Data-Driven BDR GTM & Conversion Specialist

Shhreyaa Pareek

Data-Driven BDR GTM Execution Conversion Optimization

Open to relocation Immediate availability +1-781-***-**** ****************@*****.*** LinkedIn SUMMARY

AI-driven, data-backed SDR/BDR with a background in Business Analytics and hands-on experience in outbound prospecting, high-volume customer engagement, and conversion optimization across SaaS and B2B/B2C environments. Proven ability to generate pipeline, identify high-intent prospects, and drive revenue through consultative selling and targeted outreach. Combines analytics, customer psychology, and AI tools to build scalable GTM strategies and deliver measurable growth. Passionate about owning full sales cycles long-term, with a goal to grow into Account Executive and AI driven GTM strategy roles.

SKILLS

Sales & Pipeline Funnel Optimization, CRM Workflows, Conversion Strategies, Lead Generation, Pipeline Generation Outbound Growth Multi-channel Outreach (Calls/ Email/ LinkedIn), ICP Targeting, Prospecting, Messaging & Sequencing Data & Analytics SQL, Power BI, CRM Data Analytics, User Behavior Analysis, Funnel Metrics Tools Salesforce, HubSpot, LinkedIn Sales Navigator, Outreach, Azure DevOps EXPERIENCE

Sales & Product Analyst

Madrasi Chai link

Aug 2025 - Present

Boston, MA

Engaged with 100+ daily prospects in high-traffic markets and large-scale events (including Harvard India Conference), qualifying needs and converting into 30–50+ B2B & B2C transactions through real-time, consultative selling Increased average order value by ~40% through strategic bundling and value-based selling. Identified customer preferences and optimized messaging to improve conversion rates and revenue per transaction. Built strong customer relationships through personalized engagement and storytelling, driving ~20–30% repeat purchases during events Marketing Analyst

ShineQuo link

Feb 2025 - Dec 2025

Allston, MA

Conducted customer research and segmentation to support targeted outreach and GTM strategies. Represented the company at an industry conference (exhibitor booth), engaging 50+ target decision-makers across a diverse ICP, generating leads, and refining GTM messaging based on buyer insights Executed multi-channel outbound (email, LinkedIn), engaging 30+ prospects weekly and driving qualified conversations Generated 10+ qualified leads/month, contributing to pipeline creation and sales conversations Project Associate & BI Developer

Datalens Inc link

May 2025 - Sep 2025

Boston, MA

Analyzed user behavior and product usage data to identify high-intent customer segments, driving improvements in targeting, positioning, and conversion strategies

Built Power BI dashboards tracking engagement, feature adoption, and drop-offs, enabling data-driven product decisions and GTM optimization Translated complex data into actionable insights, presenting in sprint demos and client-facing sessions to influence product direction and stakeholder decisions

Automated reporting workflows, reducing manual effort by ~40% and accelerating insight delivery for faster, data-driven execution Agile Delivery Manager

Bright Horizons link

Jun 2024 - Dec 2024

Newton, MA

Led key Scrum ceremonies while managing backlog refinement (100+ backlog items), ensuring 95% sprint completion rate. Managed RAID logs for 3+ enterprise projects, ensuring timely risk resolution and critical decision-making. Coordinated cross-functional teams across product, marketing, and engineering, aligning execution with business and growth objectives. Tracked project KPIs and streamlined workflows to improve delivery efficiency and stakeholder alignment. Research Analyst

Buyogo AG link

Jul 2021 - May 2023

Zurich, Switzerland

Identified 50 high-potential clients through data-driven market research. Supported GTM strategy, contributing to a 25% increase in market reach. Analyzed customer behavior to improve targeting and engagement strategies. Identified $500K+ in B2B opportunities, supporting revenue growth initiatives. EDUCATION

Master of Science - Business Analytics

Babson College, F.W. Olin Graduate School of Business Aug 2023 - Dec 2024

Olin MSBA Scholarship Awardee

Bachelor of Commerce & PG Diploma - Computer Applications DAVV University

Jun 2018 - Jul 2022

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