Data-Driven Marketing Leader with GTM Expertise

AMIR SAINT

949-***-**** Irvine, CA ****.*******@*****.*** LinkedIn

PROFESSIONAL EXPERIENCE

Marketing Consultant Jan 2025 - Present

Bored & Thirsty, LLC Santa Ana, CA - Hybrid

● Optimized $75,000 product launch budget and eliminated timeline overruns by developing and executing a data-driven go-to-market (GTM) strategy, integrated campaign calendar, and KPI performance dashboards, aligning 12+ cross-functional deliverables across marketing, product, and creative teams.

● Drove $18,000 in first-month revenue by building and scaling an affiliate and influencer marketing program, onboarding 9 partners, and implementing UTM tracking, multi-touch attribution modeling, and marketing analytics frameworks.

● Increased click-through rate (CTR) 25% and improved ROAS across $30,000 in paid media spend by optimizing performance marketing campaigns (Google Ads, Meta Ads) using pixel tracking, UTM governance, and GA4 conversion tracking.

● Reduced campaign errors 50% and improved data accuracy by executing end-to-end marketing QA processes, including validation of landing pages, tracking pixels, analytics configurations, and creative assets.

● Led cross-functional stakeholders to deliver integrated demand generation campaigns, improving campaign velocity and time-to-launch across concurrent initiatives.

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Senior Marketing Manager Dec 2020 - Jan 2025

First Republic Bank/JP Morgan Chase Newport Beach, CA & Remote

● Produced $900,000+ in marketing-qualified pipeline (MQLs) and increased lead volume 20% within 90 days by architecting full-funnel lifecycle marketing strategies across Marketo and Salesforce CRM, including lead scoring, segmentation, and automated workflows.

● Improved email deliverability and inbox placement 25% by implementing SPF, DKIM, DMARC authentication protocols and enterprise marketing automation governance frameworks.

● Reduced operational costs by $110,000 and accelerated campaign deployment 33% by implementing marketing operations automation, Workfront workflows, SLA tracking, and campaign management processes.

● Influenced $1.2M+ in revenue pipeline and increased conversion rates 45% by designing advanced audience segmentation, Smart Lists, lead nurturing programs, and multi-channel lifecycle campaigns.

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Marketing Manager Oct 2017 - Present

Saint Agency Group Irvine, CA - Hybrid

● Drove $500,000+ in revenue and increased pipeline growth 45% by leading end-to-end GTM strategy, demand generation, and integrated multi-channel marketing campaigns for a B2B SaaS product launch.

● Delivered $180,000 in consulting revenue and increased lead generation 65% by deploying marketing automation

(Marketo), segmentation strategies, attribution modeling, and KPI dashboards across 5+ enterprise clients.

● Reduced time-to-market 35% and prevented $40,000 in rework costs by implementing Agile marketing methodologies, sprint planning, backlog prioritization, and campaign QA governance frameworks.

● Maintained 25%+ email open rates and 12%+ click-to-open rates (CTOR) by optimizing lifecycle marketing, A/B testing, audience segmentation, and GA4 performance analysis.

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Marketing Manager (Contract)May 2020 - Oct 2020

Tom Ferry Santa Ana, CA - Remote

● Generated $250,000 in revenue and increased event registrations 44.1% by building high-converting event marketing funnels, lifecycle email campaigns, and segmentation-driven nurture programs in Marketo.

● Influenced $400,000+ in pipeline and increased qualified leads 40% by redesigning demand generation strategy and full-funnel lead management workflows.

● Improved conversion rates 18% at bottom-of-funnel by optimizing marketing automation triggers, campaign sequencing, and CRM lead handoff processes.

● Reduced reporting time 75% and saved $25,000 in labor costs by developing automated marketing dashboards and real-time KPI reporting systems.

Marketo Operations Manager OpenX Pasadena, CA Jan 2019 - May 2020 Marketing Automation Consultant Marvel Marketers Mountain View, CA (Remote) Mar 2016 - Dec 2017 EDUCATION

Master of Business Administration (MBA) in Marketing Argosy University Bachelor of Arts in Sociology - Organizational Studies & Communications University of California, Davis Certifications: Adobe Marketo Engage Certified Professional Certified Marketer (PCM) Digital Marketing (DMI) SKILLS

Demand Generation Growth Marketing Performance Marketing Lifecycle Marketing Go-to-Market (GTM) Strategy Pipeline Generation Revenue Marketing Marketing Analytics Attribution Modeling Funnel Optimization Conversion Rate Optimization (CRO) Lead Scoring Audience Segmentation Customer Acquisition Paid Media (Google Ads, Meta Ads, LinkedIn Ads) Multi-Channel Campaigns Email Marketing Email Deliverability (SPF, DKIM, DMARC) Marketing Automation Marketing Operations Campaign Management Event Marketing Webinar Marketing Affiliate Marketing A/B Testing Customer Journey Mapping KPI Dashboards Forecasting Budget Management Cross-Functional Leadership Agile Marketing CRM & Martech Pipeline Management ROAS Optimization CAC Optimization Tools: Marketo (Adobe Marketo Engage) Salesforce CRM HubSpot Pardot Google Analytics 4 (GA4) Google Tag Manager Google Ads Meta Ads Manager LinkedIn Campaign Manager Workfront Jira Tableau Looker Cvent Excel Figma Slack Microsoft Teams Zapier Segment

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