Creative Marketing Executive with Visionary Leadership
Resume:
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Education
Mariela Henriquez
C r e a t i v e & M a r k e t i n g G u r u
Seasoned and results-oriented marketing executive with a proven mastery in art and creative direction, social media management, project management, content creation and development, copywriting, and advertising. As a highly experienced professional, I am poised to bring visionary leadership, exceptional problem-solving abilities, and a deep understanding of industry dynamics to create lasting impact and maximize business success. Operational Strategy & Quality Control: Developed operational strategies to align with company goals for efficient workflows and established quality standards for photography and editing to ensure high-quality deliverables.
Team & Project Management: Led and managed a team of photographers and editors, overseeing real estate photography projects from scheduling to timely completion, while providing training and performance evaluations.
Client Relations & Compliance: Engaged with clients to understand their needs, provide project updates, and ensure satisfaction, while staying informed about industry regulations and legal obligations to ensure compliance.
Marketing Strategy & Content Creation: Develop and execute marketing strategies to promote the establishment's offerings, creating engaging content for websites, blogs, social media, newsletters, and advertising materials across various industries. Digital Marketing & Brand Development: Plan and execute digital marketing campaigns, including SEO, social media, email marketing, and online ads to drive traffic and awareness, while maintaining a consistent brand identity for multiple entities under the establishment. Market Research & Communication Management: Conduct market research and competitor analysis to identify trends and opportunities, and monitor online conversations to stay informed about industry trends and social media developments, ensuring effective and innovative social media management.
Skills
Certifications
Experience
Operations Director & Senior Photo Editor
Marketing, Communication Manager & Social Media Manager 2016 - 2021
Attractive Listing
2022 - 2024
The Wynwood Walls, Goldman Global Arts, Goldman Properties University of Houston
Bachelor of Fine Arts -
Photography/Digital Media
HubSpot Academy - Email Marketing
Google - Fundamentals of Digital Marketing
Pinterest - Pinterest Advertising Essentials
Canva - Graphic Design Essentials
Social Media Strategy and Execution
Campaign Photography and Visual
Storytelling
Marketing Campaign Coordination
Visual Communication Design
Artistic Direction and Creative
Leadership
Project Planning and Implementation
Content Strategy and Creation
Project Management
Website Development and User
Interface Design
Presentation Deck Design and Visual
Storytelling
Email Marketing Strategy and Email
Design
Proficient In Adobe Lightroom,
Photoshop, Illustrator, InDesign
Campaign Development & Implementation: Collaborate with the Marketing Manager to create and deploy marketing campaigns for ArtSystems and ArtBinder, handling everything from ideation to execution, including copywriting and deployment through advertising channels.
Content Creation & SEO: Write engaging content for the ArtSystems website and blog to attract and convert target audiences, implement SEO best practices for improved visibility, and develop content ideas that align with industry trends. Performance Monitoring & Social Media Management: Monitor KPIs and report on campaign performance, manage social media accounts using Hootsuite, develop content calendars, write and send marketing emails, and deploy social media campaigns. Senior Marketing Manager Saas
2024 - 2025
ArtBinder
Fractional Brand Marketing and Creative Strategist 2025-Present
Mint Decor
Brand & Marketing Strategy: Develop and implement integrated brand and marketing strategies that strengthen Mint’s positioning and drive visibility across web, social, and search platforms.
Creative Direction & Content Production: Lead creative concepting and oversee production of photo, video, and digital content to ensure consistent storytelling and brand alignment across campaigns and social channels.
Web Design & Digital Experience: Redesign and manage Mint’s website experience from strategy to UX/UI execution — optimizing for aesthetics, performance, and SEO best practices.
Social Media Strategy & Management: Build platform-level strategies for Instagram and Pinterest, defining content frameworks, posting cadence, and engagement tactics to grow organic reach and audience connection.
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