Creative Content & Campaign Strategist
Resume:
INFO
EDUCATION
CORE SKILLS
LANGUAGES
+91-766******* **************@*****.*** Jaipur, Rajasthan (India) Master of Dental Surgery
Content Planning
Campaign Strategy
Copywriting (short form, video
scripts, ads)
Social Media Management
Visual Story-telling
Customer Engagement
Immersive Brand Communication
Critical Thinking
Leadership
Team Management
Client Servicing
English (Fluent)
Hindi (Fluent)
Bengali (Fluent)
Gujrati (Conversational)
DR. SHALINI GHOSH
CONTENT & CREATIVE STRATEGIST
WORK EXPERIENCE
PROFILE
Dynamic creative communication strategist with 5+ years of experience designing impactful Social media campaigns and implementing CRM-driven Email, WhatsApp, and SMS marketing strategies.
Adept at integrating personalization into lifecycle campaigns to drive customer engagement, retention, and revenue growth. Strong background in strategic consulting, visual storytelling, and cross-channel campaign orchestration for diverse brands. Principal Consultant MAY 2025- JULY 2025
Alchemist Marketing & Talent Solutions, Gurugram
Account Director October 2023- March 2025
Zebra 48, Bengaluru
2016-2019
Collaborated on high-impact social media strategies for leading real estate brands, driving visibility and engagement across platforms.
Supported the brand team in crafting integrated 360 marketing campaigns and played a key role in executing on-ground events that amplified brand presence.
Strategically managed high-profile client accounts, executing CRM campaigns that enhanced repeat purchases.
Orchestrated successful marketing campaigns for brands, including Shoppers Stop and Colgate, delivering measurable success. Championed gamification features like interactive quizzes and contests to drive customer engagement.
Collaborated cross-functionally to ensure seamless delivery of creative and tech-based solutions.
Maharaja Vinayak Global University,
Jaipur (Raj.)
Bachelor of Dental Surgery
2010-2014
Jaipur Dental College,
Jaipur (Raj.)
Freelance Social Media Manager October 2021- April 2024 Managed social media accounts for over 15+ brands across fashion, beauty, food, and lifestyle industries.
Designed Instagram ad campaigns that effectively increased impressions and engagement.
Provided strategic consulting to small businesses to improve online visibility and drive sales growth.
Social Media Manager, Photographer February 2020- October 2021 AS Clout Pvt. Ltd., Jaipur.
Strategized and managed multi-platform content to drive engagement and brand growth.
Executed influencer campaigns that amplified visibility and brand credibility.
Captured clean, on-brand product catalogues that enhanced digital and e-commerce presence.
Portfolio
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