Senior Graphic Designer - Digital & Print Expertise in Data

SHANA MUELLER

Senior Graphic Designer

Digital • Print • Social • Presentations

CAREER OBJECTIVE

Creative leader and Senior Art Director with a career spanning enterprise brands, agencies, and consulting, specializing in transforming ideas into visually compelling, results driven experiences. Adept at guiding integrated campaigns from concept through execution, blending storytelling, UX principles, and brand stewardship across digital, social, print, and experiential platforms. Trusted collaborator and mentor known for elevating creative quality, adapting to evolving trends, and delivering work that resonates with audiences and supports business goals. EXPERIENCE

Senior Design Consultant

Commerce Township, MI June 2021 - Present

• Designed and executed social media campaigns, digital program guides, email blasts, and newsletters, contributing to 20–35% increases in engagement rates across multiple platforms.

• Developed storytelling driven environmental signage and branding for MINI (BMW) dealerships, improving showroom brand consistency and customer experience across 42 coast to coast dealerships.

• Produced owner manuals, handbooks, and quick start guides for Stellantis Automotive, supporting global vehicle launches and improving usability/clarity for end users.

• Designed and rebranded responsive B2B and B2C social media banners for a national logistics provider (Wesco), increasing visual consistency and campaign performance by 25%. Collaborated cross functionally using Wrike and Agile workflows, managing multiple concurrent projects and reducing turnaround time by 15–20%.

• Created digital banner advertising and campaign assets for healthcare and pharmaceutical client (MatchRX), collaborating in Figma to ensure UX alignment and rapid iteration.

• Designed digital playbooks and executive level presentation decks for Ford Motor Company, supporting internal adoption and external partner alignment.

• Curated and designed email marketing campaigns using Constant Contact for publishing clients, contributing to improved open and click through rates (10–18%). Senior Graphic Designer

SME (Society Of Manufacturing Engineers) Southfield, MI July 2015 – Nov. 2020 Lead designer for premier industry trade shows while simultaneously meeting deadline deliverables for other events; responsible for executing 100+ job requests for subsets within SME and bottom-line contributions to three-quarters of a million dollars in profits. Driven to build 380 digital banners monthly for social media and increasing click rate.

• Lead Designer for industry-leading Rapid+TCT 3D Manufacturing Trade Show, crafting event materials, landing pages, 3D UV-printed brochures, and digital banners.

• Developed 380+ digital banners per month, increasing social media engagement and conversion rates.

• Designed corporate communications, including holiday banners, brochures, and executive presentations and Industry White Paper.

• Branded and designed Smart Manufacturing Magazine covers and feature stories in collaboration with editorial teams.

• Led the SME Gala Events branding, working with executives to craft themed presentations and signage.

CONTACT

Phone 248-***-****

Email ***********@*****.***

Portfolio

shoshanacom.myportfolio.com/

TECHNICAL

Adobe Creative Suite

Advanced Proficiency

Photoshop, Illustrator, InDesign

Premiere Pro and After Effects

PowerPoint

Proficient

Figma & Wrike

AI Driven Art

Co-Pilot and ChatGPT Prompts

SKILLS

Focus Areas:

• Excom Presentation Decks

• 360 Campaigns

• Social Media Campaigns

• Digital Banners - Responsive

• Large Scale Trade Shows

• Layout and Design

• Brand Guideline

• Brochures & Flyers & Sell Sheets

• Typography & Hierarchy

• Brochures & Reports

• Print Production Savvy

• Vendor Relations

TRADE SHOW 360

• Pull Up Banners

• Large Format Signage

• Booth Signage

• Blue Print Knowledge

Commerce Township, Michigan

TRAINING & DEVELOPMENT

11.2020

Completed 20+ professional

courses on Lynda.com and

KelbyOne.com in:

• Brand Strategy &

Digital Marketing

• Adobe Creative Suite

(Illustrator, Photoshop,

InDesign, After Effects)

• Logo Design Trends &

Typography

• PowerPoint & Presentation

EDUCATION

Bachelor of Fine Arts (BFA)

Central Michigan University,

Mt. Pleasant, MI

Major: Graphic Design

Minor: Communication Design,

Photography and

Art History

Phone 248-***-**** Email ***********@*****.*** Portfolio shoshanacom.myportfolio.com/

Multi-Media Designer

AIMIA (now One10 Marketing), Troy, MI October 2014 – June 2015

• Designed a Buick iPad app for dealership sales teams, enhancing customer engagement and driving sales.

• Created large-scale pull-up banners and interactive playbooks for General Motors awareness programs.

• Developed marketing campaign materials for GM’s national trade shows /corporate events. Graphic Designer

Blue Cross Blue Shield of Michigan, Detroit, MI March 2013 – October 2014

• Designed brochures, booklets, logos, and corporate communication materials aligned with strict brand and compliance standards, supporting communications for 1M+ members statewide.

• Maintained 100% adherence to corporate brand guidelines, ensuring consistency across internal and external touchpoints.

• Provided corporate photography services, capturing executive headshots and event documentation used across digital, print, and internal platforms. Freelance Graphic Design Consultant

Commerce Township, MI June 2011 – March 2013

• Delivered custom branding, logo design, brochures, and digital marketing assets for 20+ small business and corporate clients across diverse industries.

• Developed end to end branding strategies, from concept development through final execution, helping clients improve brand recognition and market positioning.

• Managed all aspects of freelance engagements, including client consultation, project scoping, timelines, and delivery, maintaining a 95%+ client retention rate.

• Balanced multiple concurrent projects while meeting tight deadlines and maintaining high design standards.

Senior Art Director Digital & Print

Cengage Learning, Farmington Hills, MI September 1999 – October 2011

• Led design and brand strategy for a $300M global education and research organization, supporting academic, professional, and library markets.

• Served as Brand Lead for the Gale Literature Collection, driving strategic design initiatives that increased online engagement and sales across digital platforms.

• Spearheaded award winning integrated campaigns, including:

• Gale World Scholar campaign generating $300K+ in revenue in six weeks (Platinum Winner, Hermes Creative Award, 2009).

• Grzimek’s Animal Life launch campaign (Gold Winner, Hermes Creative Award, 2010).

• Designed innovative interactive marketing experiences, including a 3D pop up brochure for ClassTrac (MarCom Creative Gold Award, 2006).

• Directed a 50th Anniversary brand awareness campaign, recognized with an In House Design Award (Graphic Design USA, 2005).

• Managed and prioritized 200+ projects annually, coordinating with marketing strategists, copywriters, and executive stakeholders to deliver high impact, revenue driven creative.

• Supported and mentored designers and freelancers, ensuring creative excellence. Managed 200+ design projects annually, prioritizing high-impact revenue-generating initiatives.

• Led hiring and workflow coordination for freelance and remote designers.

• Streamlined sell sheet and catalog production, reducing time-to-market by two weeks.

• Partnered with marketing strategists, copywriters, and executives to deliver direct-response campaigns, increasing customer engagement and conversions.

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