Marketing Communication & Events Manager/Public Awareness /MENA Region

BASMA SAIED AHMED

Marketing Communication & Events Manager Senior Public Awareness Specialist

Dubai, UAE Cairo, Egypt +971-**-***-**** +20-122******* ***********@*****.*** Linkedln PROFESSIONAL SUMMARY

Strategic and results-driven Marketing Communication & Events Manager with over 10 years of experience leading 360 marketing communication campaigns, conferences/events/exhibitions, and public awareness programs across the MENA region. Proven record of delivering brand-defining projects for WHO, UN Women, UNISEF, AstraZeneca, Abbott, Roche, Organon, Sanofi, Johnson & Johnson, Nestlé, Nivea, and Danone. Skilled in integrated communication planning, stakeholder engagement, and campaign performance analytics. Recognized for translating complex ideas into impactful messaging that drives awareness, engagement, and measurable business growth. Experienced in scaling regional MarCom across multiple markets, owning KPIs and reporting dashboards, and building processes that improve delivery speed, quality, and impact. Partners: United Nations, International Organizations, FMCG & Healthcare Industries CORE COMPETENCIES

Strategic Marketing Communication Public Awareness & CSR Event & Conference Management Exhibitions & On ground Activities Digital & Traditional Marketing Stakeholder Engagement Campaign ROI Analysis Omnichannel Strategy Corporate Branding Vendor & Budget Management Crisis Communication

Cross-Functional Team Leadership Brand Positioning Media Relations Community Outreach Advocacy KPI Dashboards & Reporting Executive Advisory

PROFESSIONAL EXPERIENCE

Regional Marketing Communication & Events Manager — Media Mind, UAE & Egypt 2022 Present

• Lead the full spectrum of marketing communication and event strategies across healthcare, FMCG, and public- sector clients.

• Oversee 360 integrated campaigns, including digital marketing, event activations, and CSR programs.

• Develop data-driven communication plans aligned with client KPIs and regional priorities.

• Manage cross-functional creative, digital, and media teams to deliver projects within budget and timeline.

• Cultivate partnerships with ministries, trade associations, and media networks to maximize reach. Achievements:

– Increased regional brand visibility by 45% through innovative omnichannel marketing and event activations.

– Strengthened client positioning through consistent messaging and high-quality campaign execution.

– Improved team efficiency by streamlining vendor workflows, timelines, and quality control standards.

– Advised senior stakeholders on narrative, reputation considerations, and trade-offs to protect brand consistency and speed.

– Built campaign governance: briefing approvals production launch post-campaign reporting.

– Owned KPIs, reporting and performance optimization across channels (digital, PR, events).

– Led and scaled regional MarCom operations across UAE, KSA, Kuwait, Qatar & Egypt, aligning priorities across multiple stakeholders and markets.

Marketing Communication Consultant — World Health Organization (WHO/EMRO) 2020 – 2023

• Designed and managed World Antimicrobial Awareness Week communications across 22 EMRO countries.

• Coordinated multi-agency partnerships (WHOHQ, FAO, OIE, UNICEF) to localize campaigns and assets.

• Led digital content creation, media relations, and campaign performance reporting.

• Oversaw campaign, budgeting and stakeholder management for the “Hand Hygiene for All” initiative.

• Coordinated senior spokesperson content (video messages, press moments) and stakeholder alignment across partners.

• Produced performance reports and actionable recommendations based on digital analytics and country office feedback.

• Established multi-country rollout processes to ensure consistent quality and on-time delivery across WHO/EMRO 22 countries.

Achievements:

– Unified cross-country collaboration across 22 countries with measurable engagement uplift.

– Produced multimedia toolkits and visuals that amplified public participation in key health campaigns. Marketing Communication & Events Manager — Inksmith, MENA 2007 – 2018

• Directed marketing and event portfolios across FMCG, healthcare, and governmental sectors.

• Managed agency partnerships, ensuring cost-effective and high-quality deliverables.

• Supervised brand development, public relations, and multi-market rollouts. Achievements:

– Expanded client base through integrated online–offline campaigns and compelling storytelling.

– Built a market-leading agency recognized for creativity and execution excellence across the MENA region. KEY PROJECTS

• World Antimicrobial Awareness Week (WHO/EMRO):

Designed communication strategy for 22 countries (EMRO); led toolkit development, campaign rollout, and media partnerships.

• Hand Hygiene for All Initiative (WHO/EMRO):

Coordinated messaging and branding for GCC rollout, achieving strong cross-country visibility.

• Ministry of Health Campaigns (Egypt, KSA & UAE): Drove integrated awareness campaigns for vaccination and hygiene drives, enhancing community engagement.

• Public Awareness Campaigns:

Designed communication & Awareness initiatives for leading partners and stakeholders in healthcare and public awareness sectors for essential public essential topics; Cancer, Vaccination, Asthma, Diabetes, Heart Failure & Hypertension.

• FMCG Product Launches (UAE & Egypt):

Directed multi-channel launch strategies including 360 marketing campaign, PR, and in-store activations.

• Regional Conferences (GCC / Turkey / Egypt):

Managed event concept & logistics, PR, sponsorships, and post-event analytics for large-scale industry events. KEY HIGHLIGHTS

• Built a market-leading agency — launched and grew a top awareness-campaign & event-activation firm in just 10 years, setting new creative and operational benchmarks across MENA.

• Forged strategic alliances — established long-term partnerships with ministries, UN bodies and FMCG multinationals that continue to amplify regional impact.

• Elevated brand positioning — delivered insight-driven marketing communication strategies and signature events that consistently met organizational goals and cemented brand equity.

• Mobilized 22 EMRO countries — led WHO/EMRO’s World Antimicrobial Awareness Week communications, coordinating FAO, WOAH (OIE) and WHO HQ to unify messaging and maximize reach.

• Advanced “Hand Hygiene for All” — spearheaded the initiative with WHO/EMRO, UNICEF and national teams, boosting public adherence to hygiene standards and improving health awareness and outcomes.

• Aligned Regional Campaigns with Global Objectives — managed WHO communication roll-outs end- to- end, facilitating seamless cross-country collaboration and measurable program success. EDUCATION

Master Degree in Strategic Management & Marketing, German University in Cairo, B+, 2021 Bachelor of Engineering, Applied Arts, Helwan University, Egypt, Very Good with Honors CERTIFICATIONS & TRAINING

• Workshops in Crisis Communication, Change Management, Audit, and Cross-Cultural Collaboration.

• Continuous learning in Digital Marketing, Media Planning, and CSR Impact Measurement. LANGUAGES

Arabic – Native English – Fluent

CAREER OBJECTIVS

To lead global marketing communication and public awareness programs/Initiatives that empower communities, strengthen brand presence, and deliver measurable social impact through strategic storytelling and data-driven innovation.

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