Senior Program Manager - Cross-Functional Delivery Lead

Anthony Ferrell

H o u s t o n, T X * * * . *** . 2 2 5 6 A n t h o n y F e r r e l l @ l i v e . c o m l i n k e d i n . c o m / i n / a n t h o n y - f e r r e l l P R O F E S S I O N A L S U MMARY

Results-driven Project Manager with 10+ years of experience delivering cross-functional initiatives at Microsoft, including ownership of centralized Value Proposition frameworks and enterprise-wide messaging systems. Proven success driving stakeholder alignment, optimizing operational workflows, and enabling product and go-to-market teams through structured communication, experimentation, and data-informed decision-making. Adept at partnering with Engineering, Product, Studio, and Outbound teams to translate business needs into scalable processes and executive-ready deliverables. Skilled in leading complex programs, evolving systems of record, and coordinating multi-team inputs to support product moments, seasonal campaigns, and strategic business priorities. Strong communicator with a track record of fostering collaboration, improving organizational efficiency, and advancing inclusive team culture. Experienced in leveraging Microsoft 365 Enterprise tools to accelerate execution, streamline operations, and support high-impact business outcomes. C O R E C O M P E T E N C I E S

Program & Project Management Excellence — Leading cross-functional initiatives, end-to-end program execution, agile workflows, roadmap development, centralized systems of record, and enterprise-scale operational frameworks. Strategic Messaging & Value Proposition Development — Building and evolving value prop frameworks, aligning product and go-to-market teams, managing stakeholder input/approvals, and delivering executive-ready messaging across product moments and seasonal campaigns. Cross-Functional Leadership & Stakeholder Alignment — Partnering with Engineering, Product, Studio, and Outbound teams; facilitating decision-making; enabling clarity in complex environments; and driving alignment across diverse groups. Process Optimization & Operational Efficiency — Designing scalable processes, improving workflow systems, evolving documentation frameworks, and applying experimentation + data-driven insights to refine program health and team execution. Digital Transformation & Product Enablement — Supporting digital transformation initiatives, usage analytics, IT solution alignment, and delivering insights that accelerate adoption, improve customer experience, and drive product-focused outcomes. Sales, Business Development & Client Strategy — Leveraging deep background in sales, account management, pipeline strategy, and long-term client relationship development to support cross-functional GTM efforts and business growth strategies. Leadership, Communication & Culture Building — Executive-ready communication, structured storytelling, facilitation, team development, and fostering inclusive, high-performance cultures that elevate collaboration and performance. Additional Skills:

• Executive-level

communication

• Structured Storytelling

• Roadmap planning

• Framework development

• Time management

• Self-motivated

• Networking

• Change management

C A R E E R H I G H L I G H T S

Enterprise Cloud Sales Leader at Microsoft — Achieved transformative growth in Microsoft 365 Enterprise adoption, delivering a 500% increase in 2019 and an extraordinary 1300% increase in 2020, resulting in 2M+ seats sold through strategic solution selling, digital engagement, and enterprise-focused value delivery.

Strategic Value Proposition Program Manager — Led the creation and evolution of a centralized Value Proposition framework, improving cross-functional clarity, messaging consistency, and toolkit delivery for product moments, seasonal campaigns, and enterprise initiatives. Partnered with Studio, Outbound, and Product teams to refine messaging, streamline approvals, and align stakeholder input for maximum impact. HR Strategy & Onboarding Innovator — Designed and operationalized modern HR and onboarding systems that improved training efficiency, increased employee feedback, and strengthened retention through scalable processes, new tools, and experience-driven workflows. Mentorship & Talent Development Champion — Cultivated a high-performance, customer-centric culture by coaching and developing over 25 employees, driving inclusion, growth, and long-term talent success across multiple teams. P R O F E S S I O N A L E X P E R I E N C E

Enablement Program Manager Microsoft Houston, TX Aug 2025 – Jan 2026 Program Manager leading cross-functional enablement initiatives that streamline operations, improve readiness, and turn data-driven insights into actionable execution.

• Develop and execute enablement strategies that improve team readiness, streamline operations, and support key business priorities.

• Lead cross-functional initiatives to enhance knowledge transfer, process adoption, and workflow efficiency across teams.

• Build and maintain scalable enablement frameworks, playbooks, and toolkits aligned to operational needs.

• Partner with leadership to surface data-driven insights and recommendations that inform decision-making.

