Marketing & Communications Leader with 12+ Years of Experience
Resume:
Nataliya Zakharchishin
Phone: 585-***-****
*******@*****.***
Professional Summary
Results-driven Marketing and Communications Professional with over 12 years of experience managing comprehensive marketing strategies across corporate, legal, and professional service sectors. Proven expertise in digital content creation, social media management (especially LinkedIn), proposal development, and web optimization. Adept at crafting compelling brand stories that reflect company culture and values. Skilled collaborator who thrives in fast-paced, remote environments, partnering closely with leadership to enhance brand presence, drive engagement, and support business development initiatives.
Core Competencies
●Digital & Social Media Marketing (LinkedIn, Google Ads, SEO/PPC)
●Content Creation, Storytelling, & Copywriting
●Proposal & Capability Statement Development
●Brand Strategy & Visual Identity
●Web Content Management (WordPress, CMS)
●Adobe Creative Suite & Canva
●Marketing Analytics & Reporting (Google Analytics, Salesforce, Pardot)
●Cross-Functional Collaboration & Leadership Support
●Event & Campaign Management
Professional Experience
Fraport USA - Marketing Manager, Dulles International Airport & Reagan National Airport
01/2024 – Present
●Led multi-channel digital marketing and content strategies that promoted airport vendors, events, and brand initiatives, enhancing visibility and engagement.
●Manage cross-functional teams and vendor partnerships to deliver high-visibility campaigns aligned with revenue goals.
●Analyze performance metrics to optimize digital outreach and strengthen stakeholder engagement.
●Oversaw budget planning while ensuring brand consistency across all marketing channels, supporting cohesive brand messaging.
●Developed executive presentations and marketing collateral that showcased company culture and partner success stories, contributing to stakeholder alignment.
Hogan Lovells - Marketing Coordinator, MOVE Sectors, Transportation Regulatory Practice
09/2023 – 01/2024
●Created content for proposals, bios, newsletters, and website updates that reinforced brand identity and client messaging.
●Managed LinkedIn campaigns and practice group social media to enhance visibility of thought leadership and executive events.
●Coordinated award submissions for Chambers and Legal 500, partnering with attorneys and leadership to strengthen positioning.
●Conducted marketing analytics in Salesforce and Pardot, providing actionable insights to improve client engagement.
Bonaventure - Marketing & Proposal Specialist
10/2021 – 03/2023
●Led corporate website redesign and SEO/PPC initiatives, increasing online traffic and improving visibility.
●Developed and executed targeted marketing strategies for real estate and construction organization, enhancing brand presence.
●Created corporate marketing collateral, event materials, and proposal documentation to facilitate new business acquisition.
●Designed branded visuals and communications using Adobe Creative Suite and Canva.
●Supported collaboration across construction, design, and investor relations teams, aligning all outputs with brand standards.
IBI Group - Marketing Specialist
08/2019 – 01/2021
●Collaborated with design teams to create client-focused proposals and marketing content, improving engagement and communication.
●Managed templates, visual assets, and digital materials to ensure brand alignment and consistency, reinforcing brand identity.
●Coordinated proposal development across multiple regions for architecture and engineering projects, enhancing project visibility.
Reno & Cavanaugh PLLC - Business Development & Marketing Coordinator
05/2017 – 04/2019
●Managed proposal submissions and awards programs to highlight company achievements and improve visibility.
●Collaborated across offices to ensure consistent brand messaging and strengthen digital presence.
●Developed newsletters, event collateral, and corporate communications materials to increase engagement across the firm.
Mercedes-Benz of Alexandria - Business Development & Digital Marketing Consultant
01/2014 – 05/2017
●Directed social media content strategy and digital campaigns, increasing engagement across all platforms.
●Oversaw email marketing campaigns, enhancing open rates and driving customer acquisition.
●Maintained CRM systems and executed strategic marketing initiatives for successful product launches.
U.S. – Ukraine Foundation - Project Assistant
01/2012 – 08/2012
●Executed projects in marketing, communications, and public relations to enhance U.S.-Ukraine diplomatic relations.
●Developed marketing materials that successfully promoted events and fundraisers.
●Vetted and conducted interviews of Summer Work and Travel Program candidates (1,600+ candidates).
●Collaborated with State Department on J-1 Visa applications for 1,150 Summer Work and Travel candidates, ensuring compliance and efficiency.
●Collaborated with the Embassy of Ukraine and U.S. – Ukraine Business Council to promote foreign direct investment in Ukraine.
PK Patent Law - Marketing Associate
04/2012 – 08/2015
● Spearheaded marketing campaigns that led to increased project engagement for the firm.
●Developed and implemented communication and marketing strategies at American Intellectual Property Law Association (AIPLA) Conferences.
●Consulted on a successful rebranding campaign, including new logo, website content, and marketing materials.
●Managed purchase orders for content within budget
Education
Rochester Institute of Technology, E. Phillip Saunders College of Business
Bachelor of Science, Business Administration
Major: International Business Minor: Management Information Systems Concentration: Communications
Technical Skills
●Marketing Tools: Salesforce, Pardot, HubSpot, Google Analytics, Demandbase, LinkedIn Campaign Manager
●Creative Tools: Canva, Adobe Creative Suite (Illustrator, Photoshop, InDesign)
●Web Platforms: WordPress, CMS, Constant Contact, Mailchimp
●Productivity: Microsoft Office Suite, Teams, SharePoint
Key Highlights & Achievements
●Increased LinkedIn engagement and brand visibility for multiple organizations through tailored content strategies.
●Supported award-winning proposal submissions across legal and professional services industries.
●Successfully managed cross-functional campaigns spanning digital, print, and event marketing channels.
●Recognized for fostering collaborative relationships with leadership, clients, and vendors to drive consistent marketing success.
I’m excited to apply for the Marketing Manager position at DAX. With 12+ years of experience in marketing, communications, and proposal development across corporate, legal, and professional services—coupled with a strong track record in LinkedIn management, web content, and storytelling—I’m confident in my ability to amplify DAX’s brand and support business development goals in a fully remote, collaborative environment.
Why I’m a strong fit for DAX
●LinkedIn and social media leadership: Led multi-channel campaigns, grew engagement, and showcased culture and client successes at Fraport USA and other roles.
●Content storytelling & web presence: Extensive experience creating compelling content, proposals, capability statements, and optimized web content (WordPress/CMS) that reflects brand values.
●Proposal and marketing collateral: Successfully developed proposals, presentations, and marketing materials across industries, aligning messages with client needs and brand standards.
●Construction/healthcare-adjacent exposure: Background in real estate, construction-related marketing, and professional services; comfortable supporting industries similar to DAX’s Healthcare Staffing and General Contracting niches.
●Remote collaboration & leadership support: Proven ability to partner with leadership, Operations, and BD teams in fast-paced, remote settings; strong project and deadline management.
Thank you for your time and consideration. I look forward to hearing from you on the next steps in the interview process.
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