Public Relations Specialist with Media Relations Expertise

Nandini Sharma

Date of birth: **/**/****

Email address: ***************@*****.***

Phone number: +91-911*******

WORK EXPERIENCE

AVIAN WE October 2024 – June 2025 New Delhi

Role: Account Executive

Worked on the consumer PR mandate for Amazon India across key verticals including Amazon Fashion & Beauty, Amazon Bazaar, and Amazon Central/Topical events; additionally contributed to the Blenders Pride Fashion Tour campaign. Worked on Amazon India’s award-winning ‘Box to Bed’ campaign (Bronze, Cannes Lions) – led the press release drafting and end-to-end media outreach to drive earned visibility across key publications

• Drafted and edited press releases, pitch notes, fact sheets, profiles, newsletters, and other PR materials tailored to client goals

• Conducted media research and built strong relationships with key journalists to secure quality coverage

• Prepared monthly and biweekly PR reports, activity reports, and comprehensive coverage dossiers to track progress and demonstrate ROI

• Tracked daily media coverage, analysed performance, and shared actionable insights with clients

• Managed end-to-end client communications, including onboarding, campaign updates, and new business pitch presentations

• Independently led influencer outreach and collaboration efforts, from shortlisting and briefing to execution and reporting

• Contributed to campaign planning and strategic communication development for diverse mandates

• Supported and executed high-visibility brand and media events, ensuring smooth coordination and press visibility IJCP GROUP TALKING POINT COMMUNICATIONS September 2023- October 2024 New Delhi Role: Junior Account Executive

Handled multiple clients like Vymo, Chargeup, Screenwriter’s Association of India, Elda Health, Enabling Leadership, bigbasket

• Writing, editing and distributing pitch notes, news releases, backgrounders, fact sheets, profiles, newsletters, and other communications materials

• Conducting media research to establish and maintain media and influencer relations on behalf of clients

• Brainstorming to come up with the right storylines and pitches

• Drafting monthly plans and activity reports

• Handling routine media inquires

• Preparing press kits and other materials

• Media monitoring and reporting

• End-to-end client servicing, new business pitches

• Regular media engagement & event planning

• Campaign planning & strategic development

• Social Media Ideation & Management

PROJECT WORK

CAMPAIGN PLAN DAINIK JAGRAN May 2023- July 2023 New Delhi

• Conceptualized a 360-degree communication plan for Dainik Jagran, to promote reading habits among youth for a project in IIMC

• Performed various duties, ranging from research, planning and strategy, ideating creatives and media planning DESIGNER THE BATON (Magazine), ADPR, IIMC April 2023 – June 2023 New Delhi

• Designed the annual magazine layout using InDesign.

• Published an article on “Luxury Fashion Brands and the Utthan Pack – A Critical Analysis” NEWSLETTER IIMC May 2023 – June 2023 New Delhi

• Researched on various campaigns and compiled information into articles for the newsletter

• Designed the layout using InDesign

MEDIA PLAN IIMC April 2023 New Delhi

• Developed a comprehensive media plan for the launch of mother dairy ice-cream in Bengaluru MARKETING PLAN IIMC March 2023 New Delhi

• Developed a marketing strategy for re-launch of Paper Boat Sattu Drink

• Conducted research, developed PR strategy for the same ROLES AND RESPONSIBILITY

INTERN NETWORK 18 May 2023 New Delhi

• Assisted in the live reporting of the Karnataka Assembly Elections 2023. Diligently updated the CMS according to constituency-wise election results and provided hourly updates. VOLUNTEER UNDP PROJECT – CHILDREN TODAY LEADERS TOMORROW March 2023 New Delhi

• Helped organized multiple workshops, created content and handled social media for UNDP project, under Millenium Fellowship - Children Today Leaders Tomorrow.

INTERN JAIPURIA INSTITUTE OF MANAGEMENT August 2021 – February 2022 Jaipur

• Helped organize the 9th International Conference - Jaipuria Institute of Management, Jaipur in the series of Youth 2025 on “Envisioning India Future Growth, Innovation, Sustainability, Happiness & Wellbeing”

• Worked as a coordinator in Marketing and Outreach. Contacted authors for coordination of research manuscripts.

• Increased reach of the conference through social media; involved in content writing and overall event management INTERN - SOCIAL AND HEALTH INSTITUTE FOR VOLUNTARY ACTION Sept 2020 – Oct 2020 Jaipur

• Worked primarily as a content writer. Handled social media alongside. Other duties included report writing, managing communication activity and other administrative work VOLUNTEER - AIESEC February 2020 – October 2020 Jaipur

• Team member in the Outgoing Global Volunteer Department.

• Communicated and guided potential candidates. Assisted in marketing and handled social media content VOLUNTEER – KITABAY AND KOFFEE EVENT December 2019 Jaipur

• Volunteered at the book fair; managed and organized the attendees and the event VOLUNTEER – MEDIA FEST, VIVIDHA, ICG COLLEGE September 2019 Jaipur

• Member of core organizing committee for the fest. Wrote and designed promotion materials and assisted in organizing various competition held under the fest. EDUCATION AND TRAINING

PG DIPLOMA - PUBLIC RELATIONS AND ADVERTISING 2022- 2023 Indian Institute of Mass Communication, New Delhi 78.5% BACHELOR OF JOURNALISM & MASS COMMUNICATION 2018 – 2021 IIS (Deemed to be University), Jaipur, India 8.97 CGPA DIGITAL SKILLS

Microsoft Office, Adobe InDesign, Adobe Photoshop (Beginner), Video Editing, Canva, Social Media Handling

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