General Manager Advertising

Dear Sir,

I am Jitendra Parmar, a management professional with over three decades of diversified working experience across all aspects of business/marketing management. Along a journey of continuous growth and experience covering strategic planning for some of the biggest global blue-chip brands in the region, with competencies in market research and advisory roles.

The reason I am sharing my personal credentials with you, stems from my intention of coming back to the corporate world of business. I believe I have the ability honed over the years, to manage an entire spectrum of business activities within given / specified areas, having worked across various brands and services with proven results.

I would like to therefore, pursue the opportunity of seeking a position within overall Business Management in your esteemed organization to utilize my twin benefits of acquired expertise and practical industry knowledge and contribute as a catalyst to its overall excellence. I have chalked an exponential growth curve till date, and my expertise in almost all aspects of Business Optimization, Overall Marketing, and Brand Management, have enabled me to offer strategic inputs to enhance the financial solidity of the organizations I have partnered.

During my tenure, I have been associated with several prominent companies, the likes of the Al-Futtaim Group, McCann Erickson (L’Oreal, Coke, J&J and more) and Kirloskar’s Group in UAE and India, where I have played a vital role towards their progress and profitability. Over the years, I have worked as a Marketing Consultant rendering professional services to a diversified clientele under the title, ‘Marigold Dubai’.

A special Milestone: Managing projects with an AED 75 million marketing and advertising budget, comprising of a diversified client spread during my stint at GMASCO, which is a reputed in-house agency of the Al Futtaim Group of Companies in Dubai.

I believe my portfolio of experience, network of key industry contacts, local market know-how and regional expertise, along with my ability to work and lead teams towards achieving great results, empowers me to offer you a unique and informed perspective, from which I can add significant value to your business as your team member.

I continue to be in constant touch with my network of clients, media owners, manufacturers and suppliers within Dubai/UAE, across GCC countries and of course, India. Having the advantage of building solid client relationships with some of the top professionals and decision makers of MNCs over the years, has given me a suitable edge in ensuring I deliver continuous excellence to maximum client satisfaction.

It has also given me the space to generate business out of my network of clients and advertisers who are known to me for some time, and have worked with them on a couple of communication-related projects across various categories. Apart from generation of businesses from Dubai/UAE, GCC I can definitely help in initiating businesses from India too, and the client’s/advertisers’ businesses in this part of the region.

My job also calls for my regular travel, within the GCC and other parts of India. It’s what keeps my energy flowing in delivering to the best of my abilities in consolidating existing business while constantly growing potential clients.

Remuneration/Expectations should not be a limiting factor or a constraint for future long association. It is negotiable.

On job I have travelled regularly within GCC Countries and within various parts of India.

I am in Dubai. I am available to join on an ASAP basis.

I look forward to hear from you.

Sincerely,

Jitendra Parmar

Dubai – U A E

Dubai: 009**-**-*******

Permanent Residence at Mumbai/India

e – *******@*****.***

Position: General Manager

360 Marketing Advertising Overall Business Development & Management

I can look after existing business, develop further and new business through various

marketing activities and take care of overall approach, system in place/control and team

together to achieve profits and desired results.

QUALIFICATIONS:

Post Graduate Diploma in Mktg / Advtg / PR – K C College of Management, Mumbai

April 1985 with Ist Class.

B A with Economics - Mumbai University, India April 1979 with IInd Class.

Service & Distribution Management - SAP with Gmasco/Al Futtaim period.

AREAS OF TECHNICAL EXPERTISE:

# Marketing Intelligence, Strategy and Budget Plan

# Market & Competitive Overview and Business Plan

# Research and Analysis, Advertising & Brand Management

# Advertising Strategy, Communication Plan, Campaign Planning

# Creative & Promotional Strategy, Over all Media, Digital & Social Media

# Media Planning & Buying, Print & Production, Websites, Product Launch

# Outdoor, Events, Exhibition, Activation, Merchandising

# Promotion, Trade Shows, Direct Marketing

# PR & Conference, Audio Video Films etc

# Manage/Organize business activities and Generate new business

# Develop and implement effective marketing strategies and programs

# Co-ordination of business operations within and with Outside parties

# Manage and monitor operational costs, engage with vendors

# Identifying business opportunities and monitoring financial activities

# Drive sales and improve revenue, maintain relationships with clients

# Enhance the Organization’s image and meet overall growth objectives, KPIs

HIGHLIGHTS:

Handled a marketing spend of more than AED 75 million on behalf of various brands and businesses under the aegis of Al Futtaim Group.

Contributed to, added value to various marketing, brand management and advertising plan for

Marigold clients / advertisers / brands / services

Brands Plan implementation, Operations, Pre/Post Buying Analysis and Much More

LANGUAGES: English, Hindi, Gujarati and Marathi.

Back to Dubai after 6 months

RFI Hygiene Dubai as Marketing Manager - November 2024 to April 2025

RFI manufactures and distributes Sanitary Pads/Napkins, Wipes, Tissues and many other products related to hygiene for all the age group, right from children to adults. Manufacturing in China and trying to distribute/develop market here in Dubai/UAE is not economical without deep pockets, against giants like Carefree, Always, Kotex etc brands hence I left RFI. When we meet I will show you fantastic communication campaign I created for RFI.

