Membership Growth & Experience Executive Leader

SHANNON L. FORE

VP Membership Growth & Experience Driving Retention, Engagement & Enterprise Expansion Lifecycle Strategy Leader

Orlando, FL • 407-***-**** • ***********@*******.***

EXECUTIVE SUMMARY

Strategic membership and growth executive with nearly 20+ years of experience transforming complex, multi-channel organizations into scalable growth engines across the travel, hospitality, and membership sectors. Proven track record of driving member acquisition, increasing engagement, and improving retention by redesigning the full member lifecycle—from onboarding through long-term value creation. As Vice President at GlobalTravel.com, led strategic initiatives across a $175M global membership ecosystem supporting 60,000+ members, including 15,000+ active travel agencies worldwide.

Known for identifying growth constraints, modernizing member experiences, and building integrated systems that align sales, marketing, partnerships, and platform capabilities. Brings a data-informed, commercially driven approach with deep expertise in enterprise (B2B) growth, pricing strategy, and scalable engagement models—consistently leading cross-functional transformation efforts that increase member value, strengthen retention, and drive sustainable revenue growth.

CORE COMPETENCIES

Membership Lifecycle Strategy • Retention & Engagement • Enterprise (B2B) Growth

Customer Experience Design • Pricing & Packaging Strategy • Go-to-Market Strategy

Revenue Growth • Data-Driven Decision Making • AI-Driven Personalization

Partnership Development • Platform Optimization • Team Leadership

PROFESSIONAL EXPERIENCE

Vice President, Sales & Business Development

GlobalTravel.com – Maitland, FL

Nov 2022 – Feb 2026

Led transformation of membership growth and engagement strategy across a global network of 60,000 agents and 15,000+ travel agencies.

Drove 10% YoY growth in member acquisition by redesigning acquisition strategy and value positioning

Led full audit and redesign of the member lifecycle, identifying gaps in onboarding, engagement, and platform usability

Built and launched structured onboarding and training ecosystem, increasing member activation and driving 11% increase in bookings

Implemented retention strategies and engagement touchpoints, resulting in 6% increase in member retention

Designed and launched member referral and growth programs, driving 5% lift in membership creation

Developed a member-facing marketing platform, enabling advisors to scale their businesses and increasing bookings by 8%

Managed and expanded 100+ global partnerships, aligning supplier value with member engagement strategy

Leveraged AI-driven insights and tools to enhance personalization, improve retention, and optimize the end-to-end member experience

Senior Director, National Accounts & Project Management

GlobalTravel.com – Maitland, FL

May 2014 – Nov 2022

Built and scaled revenue-generating platforms, partnerships, and membership-driven growth initiatives.

Launched HotelPower.com OTA based membership vertical, scaling from $0 to $42M in revenue and 16,000 customers within 12 months

Designed and implemented lead generation and engagement platform, generating 75,000 leads and $2M revenue

Led strategic initiatives focused on platform scalability, supplier integration, and member value delivery

Managed pricing, 100+ supplier agreements, and incentive structures to optimize revenue and member adoption

Directed cross-functional initiatives including API integrations and platform enhancements

Represented organization globally, strengthening partnerships and expanding market reach

Regional Sales Manager – North America

Tourico Holidays – Altamonte Springs, FL

Sep 2010 – Feb 2014

Managed $125M+ in annual production across 175 enterprise accounts

Developed and expanded B2B partnerships and account growth strategies

Negotiated large-scale contracts with global hotel brands

Closed largest account in company history ($75M value)

Led relaunch of national B2B booking platform

Drove 25–30% growth across managed accounts

National Account Executive

Dynetech Inc. – Orlando, FL

May 2005 – Dec 2009

Sold enterprise software and training solutions across national/international markets

Managed high-value sales cycles and client relationships

Trained teams on consultative selling and customer engagement strategies

Awarded Excellence Award (3 consecutive years)

Sales Manager (Sr. Vacation Planner)

Universal Orlando Resort – Orlando, FL

Mar 1998 – Apr 2005

Managed team generating $2.5M+ in annual revenue

Led operations across 45 sales desks and 80 employees

Developed training programs to improve performance and service quality

Recognized in top 5% of sales force (Million Dollar Sales Club)

EDUCATION

Ph.D., Organizational Leadership

Columbia International University

MBA, Business Administration

Stetson University

BA, Business / Communications

Rollins College

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