Digital Media Specialist & Social Strategy Expert

*

Victoria D. Blow

*** ******** **. ***. **** Hampton, VA 23666

****.**********@*****.*** 757-***-****

EDUCATION

Hampton University, Hampton, VA Bachelor of Arts in Strategic Communications May 2019 PROFESSIONAL WORK EXPERIENCE

Digital Media Specialist, Sentara Health, Virginia Beach, VA Jan. 2024 - present

• Manages over 20 social media channels and pages across the Sentara Health System

• Serves as the Enterprise account manager and subject matter expert to all social media account managers at Sentara

• Coordinates, plans, and executes monthly social media content shoots at a variety of our 12 hospitals within the system

• Proficient at handling social media crises as well as coordination with media outlets in sharing breaking news

• Captures groundbreaking social media content and stories via reels and static posts

• Captured several viral videos within the healthcare community regarding Day in the Life, I’m a of Course I, and more trending content

• Maintained monthly analytics benching marking of 100-200 followers per platform managed (Facebook, Instagram, LinkedIn, and X)

• Crafts and fine-tunes monthly analytics reporting to senior leaders in efforts to inform the Sentara Health social media content strategy

• Manages the Sentara Health Social Media Council and provides monthly training, awareness, and strategy to improve the system-wide social media efforts for Sentara

• Serves as a content administrator utilizing tools such as Sprout Social to report, listen, publish, and analyze content amongst 20 different pages

• Created project management tools with Asana and built the social media team a custom content calendar which includes content workflow as well as publishing by platform, content type, and tier

• Certified as an Asana Ambassador

• Certified in Publishing and Social listening with Sprout Social

• Received several internal recognition of W.E. (We empower and W.O.W) moments at Sentara for effectively collaborating, learning, and spearheading projects cross-departmentally

• Received kudos from Sentara Chief Nursing Officer Amber Price for successfully spearheading the National Nurses Week campaign

• Supports National Health Observances via campaigns with trending social media content that bring relevancy and entertainment to the Sentara community

• Volunteered with Sentara Cares to support initiatives towards black and brown youth education

• Maintained the Sentara Health brand guidelines and values by adhering to the style guide

• Currently working towards two graduate Public Health and Behavioral Health certificates via Louisiana State Univ. online

• Strongly skilled in project management, talent management, analytics, content strategy, and creative direction

2

Communications Specialist, Alumni Affairs, Hampton University, Hampton, VA Oct. 2022 - present

• Research and write website updates, including newsletters, blog posts and infographics

• Work with communications and marketing team members to brainstorm ideas for new content opportunities

• Manage the Instagram, Twitter, YouTube and Facebook social media channels. To date, I have grown the Alumni Instagram following by 3000 followers over the last six months

• Captures groundbreaking Alumni stories via interview for official release in Alumni Newsletters, Eblasts, Social Posts, and innovative campaigns

• Captured a viral video of Terrence J. from 106 & Park

• Captured a viral video of Mykelti T. Williamson as seen in Forest Gump

• Interviewed Charter member of Hampton University’s Gamma Theta Chapter of Alpha Kappa Alpha Sorority, Inc.

• Manages a media team of interns and work-study students to cover all events, social recaps and direct pushes

• Create innovative content such as Instagram Reels, TikToks, Instagram Story Posts and unique Captioning

• Manage targeted campaigns such as, Retool Your School, Day of Giving, Reunion, Homecoming, Hampton Love Stories, Throwback Thursday, Black History Month, and Women’s History Month

• Responsible for email distributions to build awareness and engagement among Alumni to grow their

"affinity" to their academic institution

• Actively worked at most major Alumni events to gather information, and testimonials, and to support Fundraising through the provision of donor-giving cards. I also assisted with event planning, execution, and post-reviews

• Provided updates to the National Hampton Alumni Association governing board on efforts underway

• Worked closely with fundraisers in the joint Office of Development to promote giving to the University. This was done by leveraging releases developed and promoted through social and the web to grow awareness. The intention was to inspire others to give

• Designed, tracked, and deployed email updates, using the iModules web-based customer relationship management tool.

