B2B SaaS Content Writer & Strategist

VIJAYATA VASNANI

(Freelance Content Writer and Strategist)

Phone: 941-***-****, 941-***-****

E-mail: ************@*****.***

Professional Summary

I help businesses find their voice and make sure it's heard loud and clear. With a flair for storytelling and a sharp focus on strategy, I create content that connects, engages, and converts. More than my words, it's my expertise that helps turn casual readers into loyal customers. Academic Background

Qualification Passing

Year

Institution Marks in CGPA

M. Com

(Master of

Commerce) in

Economics

and

Financial

Management

2022-2024 S.S.G. Pareek P.G. College,

(Rajasthan University), Jaipur

5.4

M. Com (Master

of Commerce)

in

Business

Administration

2020-2022 S.S.G. Pareek P.G. College,

(Rajasthan University), Jaipur

6.9

B. Com (Bachelor

of Commerce)

2017-2020 Biyani Girls College,

(Rajasthan University), Jaipur

6.8

12th (Higher

Secondary

School

Certificate)

2017 Tagore Public School (CBSE),

Jaipur

7.4

10th

(Secondary

School

Certificate)

2015 Tagore Public School (CBSE),

Jaipur

8.6

Work Experience

Akrati Jewels Inc (2025-Present) (Freelance Content Writer) At Akrati Jewels Inc., I created compelling content showcasing the beauty and value of semi precious gemstones. My work spanned product descriptions, educational blogs, technical content, and guest posts. I leveraged my storytelling skills with marketing and SEO knowledge to engage global buyers, mainly the US audience.

Pulse AI Pro – Digital Inspection Software (2022 - 2024) (Freelance Content Writer) At Pulse AI Pro, I worked directly with the founder to create informational content aimed at educating B2B users about the software application. I conducted in-depth, customer-focused research on the product and produced webpage content, to-do guides, and user-experience writing. This close collaboration and hands-on involvement enhanced my expertise in product led research, marketing, and corporate video production.

SaaS and Fintech Content Writer (2021-Present) (Freelance Content Writer) In 2021, I finally niched down to SaaS and fintech as my primary niches. Till date, I have worked with India’s first woman-led drone inspection brand, e-learning platform, photoshoot software, digital inspection software, NBFCs, stock market trading platforms, and many other leading companies as a ghostwriter. I leveraged my storytelling skills with analytical & research prowess to create content that reduces CAC for businesses and drives more conversions.

Pirona (2021-2022) (Content Specialist)

With a passion for fashion and a keen eye for detail, I contributed to shaping Pirona's digital presence. My role focused on crafting compelling website copy, product descriptions, social media captions, and campaigns that celebrated the essence of ethnic craftsmanship.

Bannisa Paridhan (2020-2022) (Creative Head)

I helped in shaping the brand’s voice across platforms, crafting engaging captions for social media posts and Instagram stories, developing compelling website content, blogs, and product descriptions that reflected the label’s aesthetic. I also played an active role in photoshoots, offering creative direction and insights to bring each collection’s vision to life.

All About Happiness (ABH) Volunteer (2020-2022) (Content and Graphics Specialist) I was primarily a content writer at ABH, an NGO dedicated to improving the lives of needy humans and animals. Gradually, I became a part of the graphics team. My responsibilities included creating simple yet impactful content for website blogs and social media posts for ABH campaigns. I also designed posters, reels, Instagram posts, and videos to showcase the organization’s noble activities and events.

Freelance Writer/Fractional Consultant (2019-Present) (Content Writer and Strategy Consultant)

I created and strategized content for various niches in the segment. My role involved assessing clients' requirements and delivering plagiarism-free, engaging content. I adopted a versatile approach to ensure customized strategies and content for each client. During my tenure, I curated content for industries such as finance, banking, insurance, securities, technology, automobile, RPA

(Robotics Process Automation), beauty, lifestyle, interior décor, AI, healthcare, furniture, and many more.

Technical Skills

WordPress Blogging

Digital Marketing

Social Media Management

Video/Reels Making

MS Office Suite

Copywriting

Yoast SEO, AEO, and LLMs

Other Skills

Effective communication skills

Good leadership qualities

Ability to work under pressure and time-bounded tasks

Smooth adaptability to work

Strong creative acumen

Personal branding & PR collaterals

Project branding and marketing

Extra-Curricular Activities

Organized a “Mask Distribution Drive” in collaboration with ABH at a Government School in Jaipur.

Volunteered in Road Safety Campaign organized by Muskaan NGO, Jaipur..

Participated and promoted ABH’s campaigns on “Animal Feeding.”

Won ABH’s “Pet-mories” contest based on maximum views on the reels.

Become coordinator for an ABH annual event “ABH Memories.”

Contributed to ABH’s fundraiser event “Talent Hunt” as a part of the PR team.

Participated in Business Plan Competition held at St. Xaviers’ Annual Event “Envision.” Hobbies

Novel reading

Blog writing

Playing badminton

Watching non-fiction films

Making notes from podcasts

Writing on general life topics

Personal Profile

Date of birth : 4

th

December, 1998

Nationality : Indian

Linguistic Abilities : English, Hindi, and Sindhi

Marital Status : Single

Current Location : Jaipur (Rajasthan), India (Open to work anywhere across the country)

LinkedIn : https://www.linkedin.com/in/vijayatavasnani/

WordPress Blog : https://thepethelpfoundation.wordpress.com/

Contact this candidate