Senior Account Manager Experiential & Live Events Lead

Michelle (Shelly) Hyland, M.Ed., CGSP, CCWP

586-***-**** *********@*****.***

Strategic Marketing Events Partnerships Communications Consultant Strategic marketing and engagement leader with 20+ years of experience helping organizations grow visibility, strengthen relationships, increase revenue, and deliver high-impact programs. Proven success across nonprofit, corporate, workforce, education, and business development environments, leading marketing strategy, executive events, sponsorship development, communications, and stakeholder engagement. Known for quickly assessing needs, organizing priorities, building trust, and moving projects forward with professionalism and strong execution.

Areas of Freelance Support

• Marketing strategy and execution

• Event planning and coordination

• Community partnerships

• Sponsorship outreach

• Business development support

• Brand messaging

• Email and social media campaigns

• Presentation development

• Executive communications

• Customer and member engagement

Professional Experience

Great Lakes Women's Business Council

Director of Marketing & Engagement Livonia, Michigan 2020–2026

• Led integrated marketing strategy for one of the nation’s larger regional women’s business organizations serving 1,500+ certified businesses and 65+ corporate members

• Directed major conferences, executive programs, and events serving audiences of 900+ attendees

• Managed sponsorship development and corporate engagement with Fortune 500 companies

• Oversaw website, email marketing, digital communications, and social growth

• Developed presentations, strategic communications, and executive messaging

• Supported revenue growth through membership engagement and sponsorship activation

The Bartech Group / Guidant Global / Impellam Group Director of Marketing / Proposal & Communications Leadership Southfield, MI 2008–2019

• Led enterprise marketing strategy, communications, and high-value proposal development

• Supported competitive pursuits valued from $10M to $800M

• Managed executive presentations, national trade shows, and strategic communications

• Directed brand alignment during acquisition and corporate integration TEKsystems / Computer Horizons

Operations Manager Southfield, Michigan

• Managed multi-million-dollar education operations

• Oversaw staffing, client delivery, and training program execution Ford Motor Company

Professional Training Specialist (Contract)Dearborn Engine & Fuel Tank Plant Dearborn, MI

• Delivered technical and operational training

• Worked directly within manufacturing operations

Education

Wayne State University Master of Education, Instructional Technology University of Michigan–Dearborn Bachelor of Arts

Macomb Community College Associate of Arts

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