General Manager CPG

Matthew Edwards

**** ** **** **** * Cape Coral,

FL • 239-***-**** • *******@*****.*** • www.linkedin.com/in/matt-edwards-41042586 High-Impact GM Leading People, Profit, and Transformation Strategic and performance-driven General Manager and Sales & Operations Leader with 27+ years of progressive success at PepsiCo. Expert in leading large-scale P&L operations, driving multimillion-dollar revenue growth, and developing high-performing teams across sales, distribution, and warehouse environments. Recognized for transforming underperforming markets, executing complex operational integrations, and consistently exceeding volume, revenue, and cost targets. Known for building strong customer relationships, elevating talent, and creating a culture of accountability, engagement, and operational excellence. Core Leadership Competencies

P&L Ownership & Financial Execution Sales Growth & Market Expansion Talent Development & Leadership Coaching Operational Transformation & Change Management Forecasting, Cost Control & Productivity Customer Relationships & Strategic Partnerships Multi-Site Leadership & Cross-Functional Alignment Culture Building, Engagement & Team Performance

Technical Skills

Payroll & Benefits Systems

Analytical Aptitude & Financial Reporting

Software & Technology Proficiency

Professional Experience

PepsiCo, Ft. Myers, FL

General Manager, March 2016 - Present

● Led a $148M business unit delivering 10.5MM+ annual case volume with full accountability for sales, distribution, warehouse operations, and all P&L Management performance metrics.

● Direct team management of 200+ employees, including frontline teams and people leaders.

● Analyzed operational data and implemented strategic initiatives to enhance business performance.

● Led the full facility transformation, successfully merging the legacy Naples and Ft. Myers operations into a single, modernized building.

● Achieved Best of the Best Club four consecutive years, which measures performance in trade execution, sales, and cost metrics.

● Achieved Pepsi Pro Elite honors in 2023 and 2024, by overdelivering against sales and delivery targets.

● Coached and developed numerous leaders who advanced into higher-level roles - 10 promotions in 4 years.

● Achieved Chairman's Award Winner (2018) and UGM of the Year for the West Florida Market (2019). General Manager, March 2009 - March 2016

● Lead a 2MM-case annual volume business unit with responsibility for sales, distribution, warehouse operations, and cost performance. Led a team of 30 employees.

● Achieved Best of the Best Club all seven years with above average performances in sales, trade execution, costs and waste.

● Finished Top 3 in Best of the Southeast for three consecutive years, including #1 in 2015.

● Awarded the Market Engagement Award (2015) for exceptional team leadership and culture impact.

Sales District Leader, January 2002 - December 2009

● Led sales execution across small and large format channels, driving territory growth and customer satisfaction.

● Managed multiple districts across three Florida markets.

● Strengthened customer relationships and improved execution standards.

● Delivered consistent growth through disciplined planning and frontline coaching. Conventional Sales Driver / Large Format Merchandiser, January 1998 - December 2002

● Built strong retailer partnerships and delivered high-volume sales through exceptional service and execution.

● Responsible for sales and merchandising for all customers on the assigned route. U.S. ARMY, Panama City, Panama

Finance Specialist October 1985 - December 1988

● Managed payroll, benefits, and accounting operations with accuracy and confidentiality. Developed early expertise in financial systems and reporting.

Education:

● Wayne Memorial High School, Wayne MI, 1982-1985

Leadership & Community Engagement

Equal ERG, Florida

● Advocating for the LGBTQ+ community throughout the Southeast region via PepsiCo. Valor ERG, Southeast Region

● Advocating through PepsiCo for our military veterans to assist in overcoming their challenges. Rolling Thunder of SWFL, Ft. Myers Fl.

● Supported underprivileged children and families by raising money and awareness through club activities. Moose Lodge 2199, Cape Coral Fl.

● Helped struggling families within the community via fund raising events and donations

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