Accra Ghana
*************@*****.***
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SUMMARY
Strategic Social Media Specialist
and Virtual Assistant with expertise
in developing content strategies
and managing editorial calendars.
Experienced in leveraging data
analytics to enhance content and
drive engagement. Skilled in
remote collaboration to achieve
marketing goals and execute
campaigns.
SKILLS
• Social Media Strategy
• Content Creation
• Content Calendar
• Short-form video
• Community Management
• Community Engagement
• Organic Growth
• Social Listening
• Platform Analytics
• Google Analytics
• Audience Targeting
• Campaign Optimization
• Paid Social
• KPI Reporting
• A/B Testing
• UTM Tracking
• Microsoft Excel
• Google Sheets
AMOABENG
HENRY JEPHTER
EXPERIENCE
March 2025 - July 2025
Social Media Manager PamperYourFeet Accra, Ghana January 2025 - February 2025
Data Entry (Contract) Ketty Mart Accra, Ghana
November 2024 - January 2025
Virtual Assistant (Contract) Abanmu Ltd. Koforidua, Ghana Developed and maintained a structured content calendar aligned to marketing objectives, ensuring consistent brand voice and timely campaign rollouts across Instagram, Facebook, TikTok, and Twitter.
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Created short-form videos, images, and captions tailored to audience segments and platform best practices to increase post relevance and audience retention.
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Used platform analytics and Google Analytics to evaluate content performance and refine posting cadence and creative formats for improved reach and engagement.
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Integrated product/service announcements into social plans, driving traffic to website through targeted organic tactics, increasing audience awareness.
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Managed community engagement by monitoring channels, responding to comments and messages, and routing customer inquiries to relevant teams, enhancing brand reputation.
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Coordinated cross-functional campaigns with design and marketing teams to synchronize launches, promotions, and customer communications.
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Verified and processed inventory for 500+ SKUs, improving stock accuracy and record completeness through standardized data-capture practices.
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Recorded serial numbers and maintained inventory logs, enhancing traceability and supporting reconciliation efforts.
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Transferred large datasets into electronic spreadsheets, applying validation rules to ensure data integrity.
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Collaborated with team members to reconcile physical stock and system records, improving operational accuracy.
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Managed social media publishing and coordination across Twitter, Instagram, Snapchat, and TikTok, increasing consistency and on-time delivery of content.
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Developed and managed annual content calendar, streamlining communications and optimizing campaign timing across channels.
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Conducted market research and analyzed audience insights to inform content themes and strategic decisions.
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Updated website content and aligned social announcements, ensuring unified digital messaging.
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• Data Entry
• Data Validation
• CRM Support
• CRM Support
• Remote/Virtual Assistance
• Snapchat
• TikTok
• Platform insights
• Canva
• Short-form video editing
• Content calendar tools
• Inventory record management
WEBSITES,
PORTFOLIOS, PROFILES
linkedin.com/in/amoabeng-
jephter
•
August 2023 - September 2023
Campus Ambassador Team ALX Accra, Ghana
Executed administrative and operational tasks, supporting smooth day- to-day operations.
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Led digital and in-person outreach campaigns, increasing awareness of ALX programs and facilitating registration for over 500 students.
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Promoted ALX programs across campus to increase student engagement.
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Organized events to showcase ALX offerings and connect with potential participants.
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Advocated for participation in educational programs while supporting peer onboarding to online learning platform, enhancing user engagement.
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Collaborated with peers to gather feedback on program improvements and initiatives.
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EDUCATION
March 2025
Virtual Assistant Program
African Leadership Experience (ALX)
August 2024
BBA Bachelor of Business Administration
University of Professional Studies, Accra, Ghana
• Online Learning and MOOCs:
CERTIFICATIONS
• Virtual Assistant Training, African Leadership Experience (ALX)
• Microsoft Excel Professional Certificate, Coursera VOLUNTEER EXPERIENCE
ALX - UPSA Campus Ambassador Team, Accra, Ghana, 08/01/23, 08/31/23, Led outreach campaigns-digital and in-person-raising awareness of ALX programs and facilitating registration of 500+ students., Advocated for participation in educational programs and supported peer onboarding to the online learning platform.
LANGUAGES
• Twi
• French
• English, Fluent
• Twi, Conversational
• French, Basic