Business Development, Customer Service, Sales, Hospitality, Marketing

Greg Wenzel

Houston, TX ***** 512-***-**** **********@*****.*** linkedin.com/in/gregwenzel github.com/pythonwag Professional Summary

Results-oriented marketing and business development leader with over 25 years of experience in driving growth through innovative strategies in SEO, data management, and digital transformation. Expert in optimizing customer engagement through email marketing and CRM systems, with a proven track record of leading cross-functional teams to exceed revenue targets. Passionate about integrating traditional marketing with cutting-edge technologies to deliver impactful business results.

Key Skills

• Strategic Leadership in Marketing

• Data-Driven Decision Making

• AI Generated Content Evaluation and Task Assessment for Training and Optimizing AI Models.

• Customer Relationship Management Optimization

• Sales and Business Development of SaaS, SEO, Advertising, Technology & Online Marketing Services

• Digital Marketing (Automation, Communication, Content Creation, Email, Affiliate and SEO

• Data Management, Lead Generation & Predictive Analytics

• Technical Project Management & Fiber Optic Infrastructure Installation

• Hospitality Management & Culinary Operations

• Professional Photography (Portraits, Events, School Photography)

• Instructional Program Development

• AI and Machine Learning Integration

• Cross-Platform Software Proficiency (Mac, Windows, iOS, Android)

• Adobe Creative Suite, Python (Anaconda), cPanel, Plesk, G-Suite

• Generative AI Tools (GPT platforms)

• AI Model Development

• Prompt Engineering & Content Augmentation

• Local SEO Optimization

Professional Experience

Marketing Project Manager, Photographer, Business Owner Bison Media Group / Mavericks Online, Houston, TX June 1997 – Present

• Led strategic email marketing initiatives that scaled our audience from 10,000 to 1.4 million daily messages, enhancing engagement significantly.

• Ground up creation of online marketing & data distribution company managing 1.5 million daily records.

• Business development & sales of SaaS, data management, email marketing, SEO & real estate services.

• Training, management, development and reviews of global email marketing contractors.

• Outreach and recruitment of data partners and long-term management of principals.

• Engaged relationships with affiliate marketing partners, online managers, data brokers and technologists.

• Research, development and implementation of technology platforms and application programs.

• Responsible for trade show and professional seminar attendance and new business development.

• Led A/B testing initiatives, increasing engagement metrics (open & click-through rates) by double digits.

• Managed fiber optic network & tech installation at Houston Technology Center – Business Incubator.

• Hired, trained & managed technology & contracting consultants maximizing output & efficiency.

• Evaluated, Trained and Tasking of Generative AI Models for Optimization Instructor, Digital Marketing Boot Camp

Rice University / Trilogy Education Services / 2U.com Remote June 2020 – Present

• Delivered instruction on SEO, content marketing, and analytics to adult learners.

• Guided students through conversion optimization strategies and web presence enhancement projects.

• Fostered a dynamic remote learning environment, achieving high student satisfaction ratings. Chef, Restaurant Manager, Culinary Professional

Various Organizations 1979 – Present

• Managed restaurant operations, staff training, and customer service for multiple hospitality venues.

• Opened and operated new restaurant locations, contributing to staff hiring, training, and launch logistics

• Developed & presented healthy cooking demos for community education programs - University of Houston.

• Worked in fine dining establishments including Yellowstone Lake Hotel, Brennan’s of Houston, and Felix 55.

• Performed culinary ‘Stage’ under Chef Michael Kramer, enhancing fine dining expertise. Director of Digital Media & Marketing

Globeo.com / CorporateLodging.com LLC / OilFieldLodging.com LLC, Austin, TX Aug 2014 – Oct 2017

• Directed projects for digital infrastructure installations to support media initiatives

• Managed digital content, SEO, website assets, and social media partnerships across multiple brands.

• Enhanced CRM systems using Zoho, HubSpot and Salesforce, improving client retention by 30%

• Implemented marketing automation platforms, optimizing customer acquisition and retention.

• Conducted campaign testing to improve conversion metrics and lead generation outcomes.

• Led AI initiatives to refine marketing communications and enhance effectiveness.

• Developed and executed SEO strategies to elevate local rankings and increase website traffic. Instructor, Department of Health and Human Performance University of Houston, Houston, TX June 2003 – May 2006

• Designed and delivered curricula for over 40 students per semester in health-related courses.

• Enhanced student engagement and academic performance through innovative teaching methodologies.

• Led multiple sections with positive evaluations and reassignments based on student outcomes. Education & Certifications

• Executive MBA – Quantic School of Business and Technology (Expected May 2026)

• Post Graduate Certificate Artificial Intelligence & Machine Learning – University of Texas (2023)

• Specialization, Generative AI Fundamentals – IBM (2024)

• Specialization, Positive Psychology – University of Pennsylvania (Expected December 2025)

• Licensed Texas Real Estate Agent (1996–2021)

• Search Engine Optimization Specialist - Coastal Carolina University (1997)

• BBA, Marketing – Stephen F. Austin State University (1987) Notable Accomplishments

• Increased marketing contract value by 1500% through data-driven strategy implementation.

• Spearheaded fiber optic network installation for Houston’s first technology incubator.

• Founding partner in a data management company generating $400K in monthly revenue.

• Licensed Texas Life, Health Insurance and Annuity Sales Agent.

• Trained and coached leadership cohorts with a 100% program completion rate.

• Five successful restaurant openings as a manager, trainer and cook.

• University instructor, personal development coach, trainer and public speaker.

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