Marketing & Data Analyst for Revenue Intelligence

Lentz Jean Francois

******************@*****.*** 239-***-**** Florida, United States LinkedIn GitHub SUMMARY

Marketing & Data Analyst specializing in customer behavior analysis, conversion optimization, and revenue intelligence using SQL, GA4, and BI tools. Experienced in building dashboards that uncover funnel inefficiencies, identify revenue leakage, and translate data into actionable business strategies that improve performance and decision-making. SKILLS

Tableau & Power BI SQL (BigQuery/MySQL) GA4 & GTM HubSpot (Admin) Salesforce CRM Governance Funnel Optimization Data Auditing A/B Testing Python (Pandas) Google Tag Manager TECH PROJECTS

E-Commerce Conversion Funnel Analysis 11/2025 Website An interactive Tableau dashboard tracking user journeys from social media clicks to final conversion

● Designed interactive visualizations in Tableau to map the full customer journey from social media to conversion.

● Identified a 29% drop-off in the social-to-web funnel, leading to targeted UI/UX improvements.

● Delivered Insights that improved conversion rates by 5% through optimized content and landing page strategy. Executive Profit Protection & Returns Dashboard 12/2025 Website An interactive Tableau dashboard designed for executive leadership to identify and mitigate geographic and product-specific return trends.

● Built a Tableau dashboard to monitor return rates across products and regions in real time.

● Identified a 27.3% return rate in the Technology category, highlighting the largest source of profit loss.

● Performed a statistical correlation study (P-value 0.20) to confirm that return volume was linked to logistical failures rather than sales growth.

Customer Behavior & Revenue Analysis (Zomato Dataset) 03/2026 Website

● Applied RFM segmentation to classify users into Loyalist and At-Risk cohorts, identifying key retention opportunities.

● Discovered that the 15–30 age group drives the majority of order volume, with peak concentration in the 20–25 cohort.

● Developed retention and growth strategies including targeted win-back campaigns and student-tier loyalty recommendations

EXPERIENCE

Pure Talent Entertainment Studios Marketing Analyst 2023 - 2025 Miami Skills Used: Tableau, Data Cleaning, Excel, Multi-Channel Attribution

● Improved reporting accuracy by 15% by cleaning and standardizing multi-channel campaign data across 50+ fields

● Built Tableau dashboards to track ROI and customer lifecycle performance, enabling faster and more informed decision-making

● Bridged marketing and analytics by aligning content strategy with performance data and campaign objectives EDUCATION

Florida International University Bachelors of Business Administration in Marketing Graduated 2025 Focused on Applied Business Statistics and Marketing Research. Gained soft skills through collaborative projects on consumer behavior and data-driven market entry strategies. TripleTen Business Intelligence Analyst 11/2025 - 03/2026 Mastered advanced GA4 configuration, GTM server-side tagging, and SQL for BigQuery. Participated in group mentorships focused on CRM governance and RevOps strategy.

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