Client Relations & Campaign Analytics Specialist

Mariam

Cannon

Client Relations Manager

Rochester, NY 14604

******@***********.*******.***

linkedin.com/mariamcannon

Communications and media professional with a foundation in journalism, account management, campaign analysis, and marketing strategy. Experienced in translating audience insights into actionable campaign strategies, managing brand communities, and strengthening client relationships. Background in live media, sports reporting, and digital community engagement provides a unique ability to connect storytelling with audience growth, brand reputation, and measurable campaign performance. Proven ability to collaborate cross functionally with marketing, media, and production teams to deliver campaigns, manage stakeholder relationships, and drive engagement across digital platforms. Technical Skills

Campaign Performance Analytics (Google Analytics, Social Media Analytics) • CRM & Client Communication Tools • Content Management Systems (CMS) • Media Monitoring & Press Outreach • Live Stream Production (Fanatics Live, OBS) • Adobe Premiere Pro • Final Cut Pro • Adobe Audition • Microsoft Office Suite • Research & Market Analysis • Community Moderation & Digital Engagement • Presentation & Stakeholder Communication

Experience

WetheHobby / Client Relations Manager

SEPT 2025 - PRESENT, ROCHESTER, NY

● Manage real time digital community interactions during live sports card broadcasts on Fanatics Live, ensuring positive customer experiences and brand aligned communication.

● Serve as liaison between collectors, audiences, and marketing teams to maintain brand trust and customer satisfaction.

● Collaborate with marketing and production teams to align livestream messaging with campaign objectives and audience engagement strategies.

● Analyze community engagement trends and feedback to inform marketing initiatives and improve customer experience.

Marion P. Thomas Charter High School / English Teacher FEB 2024 - JUNE 2025, NEWARK, NJ

● Delivered presentations and communications programming that strengthened storytelling, writing, and strategic communication skills among diverse audiences.

● Managed stakeholder communication between students, administrators, and parents, ensuring alignment on academic initiatives and school messaging.

● Developed content, presentations, and curriculum materials that translated complex topics into engaging narratives.

PHD Media / Campaign Analyst

JAN 2023 - FEB 2024, NEW YORK, NY

● Analyzed campaign performance data and audience insights to optimize media strategies and improve campaign outcomes.

● Partnered with cross functional marketing teams to support integrated media planning and campaign execution.

● Conducted market research and competitive analysis to inform campaign recommendations and brand positioning.

Kean University/ Sideline Reporter

NOV 2023 - MAR 2024, UNION, NJ

● Delivered live sports updates and commentary while translating complex game developments into clear messaging for audiences.

● Developed storylines, scripts, and player features that enhanced fan engagement across live broadcasts.

Education

Rutgers University / Bachelor of Journalism & Media SEPT 2018 - AUG 2022, NEWARK, NJ

Rutgers University / Bachelor of African and African American Studies SEPT 2018 - AUG 2022, NEWARK, NJ

Areas of Expertise

Account Management & Client Relations • Public Relations Strategy • Media Relations & Press Outreach • Campaign Analysis & Performance Insights • Brand Storytelling & Journalism • Community

& Audience Management • Social Media Strategy & Analytics • Stakeholder & Cross Functional Collaboration • Crisis Communication Awareness • Content Development & Editorial Strategy • Market

& Audience Research • Sports & Entertainment Communications

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