Digital Media Content Producer and Communications Expert

SILAS BEST

Phone: 410-***-**** Email: **********@*****.*** LinkedIn: www.linkedin.com/in/amanda-best-09a581224 A highly versatile digital media content producer with over 8 years of experience in the field of communications and journalism. Proven success in managing accounts, organizing events, securing client engagement, and fostering new business opportunities. Committed to continuous development, expanding industry knowledge, and enhancing essential sales and business acumen. Demonstrates exceptional skill in analyzing media campaign performance to drive impactful results. Core Competencies:

Knowledge of Wine, Beer, and Spirits Trade/Media Outreach Press Release Writing Social Media Curation Video/Audio Production Media Relations and Pitching KPI Tracking Event Management Campaign Development and Execution

TECHNICAL PROFICIENCIES

Final Cut Pro Adobe Creative Suite PR Newswire WordPress Hootsuite Mailchimp I SEO I Cision I SquareSpace

EDUCATION AND PROFESSIONAL DEVELOPMENT

Master of Arts Degree – Journalism, Emerson College, 2017 Bachelor of Arts Degree – Journalism, Liberty University, 2015 Boston University Certificate Program in Wine Studies, Levels 1-3 August 2022 Urban Grape Wine Studies Award for Students of Color

CAREER OVERVIEW

COMMUNICATIONS MANAGER O’DONNELL LANE PR AGENCY 04/2021 – 09/2024

Developed press releases, talking points, and media lists for our clients

Engaged in effective media relations by building relationships with key media outlets and preparing company spokespeople for interviews

Developed and implemented comprehensive social media strategies to increase brand followers, follower engagement, and social platform for our clients

Created programs that enhance the perception, increase awareness, and drive strategic messaging for wine brands DIGITAL MEDIA MANAGER COMMONWEALTH WINE SCHOOL 04/2021 – 05/2023

Designed, implemented, managed, and regulated social media programs via Hootsuite on Twitter, LinkedIn, Instagram, YouTube, etc.) that increased revenue by 30% in 2 months.

Increased viewership by 20% within 1 month through strategic social listening and competitive analysis to identify trends and influencers.

Managed social media presence and content on multiple platforms; Utilize social media analytical data and metrics to measure effectiveness of initiatives.

Developed communications and customer engagement strategies to enhance brand-awareness. BEVERAGE AND HOSPITALITY ASSISTANT ROW 34 10/2021 – 06/2022

Audited beverage suppliers and producers and advise on creation of curated selections that help tell the story of Row 34’s commitment to equity in hospitality and beverage 1

Created framework for the scope of the internship which will be used to organize intern time for all future cohorts

Maintained Exceptional interpersonal and team building skills with an aptitude for building rapport with a diverse range of customers, managers, and colleagues

ASSISTANT MANAGER CHARLES STREET LIQUORS 09/2017 – 01/2020

Created a special-order request list that checked allocations, distribution, and timing of receiving. Within 3 months, our store sales increased by 20% specifically for special items and guaranteed 5-day turnaround to customers.

Provided leadership by creating a positive work environment and building effective employee relationships.

Increased sales and brand awareness through the effective use of innovative sales techniques.

Received incoming deliveries from vendors and ensured adequate supply stock. DELIVERY DRIVER CHARLES STREET LIQUORS 09/2016 – 01/2018

Contributed to company profits by safely meeting all driver requirements to deliver items within a guaranteed time period.

Created a Massachusetts parking/garage manual that helped future drivers know the best place to park on their daily delivery routes. Efforts resulted in the store's Drizly score increasing by 3 points and driver delivery times were consistently under 40 min, within 2 months.

Planned daily schedule based on customer needs by reviewing daily paperwork, manifests, and route sheets. Prepared and loaded trucks to service select accounts.

VIDEO PRODUCTION ASSISTANT HARVARD UNIVERSITY 09/2016 – 03/2017

Operated cameras, set up A/V equipment, or controlled replay/graphics for live broadcasts on ESPN+

Coordinated with production team via headset during broadcast to ensure proper timing for replay

Edited highlights and game recaps for online distribution in adherence with department style

INTERNSHIP EXPERIENCE

SALES INTERN THE URBAN GRAPE 01/2021 – 06/2021

Curated LGBTQ+ Collection, second largest collection in U.S.

Confidently made wine, beer, and spirits recommendations based on customers’ interests and preferences. FINE WINE INTERN MS WALKER 06/2021 – 10/2021

Maintained product/inventory consistency during unprecedented/challenging shipping times.

Worked on brand building from supplier set up through product arrival/launch and through the challenges of getting team activated in sales.

BROADCAST INTERN SOMERVILLE COMMUNITY ACCESS TV 09/2016 – 03/2017

Organized content for Somerville Neighborhood News division.

Served as writer, producer, video editor, and reporter for bi-weekly broadcast. MEDIA INTERN SEACREST STUDIOS 10/2015 – 12/2016

Helped produce and host children’s television show segments and on-air radio segments for Boston Children’s.

Worked studio cameras, Tri-Caster, and audio equipment for live shows 2

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