Creative Director with 25+ years of leadership

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EDWARD VICTOR **@**********.*** • 561-***-****

https://www.linkedin.com/in/edward-victor-3026321a1/

• West Palm Beach, FL

CREATIVE DIRECTOR

Visionary Creative Director with over 25 years of experience crafting award-winning campaigns across multiple platforms. Emmy Award recipient with a proven track record of leading creative teams, developing innovative advertising strategies, and fostering long-term client relationships. Expertise in brand storytelling, broadcast production, and integrated marketing communications. Demonstrated success in agency leadership, and leveraging strategic thinking with creative flair to deliver impactful, results-driven advertising solutions that elevate brands and drive business growth. Areas of Expertise

● Creative Strategy Development

● Team Leadership and Mentoring

● Integrated Marketing Communications

● Multi-Platform Campaign Creation

● Client Relationship Management

● Budget Planning & Management

● Brand Storytelling

● Broadcast Production and Direction

● New Business Development

Accomplishments

● Created and executive produced the Emmy Award-winning television show "Details Detroit," demonstrating versatility in content creation and production while enhancing personal and agency brand recognition.

● Secured and maintained the Spirit Airlines account for nearly 12 years, growing with the client and contributing significantly to agency revenue, showcasing ability to build long-term client relationships and adapt to evolving marketing needs.

● Established and grew Victor Associates Advertising from startup to a full-service agency generating $22M in annual billings, demonstrating strong leadership, business acumen, and creative direction skills.

● Established a full-service in-house agency for the second largest independently owned dealership group in the U.S., encompassing 175 dealerships. Created agency processes from scratch, implemented an in-house production studio, and integrated advanced software systems for seamless operations.

● Directed creative efforts as a creative director for OMNI Advertising, overseeing large-scale advertising campaigns for high-profile clients. Led cross-functional teams to produce compelling, performance-driven marketing solutions that elevated brand visibility and drove dealership sales growth. Career Experience

Creative Director at BrandLync Advertising, Phoenix, AZ July 2021 — Present Lead creative team in developing innovative advertising campaigns across multiple platforms. Conceptualize, write, and direct broadcast, web-based, and digital campaigns for diverse clients. Oversee creative process from ideation to execution. Present concepts and interact with clients remotely. Guide team members to think strategically and push creative boundaries.

● Spearheaded award-winning campaigns that significantly increased client brand awareness and market share.

● Implemented new creative processes, resulting in improved efficiency and higher-quality deliverables.

● Fostered strong client relationships, leading to increased retention and referrals. Freelance Creative Director/Writer at Automotive Advertising Group/AMSI, West Palm Beach, FL Nov 2021 — Jan 2022 Conceptualized and wrote broadcast, web, print, and SEO materials on a contract basis for several individual automotive dealer accounts.

● Delivered high-quality, targeted content for multiple automotive clients.

● Adapted writing styles to meet diverse client needs and brand voices. Chief Executive Officer/Creative Director at Summit Production, Studios/Summit Advertising, Boca Raton, FL May 2020 — July 2021

Directed in-house commercial broadcast production department and creative team. Oversaw all aspects of creative development and agency writing for television, radio, print, and digital platforms. Managed production team, ensuring high- quality output and adherence to timelines and budgets. Collaborated with clients to understand their needs and deliver impactful advertising solutions.

● Launched successful rebranding initiatives for multiple clients, resulting in increased market visibility. Page 2

● Directed numerous television commercials, elevating production quality and client satisfaction.

● Streamlined production processes, reducing turnaround times and increasing department productivity. Freelance Writer/Producer, W. Palm Beach, FL May 2012 — December 2020 Created and produced radio campaigns for high-profile clients and events.

● Developed all radio campaigns for the North American International Auto Show, Detroit.

● Created compelling content for Gardner-White Furniture Stores, The Southeast Michigan Ford Dealers, and various automotive dealerships.

Additional Experience

● SAG/AFTRA PROFESSIONAL VOICE ACTOR, ED VICTOR VOICE OVER, LLC, West Palm Beach, FL; Los Angeles, CA

● CREATIVE DIRECTOR, Omni Advertising, Boca Raton, FL

● DIRECTOR OF ADVERTISING, Automotive Advertising Group a division of AMSI, W. Palm Beach, FL

● OWNER/PRESIDENT/CREATIVE DIRECTOR, Victor Associates Advertising, Inc., Bloomfield Hills, MI & Hollywood, FL

● Freelance Creative Director, McCann Erickson, Troy, MI

● Partner/Creative Director, J. Walter Thompson, Detroit, MI

● Vice President/Creative Director, Young & Rubicam, Detroit, MI

● Creative Supervisor, J. Walter Thompson, Detroit, MI

● Co-Owner/Vice President, Victor-Forbes Advertising, Birmingham, MI Education

Bachelor of Arts, Broadcast Journalism, Cum Laude

Wayne State University, Detroit, MI

Associate of Arts, Cum Laude

Oakland County Community College, Farmington Hills, MI Honors & Awards

● Emmy Award, Best Locally Produced Information Series "Details Detroit"

● 2020 Hall of Fame Award, Specs Howard School of Broadcast Arts

● 48 "Telly" Awards for multiple broadcast productions

● 6 Silver Microphone Awards for excellence in radio production

● Davey Award, Co/op Optical Vision Design

● Crain's Detroit Business "40 under 40" recipient, 2000

● Detroit Regional Chamber of Commerce "Top 50 in Business" winner

● Leadership Oakland County, Michigan

● Caddy Award Winner, Detroit; Addy Award Winner, Detroit

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