• Create a monthly content calendar for scheduling and dissemination of content on Instagram, Facebook, Twitter, and YouTube

• Plan “media timeouts” for promotional events during athletic games (football and basketball)

• Create weekly email marketing campaigns designed to reach 15,000+ Hampton Alumni weekly

• Manage the email marketing campaigns for Alumni events, as well as for faculty, students & staff, updates; integration of philanthropy and “giving” activities are part of my priorities

• Collaborate with the communications team on project timelines and outcomes

• Facilitates and manages the “Future Alumni” communications experience Interns

• Manage the “Future Alumni” communications experience Interns deliverables, projects, training and oversight

• Coordinates, plans, and schedules video and photoshoots

• Manage and prepare the talent for varied photography and videography shoots

• Maintain the university’s brand guidelines and values by adhering to the style guide Student Records Technician, Hampton University, Hampton, VA Sept. 2021 – Sept. 2022

• Fulfilled student transcript requested, maintained and updated student records, answered phones, greeted and assisted customers, entered data and composed letters 2

• Assisted in providing on-site training to school staff, specifically to designated records clerks

• Acted as the second level of escalation for parents/students in regards to student records

• Communicated with local schools/departments regarding procedures for proper disposition of records and procedures for gaining access to information stored in the records center

• Created and distributed newsletters to schools with compliance information with best practices, as well as updated the Records Management process manuals

• Developed and fostered effective relationships with schools establishing communication tools for disseminating information

• Served as subject matter expert for Student Records processes

• Contributed to the development of support and training materials for the system and provides training to schools and other departmental staff

• Researches a variety of information received from a variety of sources Account Manager, SNOW Companies, Williamsburg, VA July 2020 – Feb. 2021

• Was responsible for managing a portfolio clients and promoting them to their target audiences

• Helped drive sales through a range of PR tools such as press releases, news items, and social media activity

• Coming up with positive news coverage about clients or products

• Cooperating with clients and media on a daily basis to come up with news content

• Researching, drafting and issuing press releases to the news media and blogs

• Building strong relationships with clients, the media and other employees in the company

• Constantly monitoring the news media, social media and blogs to find new opportunities for clients

• Working with the accounts team to craft client proposals and help implement PR activities

• Attending client meetings and preparing reports for clients OTHER PROFESSIONAL WORK EXPERIENCE

• Personal Stylist, Stitch-Fix, San Francisco, CA

• Beauty Advisor, ULTA, Newport News, VA Sept. 2019 – present

• Marketing & Communications Intern, SimIS Inc., Portsmouth VA July 2018 – Dec. 2018

• Communications Intern, Chrysler Museum of Art, Norfolk VA June 2017– Aug. 2017

• Marketing Intern, Nauticus Naval Museum, Norfolk VA June 2016– Aug. 2016

• Sales Associate, Dillard’s, Newport News VA July 2014– Jan. 2016 VOLUNTEER LEADERSHIP EXPERIENCES

• Co-Chair, Alpha Kappa Alpha Sorority, Inc., Sisterly Relations Committee July 2021 - present

• Vice President, PRSSA Chapter, Hampton VA Sept. 2018 - 2019

• Senator, Student Government Association, Hampton VA Sept. 2017– May 2018

• Secretary and Executive Committee Member, Queen In You, Hampton VA Sept. 2017– May 2018

• Social Media Manager, South East Pre-Alumni Council, Hampton VA Sept. 2016 – May 2018 ACADEMIC & OTHER HONORS

• Scripps Howard School of Journalism and Communications Representative Sept. 2017– 2018

• DAR Good Citizen of the Year and Scholarship Recipient Sept. 2012– 2013 CERTIFICATIONS & SKILLS

2

• Asana Ambassador

• Sprout Social publishing and social listening

• Project Management

• Talent Management

• Skilled in all aspects of Microsoft Office Suite of products

• Adept at Adobe Creative Suite

• Excel in social media management, including platforms such as Instagram, Snapchat, Twitter and YouTube.

• Excellent in project management, talent management, and people management.

Contact this candidate