Remote Data Entry Clerk with 15+ Years in Marketing Operations
Resume:
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Mohamed Salem
****************@*****.***
Cairo, Egypt
linkedin.com/in/mohamedsalem01092210499
With over 15 years of experience leading marketing and growth across ICT, FinTech and startup sectors, I’ve built a career focused on transforming strategy and technology into tangible business results. Throughout my career, I’ve led customer marketing, digital transformation, and MarTech innovation projects that elevated brand performance and revenue. As a Marketing Manager and startup mentor, I’ve managed agencies, scaled teams, and built automation frameworks that turned marketing operations into measurable growth engines. I thrive in fast-moving environments where creativity meets commercial impact Customer Marketing Manager Jul 2020 - Jun 2024
Contact Financial Holding
Lead the planning and execution of customer marketing and communication strategies to strengthen retention, engagement, and loyalty across all business lines. Develop and manage digital marketing campaigns to promote financial products and enhance customer lifetime value. Design and implement customer loyalty and engagement programs to increase satisfaction and retention. Develop and optimize marketing automation processes to improve campaign execution and personalization. Manage the MarTech cycle to enhance targeting, analytics, and reporting performance. Oversee PR agency management to align media relations and brand communication with corporate strategy. Plan and manage customer and corporate events, including product launches and brand activations. Analyze customer data to identify trends, improve engagement, and optimize marketing ROI. Coordinate with IT, Sales, and Business Development teams to align marketing with business goals. Set and manage the annual marketing budget and optimize resources across digital, PR, and events. Marketing Manager Apr 2018 - May 2020
Ingram Micro Egypt
The marketing manager's role is to establish and drive marketing strategy of the company in the assigned territory. Supervising the process of devising & implementation of individual product marketing offline and online plans as well as the separate corporate marketing plan for Ingram Micro in the assigned territory. Managing the human resources within the marketing department to ensure optimum efficiency at all levels. Maintain a healthy and beneficial business relationship with the respective vendors and exceed their expectations on all levels of marketing support.
Responsible for all Marketing activities in Egypt and reporting to the head of META region Director of Marketing in Headquarter. Egypt planning and execution of all BTL, ATL, Digital activities aligning with the marketing strategy and vision of META region. Team Management and development (Marketing Executives, Coordinators) Vendor Marketing Planning and Execution
Corporate Marketing at Inbound and Outbound activities Vendor Marketing Relation (Strategically)
Corporate marketing activities quarterly and reporting the ROI. Events Marketing Manager Jul 2017 - Apr 2018
Alnafitha International Jiddah, Saudi Arabia
Conducting the necessary research to find out the all the relevant events in our industry that focus on the targeted markets. Create detailed proposals for all events, including timelines, venues, vendors, staffing, and budgets. Identify and secure speakers, special guests, and/or entertainment for each event. Coordinate with all internal and external stakeholders. Plan event layouts and agendas.
Provide excellent support of our attendees and guests. Collaborate with marketing teammates to promote events and sell tickets and/or merchandise. Analyze the success of each event and propose creative new improvements to the attendees' experience. PROFILE
EXPERIENCE
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Senior Marketing Officer Jun 2016 - Jul 2017
Misr Elkhier Foundation - Gesr Technological Incubator-cairo - Alqahrt Preparing, planning and project managing the communications of all publicity material to maximize brand promotion. Creating planning and executing full Digital marketing campaigns including Facebook campaigns, Google AdWords, Google display network, e-mail marketing, SMS campaigns along with Radio and PR online activities. Creating and developing new innovative ways online and offline to communicate the message to their existing targeted audience. Planning and project managing marketing events such as exhibitions, summits, demo days, info sessions and evaluating their success. Measuring and Evaluating the effectiveness of all marketing activity. Developing and implementing an internal marketing system and archiving. Working on shooting, editing and communicating videos for the incubator. Creating the brand of The Social Innovation Cluster including the name, logo, brand identity and marketing strategy as well as the launching campaign.
Supporting the Social Innovation Cluster project in all the online and offline marketing activities such as events, summits, website, promotional materials, digital etc.