• Measure program effectiveness through KPIs and feedback loops, driving continuous improvement and effective adoption. P R O F E S S I O N A L E X P E R I E N C E C O N T I N U E D Direct Value Proposition Project Manager Microsoft Houston, TX Nov 2024 – July 2025 Managed the centralized Value Proposition framework, driving cross-functional alignment, strategic messaging, and stakeholder collaboration to support product initiatives and go-to-market efforts.

• Managed the centralized Value Proposition framework, ensuring accurate documentation, consistent definitions, and up-to-date rationale for product and business teams.

• Oversaw end to end updates of value propositions, incorporating evolving business insights and user research to maintain alignment with strategic priorities.

• Coordinated cross functional collaboration with Outbound and Studio teams to refine messaging and support delivery of business-ready toolkits.

• Supported ongoing optimization efforts by applying learnings from experimentation and messaging tests to improve feature-level value prop clarity.

• Facilitated structured input and review processes with key stakeholders to ensure alignment during product moments, seasonal campaigns, and ad hoc messaging needs.

• Maintained up to date record systems, including benefit parameters, R&Rs, and market availability, enabling consistent cross-team communication.

Client Relationship Manager Texas Sales Manager, MartianCraft Houston, TX Feb 2023 – Oct 2024 Championed client engagement, deepened relationships with senior clients, and drove strategic growth initiatives through proactive solutions, effective team coordination, and innovative strategies.

• Presented strategic insights and solution updates to clients, increasing understanding of company offerings by 30% and improving engagement by 20%.

• Managed and expanded relationships with 15 senior clients, sustaining a 95% retention rate and driving long-term account growth.

• Identified and addressed 20+ previously unrecognized client needs, positioning the organization as a proactive partner and trusted advisor.

• Executed 10 strategic growth initiatives with an 80% completion rate, supporting pipeline expansion and ensuring a 92% team utilization rate.

• Developed and delivered 50+ internal communications, improving transparency and collaboration with an average internal feedback score of 90%. Sales Manager Houston, TX, Microsoft Houston, TX Nov 2016 – Apr 2021 Spearheaded a diverse sales team, exceeding YoY SMB and Enterprise cloud sales; analyzed market data weekly to refine sales strategies.

• Led a diverse team of 7 leaders and 20 employees, consistently exceeding YoY SMB and Enterprise cloud sales targets.

• Strengthened operational compliance and accountability, achieving a 99% audit score year over year.

• Drove cloud sales performance, producing a 500% increase in 2019 and 1300% in 2020, resulting in the sale of 2M+ M365 Enterprise seats. Central Market Human Resource Business Partner Manager Microsoft Houston, TX Sep 2013 – Nov 2016 Oversaw HR operations for 500+ employees across Central U.S. Market; ensured execution of Microsoft's HR rhythm from onboarding to mentorship.

• Oversaw HR operations for 17 Store Leaders and 500+ employees across the Central U.S., reducing leadership turnover by 10% in one year.

• Improved onboarding and performance review workflows, increasing employee feedback by 20% and accelerating onboarding completion by 15%.

• Hired and onboarded 300+ employees annually through inclusive recruitment strategies and structured talent processes.

• Introduced HR tools and streamlined operational processes, reducing administrative workload by 25%.

• Enhanced hiring, training, and mobility programs, driving a 10% retention increase and a 30% rise in employee satisfaction. E D U C A T I O N

Human Resources Management and Services, Houston Community College Houston, TX General Studies, Wharton County Junior College Houston, TX Licenses & Certifications

AI, Cloud & Technology (Your differentiators)

• AI for Project Management: Boosting Collaboration with Generative AI — LinkedIn (2025)

• Learning Microsoft 365 Copilot for Work — LinkedIn (2025)

• Microsoft Azure AI Essentials: Workloads and Machine Learning on Azure — LinkedIn (2025)

• Learning Cloud Computing: Core Concepts — LinkedIn (2022)

• Microsoft 365 Fundamentals (MS-900): Cloud Concepts — LinkedIn (2023)

• Microsoft 365 Fundamentals (MS-900): Core Microsoft 365 Services and Concepts — LinkedIn (2023) Project Management & Leadership

• Project Leadership — LinkedIn (2024)

• Project Management Skills for Leaders — LinkedIn (2024)

• Talent Management — LinkedIn (2022)

• HR and Digital Transformation — LinkedIn (2022)

• HR as a Business Partner — LinkedIn (2022)

Enablement, Culture & Organizational Development

• Developing a Diversity, Inclusion, and Belonging Program — LinkedIn (2022)

• Employee Experience — LinkedIn (2022)

• Leading Your Org on a Journey of Allyship — LinkedIn (2022)

• The Human Resources Hero — LinkedIn (2022)

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