Data-Driven Marketing & Research Professional
Resume:
*AM Saatchi & Saatchi
Research Executive
Developed monthly investment reports for clients such as L’Oréal, Banco Ficohsa, Tigo, and Office Depot
Built seasonality reports based on social media insights Conducted consumer analysis for current and prospective clients Performed desk research and supported strategic workshops (Lego Serious Play)
Experience
Apr 2025 - Mar 2026
DDI Latam
Senior Analyst
Monitored and analyzed organic content performance in strategic campaigns Developed monthly brand reports with actionable insights for decision-making Managed regional accounts for CMI brands including Pollo Campero, Pollo Rey, Pollo Indio, Pollo Granjero, Don Pollo, Toledo, Pasta Ina, and Pasta Milano Jun 2018 - Mar 2025
YOCO Agency (In-house McDonald’s Mesoamérica)
Research Coordinator
Conducted online research studies using digital panels Led holistic analysis of the fast-food category (Client: McDonald’s) Performed on-site research for benchmarking and strategic insights generation Executed product testing and campaign evaluations (pre & post) Analyzed social media performance and key metrics
Delivered insights for multiple clients across Central America Apr 2015 - Jun 2018
Phone
*********.**********.*@*****.***
Mixco Zone 8
Address
ALEJANDRA BARRIENTOS
Marketing & Consumer Insights Strategist Social Listening Consumer Insights
Social Listening
Campaign Evaluation
Digital Performance Analysis
Market Research
About Me
Marketing & Social Intelligence Strategist
with strong experience in social listening,
market research, and data analysis
(quantitative & qualitative). Skilled in
transforming consumer insights into
actionable strategies that support
business decision-making. Experienced
in digital performance analysis, brand
monitoring, and campaign evaluation
across regional markets.
Skills
Spanish: Native
English: Advanced
(C2 - EF SET
Certificate)
languages
Data Analysis (Quantitative & Qualitative)
Ópticas Trends & Eclipse Sunglasses
Marketing & Sales Assistant
Managed inventory and point-of-sale operations
Coordinated staff schedules and performance tracking Handled social media for both brands
Supported customer service and issue resolution
Developed in-store marketing strategies and promotions May 2014 - Jan 2015
Innova Diez
Marketing Assistant
Supported telemarketing operations
Developed promotional strategies
Managed databases and social media
Organized marketing events for customer acquisition May 2013 - Oct 2013
IGA (Instituto Guatemalteco Americano)
English Teacher (Kids & Teenagers)
Taught English to children and teenagers
Provided private tutoring sessions
Oct 2011 - May 2013
Data entry
Data accuracy
Attention to detail
Universidad Rafael Landívar 2007 – 2011
Bachelor’s Degree in Marketing (Advertising Focus) Education
Tools
Talkwalker
Fanpage Karma
Conjoint.ly
Typeform
TGI Choices Online
Microsoft Office (Excel, PowerPoint, Word)
Certifications & Courses
Strategic Thinking – Arizona State University (Coursera) Futures Thinking
Talkwalker Certification
Data Analysis (Pivot Tables) – Udemy
Power BI Career Accelerator – Daxus Latam
TGI Choices Online
References
Available upon request
Contact this candidate