Business Development Manager Apr 2015 - Feb 2016
Bee Smart Payment Solutions
Builds market position by locating, developing, defining, negotiating, and closing business relationships in the E-Commerce and electronic payments.
Closes new business deals by coordinating requirements; developing and negotiating contracts; integrating contract requirements with business operations.
Present to and consult with mid and senior level management on business trends with a view to developing new services, products, and distribution channels.
Handle business development pipeline including all inbound and outbound opportunities. Lead all business development initiatives, activities and meetings.
Craft the business case and success criteria for each opportunity, based off client business goals and strategic imperatives that will drive our pitch/proposal deliverables.
Run end-to-end pitch/proposal process, including collaboration with internal team on pitch deliverables and creating written RFP responses. Create reports and work closely with the partners and financial planner to forecast revenue targets and ensure they are met by the greater team.
Uncovers new solution enhancement opportunities and participates in active selling process to drive revenue and broaden strategic partnerships.
Trade Marketing Manager Mar 2012 - Apr 2015
Bee Smart Payment Solutions
Leading development of the Trade Marketing Strategy to achieve defined business objectives across all e-commerce and e-payment product categories.
Responsible for management and monitoring of Trade Marketing Investments and initiatives execution. Development of a trade promotional plan with key customers and channels. Understand Trends at the Market and design BTL activities accordingly. Ensuring alignment across the Sales and Marketing organizations on field sales needs and marketing initiatives. Market Share analysis/Data analysis for marketing activities executed at the market. Plan Design and execute companies Participation in local and international events and exhibitions such as GITEX Dubai, THE CASH HANDELING SHOW Johannesburg, Cairo ICT Cairo, ITU Cairo. Manage the marketing and PR agencies retainer to insure the deliverables of the investments for all the online and offline marketing and PR activities.
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E-marketing Officer Events Coordinator Aug 2006 - Feb 2012 Information Technology Industry Development Agency (Itida) - Ministry of ICT Egypt Assisting in setting a plan for enhancing Egypt's ranking in different International indicators in coordination with internal and external stakeholders
Assisting in setting a plan for marketing Egypt's positioning and enhanced ranking in different media. Assist and manage the PR agency (Hill and Knowlton) in creating the identity of ITIDA and reposition Egypt as the ICT hub in Middle East. Creating and managing both websites (www.egypton.com) and (www.itida.gov.eg) as well as creating all ITIDA digital platforms and social media
keyword research and Web content creation search engine optimization (SEO). Conduct online advertising campaigns such as pay-per-click (PPC) advertising Google AdWords, Google Display Network. Organize MCIT participation in selected Exhibitions and Conferences GITEX Dubai, CAIRO ICT, ITU Hong Kong, CeBIT Hannover. Coordinating with organizers for all logistical requirements for Egypt participation including selection of adequate location; catalogue entry; passes; services etc.
Responsible for professional presentation of Egyptian participation in Conference and exhibitions: including tendering for construction companies, Art Work, Budgeting.
Preparing and coordinating for Promotional Materials and Media Coverage of the exhibition and Conferences. E-Marketing Award 2010
Chartered Institute of Marketing United Kingdom
The Chartered Institute of Marketing E-Marketing Award Diploma, E-Marketing Professional 2008
Oxford Training College Egypt
Social Media Marketing Master Class - Markedu, Michael Leander Effective Communication Skills - The Egyptian Society of Association Executives Planning & Managing Effective Meetings - EgSAE Diploma from Oxford Training College Bachelor of Commerce, Business Administration 2003 Ain Shams University
Bachelor of Commerce from Cairo
B2B Marketing ATL BTL CRM / Loyalty Marketing
App Marketing
Digital Transformation / Change Management
Google Analytics Startup Experience
English Fluent
Arabic Fluent
Freelance Marketing Trainer
Nile University, NilePreneurs Initiative:
Conducts marketing and digital growth training for entrepreneurs and startups. EDUCATION
SKILLS LANGUAGES
OTHER SKILLS & CERTIFICATIONS
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