Versatile Marketing and Web Operations Leader

PROFESSIONAL EXPERIENCE:

Publix – Part-time – Produce Associate

Myrtle Beach, South Carolina

November 2022 to Present

Roles & Responsibilities:

Unloaded Trucks

Stocking

Assist Customers

Train new associates as needed

WebBuy (Automotive Digital Retail), Detroit, MI

December 2016 to November 2022

Marketing Leadership

Roles & Responsibilities:

Manage all Marketing operations e.g., content, blog posts, press releases

Lead all aspects of event marketing –

Manage LinkedIn advertising strategy

Train sales teams as needed

Manage all corporate advertising, leads and events

Web Director – University of Michigan, Ann Arbor, MI

July 2016 to June 2017

Website Operations – Project Manager

Roles & Responsibilities:

Lead team of 8 web content and development professionals

Manage 100+ websites on variety of platforms (i.e. Drupal, WordPress, Dreamweaver)

Kelly Dealer Services, Livonia, MI

Apr 2014 to Jun 2016

OEM Product Dealership Incentives & Rebate Data

Assist clients with processing OEM incentives and rebate data, resolved contract-validation process issues, analyzed business rules, and developed top-performing data entry team. Determined inaccurate business rule definitions, and improved validation accuracy to 90%+.

Roles & Responsibilities:

(Open Dealer Exchange) SME - Reduced cycle time needed to implement contract validation solution 50% by streamlining process

(i-Magic Lab) Project Manager – Created Incentive management system. Trained and managed new hires to input incentive management system data

Cox Automotive, Ann Arbor, MI

Apr 2007 to Apr 2014

Sales, Marketing & Operations

Provided OEM incentives and rebate data solutions for dealer personnel and dealership solution providers. Hired, trained, and managed up to 11 employees.

Roles & Responsibilities:

P&L responsibility

Developed data syndication engine

Lead successful acquisition process with Cox

Lead all sales and marketing efforts – Rebranded company

Developed and implemented sales pipeline marketing plans and identified new prospects

Implement CRM (sales force) to track customers and support issues

General Motors, Detroit, MI

March 1986 to April 2007

Vehicle Sales and Marketing Operations - Senior manager

Roles & Responsibilities:

Manage all B2C Web Operations

Managed agency and supplier agreements

Lead Program Team - Vin Look Up application

Oversee related web-based shopping tools, and managed third-party lead generation

Field warranty auditor

EDUCATION / PROFESSIONAL DEVELOPMENT:

Master of Science (M.S.), Administration, Central Michigan University - 2000

Bachelor of Business Administration (B.B.A.), Davenport University - 1996

Project Management Professional (PMP), - 2001

Executive Development Program, Michigan State University - 2006

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