May 2024 to October 2024: Framex/Everluxe an Event/Exhibition Agency in Dubai for overall Development and Management. I developed Brands like EDF (France- for WFES & WETEX)

IFFCO (Gulfood Mfgrs), FluidTech (ADIPEC) and couple of other brands and services.

From May 2023 to April 2024: I have handled assignment of Al Shamasi Holding, EATON, GBM, UAS Aviation, Skyplan Aviation, Empire Aviation and a Media House.

BLUAMOEBA: 360 Marketing & Advertising Agency Dubai as Account Director

From May 2022 to April 2023.

BLUAMOEBA: I have developed new businesses (like Marketing Plan, Advertising Plan, ATL/BTL, Digital/Social Media, Events PR etc) of, Brand’s/Client’s like, EMAAR (Digital/Social Media) Al Ghurair Exchange (Digital/Social Media), Dhamani Jewels (Digital/Social Media), Al Ghurair Foods (Gulfood), EATON (ME Energy), Al Maya Group (Gulfood), Jaleel Holding/FMCG (Gulfood/Event/Activation), Oasis Mall (Event/Activation), MESE Cables (ME Energy), Link Vision (GITEX), Empire Aviation (MEBAA), Sobha Realty (Event), Skyplan Aviation (MEBAA), UAS Aviation (MEBAA), Huawei, Xiaomi, Thomsun Music, Sony Music and many more.

Marketing Assignments with Al Wafaa (Digital/Advertising) and Out of the Box (Events/Exhibitions)

Xess Advertising and Evolution (Events/Exhibitions) From/within March 2019 to April 2022.

During the year’s March 2019 to April 2022 Clients I have developed are Dubai Investment Properties (Sunset Mall, Palm Strip Mall) Jawhara Jewellery, Emirates International Schools and couple of other schools, Princess Yachts, Emaar Internationals, Intelligent Foods, Vaultex, West Zone Supermarkets, MERAAS, Nabeel Perfumes, AKI Investment, Splendid Tours and many more.

Meridian Digital & AdMonks Advertising -Dubai- General Manager Commercial

From August 2018 to February 2019-

Overall responsibility of business of Marketing, Brands, Advertising and Digital Management of various Clients like Britannia, Jumbo, Nikai, Amina Hospital, Zulekha Hospital, Belhoul Hospital and couple of others.

Here at Meridien/AdMonks Client’s like Britannia, Jumbo, Nikai and many more businesses I won for the Organization but I couldn’t do much because of lack of support system. Hence I left it.

Marketing Assignments & Consultancy - From September 2016 to July 2018

On assignment basis dealt with various brands and services including retail and FMCG clients - marketing, brands, advertising, promoting various brands and services within UAE and across GCC region. Also I have handled couple of Clients on assignment basis like Hytera, NMC, ABCOM, SAFECO, AMG, Global Gases, Al Mazroui, Neusoft, Dutco for various Marketing and Trade Marketing related activities.

TOTAL Advertising Dubai – From August 2015 to August 2016 –

As Account Manager here I have handled Marketing, Brands, Advertising, Events and Marketing and Promotions of various brands and services within UAE and across GCC region. Here I have handled Britannia, Best Foods, Unikai, Mars, MAM Foods, Kelloggs, Pure Gold, Axiom and Towell Mattress and Furniture.

MARIGOLD Business Marketing & Advertising Consultant – Dubai

Marketing Manager - From January 2008 June 2015 –

As Marketing Manager here I have handled Marketing, Brands, Advertising, Media, Events, Business Management and marketing related activities of various Brands and Services. Brands/Services within category, as under;

Electronics / IT / Home Appliances: JVC Electronics, Bompani Italy and Binatone UK.

Retail: Westar Watches, Finja Jewels, Herman Food Products, Bite Rite Chocolates, Alokozay

BRANDS Readymade Garments, Cool n Cool Hand Sanitizer/Wipes and Emami.

Corporate / Finance / Insurance: Sangani & Co CA, Doha Bank & ICICI

GMASCO – Part of Al Futtaim Group – Dubai - From November 1996 to October 2007 –

(In-house 360 Marketing/Advertising Agency)

As Manager (Client Services & Media) I have handled Marketing, Brands, Advertising, Media and Communication plans for various brands and services for more than ten years for categories like retail, automobile, electronics, real estate, hospitality, finance etc. As under;

Automobile: Toyota, Honda, Chrysler, Lexus Cars and Stomil Tires, TBA Batteries, Automall, Hertz

Electronics/IT/Telecom/Home Appliances: Panasonic, Toshiba, Sanyo, Plug-Ins & Aftron.

Watches: Raymond Weil, Seiko, Kolber, Westar, Jewellery and Pearls.

Corporate / Finance / Insurance: Arab Orient Insurance

Retail: IKEA, ACE Hardware, Toys R Us, Marks & Spencer and Al Futtaim Travel

Real Estate: Al Futtaim Real Estate and Dubai Festival City – Promotion of areas of DFC like hotels, cinema, leisure, retail areas/activities and residential and commercial towers

Jitendra Parmar

Dubai – U A E

Call: 055-*******

e: *******@*****.***

Permanent Residence at Mumbai India.

Note: Kindly note with couple of Organizations I have worked with clear, mutual understanding of six months (more or less) period on assignment basis.

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