Developed and executed comprehensive marketing plans, adhering to budgets and timelines.

• Oversaw operations and managed quality of delivery of marketing and lead generation campaigns.

• Generated marketing-qualified leads and converted them to sales in first six weeks of employment.

• Served on The Frantz Group executive marketing committee. VERSANT Marketing Communications and Branding firm August 2007 – January 2010 Account Manager

Provided ridiculous client service. Created compelling recruitment marketing campaigns for career fairs in 10 countries. Developed strategic marketing plans. Wrote copy for marketing collateral. Developed strategic social media plans. Created and entered website content via Ektron CMS. Managed video production process including hands-on JKL editing.

• Successfully negotiated over $1.3 million in global job board contracts annually for Thomson Reuters for recruitment marketing, earning an average of $150,000 in profitable commissions each year.

• Wrote copy and co-designed a CEA award-winning recruitment marketing collateral piece for Thomson Reuters.

• Brought new business to Versant (fees of over $50,000). Additional Career Experience and Skills

Ø Account Management

Ø Customer Service

Ø Retail and Direct Sales

Ø Traditional Marketing

Ø Copywriting

Ø Budget Management

Laurie Vogt Digital Marketing & Account Manager 3

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