Dedicated customer service professional - inside & outside sales

COLLEEN K. WALLACE

PEWAUKEE, WI ***** 262-***-**** **********@******.*** www.linkedin.com/in/colleenwallace77 SENIOR SALES LEADER & ACCOUNT MANAGER

CONSULTATIVE SELLING TRAINING & DEVELOPMENT ACCOUNT MANAGEMENT REVENUE GROWTH STRATEGY Highly accomplished and growth-focused professional with extensive experience in driving revenue growth, expanding territories, and securing vertical sales across diverse industries. Entrepreneurial-minded and visionary manager with acute business acumen and expertise in leading all areas of business to make progressive organization with sustainable growth. Adept at managing multimillion-dollar portfolios, managing key accounts, and negotiating high-value $100K contracts to elevate client satisfaction, loyalty, and retention. A strategic thinker with a proven track record in launching new products, entering emerging markets, and managing full sales operations from lead generation through contract closure. Skilled in leading cross-functional teams, recruiting and training high-performing sales professionals, and designing data-driven sales strategies to optimize performance and operational efficiency. Demonstrated success in guiding clients through digital transformation, vendor-managed inventory (VMI), and process optimization to ensure continuous improvement and enhanced service delivery. Equipped with excellent communication and organizational skills. AREAS OF EXPERTISE

Sales Forecasting Territory Management Business Development Contract Negotiation Goal Setting Market Analysis

Process Improvements Salesforce & CRM Systems Customer Service Lead Generation Team Collaboration PROFESSIONAL OVERVIEW

Sales Associate (Part Time) Crate & Barrel Wauwatosa, WI 2024 to Present Promote from seasonal hire to permanent sales associate by delivering exceptional results, strengthening team cohesion, and advancing store objectives through proactive customer engagement and operational excellence.

Drove outstanding performance, elevated client satisfaction, and supported sustained business growth by exceeding sales objectives, meeting customer needs, and leveraging extensive experience across diverse retail environments.

Leveraged personalized service and consultative sales techniques to build loyal client relationships, promote credit solutions, accelerate revenue growth, enhance customer purchasing power, and advance organizational profitability. Inside Sales Representative PAC Machinery Milwaukee, WI 2024 to 2025 Built strong stakeholder relationships through high-volume cold outreach, resolved complex packaging challenges, and mitigated risks to support new business development and fulfillment success despite operational constraints.

Cultivated strategic partnerships and engaged consultatively with decision-makers and packaging specialists across diverse industries to promote innovative custom and stock plastic bag solutions.

Streamlined account management, implemented innovative market expansion strategies, and drove inside sales success to unlock new business opportunities and boost regional revenue growth across 16 underdeveloped states.

Supported high-level business decisions by managing full sales cycle in emerging markets and leveraging proprietary CRM to enhance pipeline visibility, ensure data integrity, and deliver critical insights. Business Technology Advisor Novatech, Inc. Milwaukee, WI 2023 to 2024 Utilized expertise in content management and digital transformation to engage clients, identify business needs, boost revenue, expand market reach, and deliver tailored solutions through persuasive sales strategies.

Expanded market reach by executing high-intensity outbound prospecting, engaging 30–40 qualified contacts per session during focused 4–5 hour call blocks, driving new business acquisition, and strengthening sales pipeline.

Delivered sustained business growth by integrating strategic development initiatives with relentless focus on superior service, fostering client loyalty, and unlocking new market opportunities. Inside Sales Representative The Associated Bag Company Milwaukee, WI 2022 to 2023 Negotiated advantageous pricing, delivery, and payment solutions to drive customer value while safeguarding CRM data accuracy to strengthen reporting, analytics, and business performance. Colleen K. Wallace

Collaborated with field sales teams, marketing professionals, and account managers to synchronize sales initiatives, foster knowledge sharing, and drive adoption of best practices

Engaged key stakeholders, enhanced visibility of stock and custom offerings, and delivered value-based quotes through deep understanding of client operations and needs to establish credibility as trusted advisor. Customer Service Representative Revere Electric Supply Hartland, WI 2021 to 2022 Coordinated with company specialists to resolve customer challenges, identified process gaps and service improvement opportunities daily, and provided expertise in client safety needs to troubleshoot potential line-down situations.

Improved supply chain agility and met tight timelines and budgets by managing integrated Vendor Managed Inventory

(VMI) operations and coordinating replenishment, logistics, shipping, and fulfillment.

Delivered weekly status updates and built client confidence through clear communication, accountability, and strong follow-through in analyzing open order reports and resolving issues.

Facilitated key account relationships, supported chemical and fuel operations, and ensured exceptional service for manufacturing and construction clients by managing $2M client portfolio for century-old electrical distributor. Sr. Client Success Specialist Global Sales Executive Ricoh Americas Corporation Brookfield, WI 2014 to 2020 Expanded high-value client relationships, including senior living facility specializing in Alzheimer’s care to drive revenue growth and long-term business success. Built trusted partnerships with key decision-makers by conducting tailored needs analyses, presenting innovative solutions and benchmarks, and delivering value-driven proposals.

Earned two promotions to manage national accounts and lead new business initiatives, drove local growth as Major Account Executive, and secured nearly $500,000 in new revenue, including key $100,000 contract within ten months.

Managed $2.3M portfolio with 95%+ client retention by driving revenue growth across Fortune 1000 accounts, securing new business, strengthening long-term partnerships, and advising on tailored product and service solutions.

Delivered 25–30% cost savings by streamlining print operations, reducing output and device footprint, and implementing hardware fleet optimization solutions for manufacturing and staffing clients. Sales Leader Management Team Lush Fresh Handmade Cosmetics Wauwatosa, WI 2012 to 2014 Managed end-to-end store operations, including cash reconciliation, inventory optimization, visual merchandising, and adherence to opening and closing procedures to enhance efficiency and elevate customer experience.

Generated $50K in annual sales by identifying key business drivers, setting performance goals, and recruiting, hiring, and training 24-member sales team to direct sales operations and floor strategies for a high-traffic location.

Earned ‘Charity Star’ distinction for outstanding sales growth by spearheading charitable partnerships, executing events, and driving employee participation in CSR initiatives. Group Fitness Manager Exercise Instructor Elite Sports Clubs Milwaukee, WI 2002 to 2014 Conducted in-depth evaluations of revenue streams, participation metrics, long-term engagement trends, and member satisfaction to lead departmental meetings and drive program optimization.

Achieved substantial revenue and profit growth, elevated member engagement, and improved club utilization rates by successfully expanding the program from 8 to 24 classes.

Designed certification program, cultivated leadership growth, and led recruitment, training, and growth of 24-member team by ensuring exceptional service through expertise in anatomy, movement science, and personalized instruction. ADDITIONAL EXPERIENCE

Additional experience as National Account Outside Sales Representative United Engravers, Chicago, IL EDUCATION & CREDENTIALS

Bachelor of Science in Biologic Sciences Illinois State University, Normal, IL Certifications & Licenses: Licensed and credentialed to lead, instruct, teach numerous fitness-related classes, including Yoga, Body Pump, Weight Training, Cross Training, Aerobics, et al

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