Basketball Operations & Brand Activation Professional

Cavina Rickards

Queens, NY 646-***-**** **************.***@*****.***

EDUCATION

Bachelor of Science in Sport Management

University of Florida; Gainesville, FL

Master of Science in Sport Administration

University of Louisville; Louisville, KY

SKILLS

• Hardworking

• Adaptable

• Team-oriented

• Time management

• Organized

• Coachable

• Event Operations & Logistics Coordination

• Apparel & Footwear Inventory Management

• Athlete & Client Relations

• Brand Activation Support

• Basketball Player Development Knowledge

• Team Collaboration & Leadership

• Social Media Content Creation

• Organizational & Time Management Skills

• Adaptability in High-Performance Environments

• Professional Communication (Athlete & Staff-Facing)

STUDENT-ATHLETE EXPERIENCE

Division I Women’s Basketball Student-Athlete June 2019- 2023 University of Florida, Gainesville, FL

• Managed time effectively with academics and athletics

• Great team player on and off the court

• SEC Freshman Academic Honor Roll

• All-SEC Academic Honor Roll ( 2020, 2023)

• All-SEC Community Service Team ( 2023)

• Worked hard and selflessly to accomplish team and individual goals

• Developed decision-making skills in fast-changing environments

University of Louisville, Louisville, KY August 2023- August 2024

• Successfully adapted and adjusted to a new role and environment

• Developed strong connections and relationships to build a network

• Participated in and executed many group tasks

EXPERIENCE

Coaching

• Christ the King Regional High School Basketball Camp

• Omni Classic Basketball Event

• Florida Gators Women’s Basketball Summer Camp

• Louisville Women’s Basketball Summer Camp

• St. Kevin’s Catholic Youth Organization Team

Distributing Merchandise

• Summer Basketball Events

• High School Basketball Camp

• Nike Outdoor Event

• Blue-star 30 basketball Event

Community Service Experience

• Visited Nursing homes during holidays and sang Christmas carols.

• Attended McDonald’s house during the SEC tournament to interact with children

• Attended the St. Francis house in downtown Gainesville and prepared plates for the homeless.

• Community Service- handing out resources in Gainesville to people in need

• Collaborated with 502 Circle and Delta Foundation to positively impact children in the community of Louisville.

Content Creator/ Brand Ambassador

• Partnership with an online app (Bumble) to create content to increase users and gain a social media presence

• Lowe's partnership creating social media content to help gain customers and followers • Brand ambassador for clothing brand ( mnml) promoting merchandise

• Brand Ambassador/ Partnership with Adidas Basketball, creating content/promoting merchandise • Partnership with CVS

• Partnership with iHerb

• Partnership with Epsilon to promote the brand

Jordan Brand Basketball Operations (Sub-Contract)

• Collaborated directly with a Jordan Brand Marketing Representative at Nike Headquarters to support brand marketing initiatives, photoshoots, and athlete engagement events.

• Coordinated and organized apparel and footwear sizing for Jordan Brand photoshoots, ensuring accurate inventory preparation and seamless fittings for brand marketing clients.

• Assisted in managing product logistics by arranging garments and sneakers according to brand standards, contributing to efficient on-site event execution.

• Supported Jordan Brand men’s basketball runs by setting up performance gear and organizing apparel and sneaker sizes for participants to ensure a streamlined distribution process.

• Welcomed athletes and attendees upon arrival, providing a professional first point of contact and delivering a high-level brand experience aligned with Jordan Brand values.

INTERNSHIP May 2023 - August 2023

Empowerment Through Athletics, New York, NY

• Completed a 12-week internship focused on sports marketing and managing events.

• Attended weekly meetings and training sessions to learn about company rules and job duties.

• Reached out to vendors and communicated with clients to help organize events.

• Built detailed lists of coaches and players for boys’ and girls’ sports leagues to improve organization.

• Created and led the “Girls Journey” project to increase participation and interest.

• Organized and ran weekly sports events, ensuring everything went smoothly for players and coaches.

• Led the planning and running of major events, including the start of the league season and final games, enhancing the experience for all participants.

PROFESSIONAL BASKETBALL EXPERIENCE September 2024- Current

Professional Women’s Basketball Player – Overseas (Cyprus, Lithuania, Great Britain FIBA Europe)

• Competed professionally in Europe while balancing training, travel, team meetings, and game preparation.

• Collaborated with coaching staff on scouting reports, film sessions, and team strategy.

• Adapted quickly to new environments and cultures while maintaining elite performance standards.

• Served as a team leader by supporting teammates and contributing to team culture. • Represented the program in community and youth development events.

• Demonstrated strong discipline, communication, and time-management skills.

• Hold dual citizenship (United States & Great Britain); eligible for international competition.

• Represented the Great Britain National Team in 5v5 and 3x3, participating in training camps and official international qualifiers.

Contact this candidate