SaaS Growth and Digital Marketing Leader

KIM COLLINS

SaaS Sales and Digital Marketing Strategist

Organic Growth, SEO, and Long Term Digital Visibility

Email: **.*******@*****.***

Phone: 813-***-****

PROFESSIONAL SUMMARY

Consultative SaaS sales and digital marketing professional with 20+ years of experience helping service based businesses build sustainable online visibility, trust, and inbound opportunity. Specializes in organic digital growth strategies including SEO, content visibility, platform consistency, and performance analytics. Known for translating marketing data into practical business decisions, retaining clients long term, and driving revenue without reliance on excessive ad spend.

CORE EXPERTISE

Organic Social Media Strategy

SEO and Digital Visibility

Consultative SaaS Sales

Client Retention and Expansion

Google Analytics and Performance Insights

Content Footprint and Brand Authority

CRM and Sales Process Optimization

PROFESSIONAL EXPERIENCE

SILLOET (Live Marketing)

Director of Sales September 2020 to Present

Lead consultative sales of SaaS marketing solutions focused on long term digital visibility for service based businesses, including financial services professionals.

Help clients build broad and consistent digital footprints across search engines, content platforms, and organic social channels.

Retain multiple clients for more than four years by setting realistic expectations and emphasizing sustainable growth.

First salesperson in company history to consistently retain clients beyond one year.

Exceeded $1M in gross annual revenue annually since 2022.

Conduct monthly strategy calls reviewing Google Analytics, organic traffic trends, content performance, and audience engagement.

Guide clients on when social media supports credibility and discoverability versus when paid ads are not cost effective.

Create and implement the company’s sales training framework focused on consultative positioning.

Serve as top producing salesperson since January 2022.

Leading Response

Sales Account Executive January 2020 to March 2020

Sold digital marketing solutions through outbound prospecting and consultative sales.

Built relationships with firm owners and senior leadership.

First salesperson in training cohort to close a deal.

Role eliminated due to COVID related business disruption.

FusionZONE Automotive

National Performance Manager 2016 to 2017

Managed national accounts focused on organic digital performance and conversion optimization.

Led monthly performance reviews using Google Analytics and behavioral data.

Advised clients on SEO, content structure, and site engagement improvements.

Retained and expanded accounts through data driven strategy discussions.

FusionZONE Automotive

Regional and National Account Executive, Independent Contractor 2015 to 2016

Sold SaaS website and digital presence solutions.

Consulted on SEO readiness, site architecture, and evolving consumer behavior.

Maintained long term client relationships through continuous optimization.

Dynamic Media Group / Speakeasy

Account Executive Tampa, FL 2012 to 2014

Sold digital marketing and visibility solutions through outbound consultative sales.

Identified gaps in client digital presence and operational messaging.

Increased account value through long term service and education.

Supported accounts throughout the full client lifecycle.

TECHNOLOGY AND TOOLS

Google Analytics Certified, Salesforce, HubSpot, Go High Level, Microsoft Office, Trello, CRM Strategy, SEO Fundamentals, Organic Social Media, Digital Performance Reporting

EDUCATION

Hillsborough Community College 2001 to 2004

Professional education through real world sales leadership, consultative psychology, and applied digital strategy

Contact this candidate