Digital Strategy & Operations Specialist

TJ Stofka

C: [267-***-****] E: [**.******@*****.***]

Summary

A versatile and results-oriented professional with extensive experience in digital content management and marketing, complemented by a strong background in retail operations and customer service. Adept at leveraging data-driven insights to execute digital strategies that drive revenue and engagement. Proven ability to manage efficient workflows, optimize processes, and deliver exceptional service, bridging the gap between digital goals and operational excellence.

Core Skills

● Content Management: CMS (Scrivito, Oracle, Sitecore, WordPress, Squarespace, Shopify), DAM management

Strategy and Creation, Content Migration

● E-commerce and Operations: Website Optimization, Order Fulfillment, Inventory Management, POS Systems, Workflow Optimization

● Web Development: HTML, CSS, basic JavaScript

● Project Management: Agile, Scrum, JIRA, Workfront

● AI and Technical Skills: Intermediate AI Prompt Engineering (A/B testing, multi-platform analysis), Gemini, ChatGPT, NotebookLM, Adobe Creative Suites, Google Analytics, Web Analytics

Education

● Bachelor's Degree - Temple University (May 2013)

● Associate Degree - Montgomery County Community College (May 2011) Professional Experience

Freelance Digital Strategist and Operations Specialist The Fabric Unicorn

Remote (May 2022 - Present)

● Spearhead social media campaigns that increase brand visibility by 40% and audience engagement by 25% over 6 months.

● Revamp and optimize the Shopify website interface, resulting in a 15% reduction in bounce rate and a 20% increase in product page views.

● Streamline order fulfillment processes, reducing average delivery time by 1-2 business days and improving customer satisfaction scores.

● Leverage AI tools to generate and optimize product descriptions, improving content creation efficiency by 30%.

● Ensure 100% order accuracy and on-time fulfillment by managing all aspects of the Shopify backend.

● Source and integrate trendy fabric patterns, keeping pace with market demands and enhancing product offerings.

Fulfillment Specialist

Target

Remote (October 2024 - April 2025)

● Efficiently picked and packed online orders, maintaining a 99.5% accuracy rate and adhering to strict timelines to ensure customer satisfaction.

● Managed inventory flow for online orders, utilizing handheld scanning devices to track products from storage to pickup.

● Prepared orders for customer pickup and shipment, including proper packaging, and labeling to maintain brand standards.

● Provided excellent customer service by assisting with online order pickups and resolving inquiries to ensure a smooth transaction process.

● Maintained a highly organized and clean fulfillment area, contributing to operational efficiency and safety.

Online Content Specialist

IKEA

Remote (January 2024 - March 2024)

● Managed content localization, adapting global content for local markets to ensure brand consistency and cultural relevance.

● Utilized Agile and SCRUM methodologies to track and complete all content projects efficiently.

● Contributed to e-commerce strategies by ensuring consistent content and messaging across all digital platforms.

● Ensured new content was appropriately structured within the existing information architecture before publication.

● Conducted local A/B testing in alignment with Group Digital guidelines to optimize content and improve performance.

Sales Associate / Baby Gear Specialist

Buy Buy Baby

Remote (May 2022 - March 2023)

● Provided specialized sales support for baby gear, contributing to a 10% increase in attachment sales through expert product knowledge.

● Conducted product demonstrations that led to improved customer understanding and a 15% increase in sales for featured items.

● Processed sales transactions accurately using the POS system, handling cash, credit, and gift card payments.

● Maintained a visually appealing sales floor by regularly stocking, facing, and organizing merchandise.

● Contributed to team sales goals through proactive customer engagement and comprehensive product expertise.

Digital Content Manager

Siemens Healthineers

Malvern, PA (May 2017 - April 2022)

● Performed a full-scale website migration from Oracle to Scrivito CMS, successfully moving all data, content, and media.

● Developed a comprehensive market data dashboard using JIRA, which provided critical insights that informed 5+ strategic decisions and product improvements.

● Optimized page keywords and tags to updated standards, improving SEO performance for key medical product pages.

● Managed digital content for medical product updates and launches, ensuring timely and accurate information delivery.

● Consulted with internal stakeholders on projects, data, and content to ensure alignment with business goals.

● Advised on the rebranding and ongoing maintenance of medical websites to align with evolving brand strategies.

Digital Marketer / Web Developer (Contract)

ITEM Media

Blue Bell, PA (October 2016 - March 2017)

● Advised on and implemented new workflow technologies, resulting in a 20% increase in team efficiency.

● Set up and ran daily SCRUM meetings to ensure timely execution of marketing campaigns.

● Utilized CRM tools to create and deploy weekly email campaigns, building and editing HTML templates for clients.

● Worked closely with copywriters to create cohesive digital and print marketing campaigns.

● Managed clients' ads via Doubleclick for Publishers and other ad technologies to maximize reach and ROI.

Digital Marketing Specialist / Web Developer (Contract) Project Management Institute

Newtown Square, PA (May 2016 - October 2016)

● Migrated the Sitecore 7 platform to the latest version of Sitecore 8, assisting with monthly code deployments.

● Created and delivered a presentation on the Google Drive system that was adopted to increase team productivity by 15%.

● Designed and implemented new UI templates for web pages to improve user experience.

● Collaborated across teams to ensure that all projects were completed ahead of deadlines.

● Assisted with monthly code deployments to ensure the Sitecore CMS was consistently Up-to-date.

Freelance Content Manager

Rapture Communications

Las Vegas, NV (May 2013 - Present - Paused)

● Achieved and maintained top 5 search engine ranking for multiple client websites, resulting in a 30% increase in organic traffic.

● Exceeded annual B2B sales targets by 15% through the development of omnichannel marketing practices.

● Developed custom themes and plugins for WordPress and Drupal to enhance website functionality for clients.

● Designed and executed email marketing campaigns that drove customer engagement and conversions.

● Created and optimized videos, websites, and landing pages to support client marketing Objectives.

Digital Marketing Specialist

BucksMont Indoor Sports Center

Hatfield, PA (January 2013 - May 2016)

● Developed the facility's media library to over 1,000 images and videos, reducing content creation time by 25%.

● Created social media campaigns that grew follower counts by 50% over one year.

● Deployed monthly email campaigns to patrons using Salesforce CRM, increasing program registrations.

● Collected, tracked, and reported on analytic data to inform future marketing strategies.

● Developed and implemented a successful marketing campaign for a nonprofit basketball tournament.

Contact this candidate