Emerging Marketing Analyst with Digital Focus

Erica Person

***** **** ***** ** *. Jacksonville, FL 32226 762-***-**** *************@*****.***

Profile

Results-driven marketing graduate with a strong academic background and a passion for leveraging strategic marketing techniques to drive business growth. Skilled in market research, campaign development, and digital marketing strategies. Demonstrated ability to analyze consumer behavior, identify market trends, and develop innovative marketing solutions. Exceptional communication and interpersonal skills, enabling effective collaboration with cross-functional teams and clients. Committed to staying abreast of industry advancements to deliver cutting-edge marketing strategies. Seeking an opportunity to contribute to a dynamic marketing team and apply my knowledge and skills to achieve measurable results.

Core Qualifications

Market research involves gathering and evaluating data to understand demographics, customer behavior, and market trends. Surveys, focus groups, and competition analyses can inform marketing strategy.

Collaborate with the marketing team to develop marketing campaigns, including the creation of content, the design of promotional materials, and coordination with vendors or agencies.

Help manage social media platforms, including posting, scheduling, engaging with followers, monitoring metrics, and optimizing for brand awareness and engagement.

Create engaging and relevant material for blogs, websites, email newsletters, and social media to attract and engage the target audience.

Assist in the implementation of digital marketing strategies, including search engine optimization (SEO), pay-per-click (PPC), email marketing, and social media advertising campaigns.

Monitoring and reporting: Analyze marketing campaign KPIs including website traffic, conversion rates, and engagement. Report and present findings and improvements.

Collaborating with cross-functional teams: Work with sales, product development, and creative teams to ensure marketing initiatives meet company goals.

Keeping up with industry trends: Research the latest marketing trends, tools, and technology to offer novel methods and keep ahead of the competition.

Skills

Marketing Strategy

Market Research

Digital Marketing

Social Media Management

Content Creation

Branding

Campaign Development

Analytics and Reporting

SEO (Search Engine Optimization)

PPC (Pay-Per-Click)

Email Marketing

Market Trends Analysis

Consumer Behavior

Marketing Communications

Brand Management

Marketing Campaigns

Competitive Analysis

Target Audience Segmentation

ROI (Return on Investment)

Project Management

CRM (Customer Relationship Management)

Marketing Automation

Market Positioning

Creative Problem Solving

Professional Experience

DRIVER Sept 2022 – May 2023

AMAZON

Thrive in a fast-paced, ever-changing environment. Demonstrate flexibility by adjusting to new processes, technologies, and customer demands while maintaining a positive attitude.

Loading and unloading packages from delivery vehicles according to company guidelines

Communicate with dispatchers about deliveries before leaving the warehouse

Monitor and report on key performance indicators (KPIs) to assess individual and team performance. Use this data to set goals, identify areas for improvement, and celebrate achievements.

Communicating with customers about delivery status updates using phone, text, email, or other methods

Keeping track of deliveries made and reporting problems to management

CUSTOMER SERVICE Aug 2020 – Sept 2022

WALMART

Providing timely and accurate responses to customer questions, concerns, and complaints through various communication channels such as email, live chat, or social media.

Helping customers navigate the Walmart website or mobile app to place orders, track shipments, process returns, or resolve any issues related to their online purchases.

Investigating and resolving customer problems, including product inquiries, delivery delays, billing discrepancies, and payment issues. Collaborating with internal teams or vendors to ensure satisfactory resolutions.

Offering detailed information about Walmart products, including specifications, availability, pricing, and promotions. Assisting customers in making informed purchase decisions.

CUSTOMER SERVICE May 2020 – Nov 2020

TOTAL SYSTEMS

Answering phone calls, emails, or chat messages from customers and providing them with accurate and helpful information regarding their accounts, transactions, or other related queries.

Assisting customers in resolving problems they encounter with TSYS's products or services. This could involve investigating issues, identifying solutions, and guiding customers through troubleshooting steps.

Managing customer accounts, including updating customer information, processing transactions, and addressing account-specific requests or issues such as billing inquiries or payment disputes.

Offering guidance and instructions on how to use TSYS's products or services effectively.

Processed MDE for TD Bank customer

Helped customers with online banking needs and problems.

ADMISSION COUNSELOR Feb 2024 –

Keiser University

Guided prospective High school students/prospective students and their families through the admissions process, providing detailed information on school programs, requirements, and application procedures.

Assisted in the development and implementation of marketing strategies to increase student engagement and enrollment.

Creating a trusting, caring, and respectful relationship with prospective students to get them to be open about their skills, motivations, educational backgrounds, and help guide them to career professions that will interest them and will have a passion for.

Providing creativity, high level of interpersonal communication skills, and strong computer and telephone skills.

Education

Savannah State University

Bachelor of Business Administration

Major in Business Marketing with a Minor in Accounting

References

Available upon request

Contact this candidate