Data-Driven Marketing and Analytics Specialist

BARSHA ACHARYA

986-***-**** ****************@*****.*** Tikathali, Lalitpur

PROFILE

BBA graduate with hands-on experience in client engagement, digital marketing and data analysis. Proven ability to generate leads, support sales pipelines, and execute marketing campaigns across digital platforms. Skilled in market research, CRM management, and campaign coordination to support business growth. A proactive professional with strong communication skills and the ability to build client relationships and identify new business opportunities.

PROFESSIONAL EXPERIENCE

WiseAdmit Technology

Sales & Marketing Intern

2024

Conducted lead generation and client outreach through calls and follow-ups, increasing product awareness among potential clients.

Supported the sales pipeline by identifying prospective customers and coordinating follow-up activities.

Assisted in planning and executing digital marketing campaigns across Facebook and Instagram.

Performed competitor analysis and market research to identify industry trends and marketing opportunities.

Created promotional content and assisted with email marketing campaigns to nurture leads.

Maintained CRM records and tracked customer interactions to improve follow-up efficiency.

Collaborated with the marketing team to support campaign performance monitoring. Invisible Technologies

Data Analyst (Entry Level)

2024 – 2026

Performed data analysis and verification tasks for different projects ensuring data accuracy and consistency.

Coordinated with internal teams and clients to streamline communication workflows.

Reviewed datasets and validated client information to maintain high data integrity standards.

Participated in the financial data verification and analysis.

Generated reports and insights that supported operational efficiency and process improvement. EDUCATION

Kathmandu Model College, Kathmandu

Bachelor of Business Administration (BBA)

2024

LANGUAGES

Nepali

English

Hindi

TRAINING / CERTIFICATION

Public Speaking Training

Digital Marketing Training (2023)

Leadership & Development Training (2023)

Excel Training

Group Discussion & Interview Preparation (2023)

Goal Setting Workshop (2021)

SKILLS

Communication: Communication & Client Relationship Management Sales: Lead Generation & Sales Support Marketing: Digital Marketing & Campaign Execution Research: Market Research & Competitive Analysis Data & Reporting: Data Analysis & Reporting CRM: CRM Management (Basic) Tools: Microsoft Excel & Google Sheets Social Media: Social Media Marketing Teamwork: Team Collaboration & Leadership

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