Communications & Administrative Support Specialist Resume

DANIELLE THOMPSON

Castro Valley, CA ***** 415-***-**** *********@*****.*** Linkedin.com/in/danielle-thompson-235a5b9 PROFESSIONAL SUMMARY

Detail-oriented administrative sales and marketing professional with 20+ years of experience managing complex, confidential projects across global organizations. Proven expertise in calendar and schedule coordination, executive communications, travel logistics, vendor and contract management, event planning, and cross-functional collaboration. Known for tact, discretion, and building trusted relationships with executives, clients, and external partners. Adept at Microsoft Office Suite, managing multiple priorities under tight deadlines, and proactively driving process improvements. Eager to bring high-touch client service and organizational excellence to mission driven companies.

EXPERIENCE

VIÑEDOS FAMILIA CHADWICK, USA September 2024 - Present Vice President Sales and Marketing United States

Responsible for developing and executing sales and marketing strategies for VFCH Icon wines. Leading initiatives to expand Viñedo Chadwick and Seña's distribution through commercial support and targeted marketing activities in key states across the US.

FOLIO FINE WINE PARTNERS, Napa, CA 2022 – 2024

Importer and domestic producer of fine wines, founded in 2004 by the Michael Mondavi family. Luxury Brand Manager, M. Chapoutier (& associated portfolio)

§ Delivered annual, strategic US marketing and business plans, programs, and assets. Accountable for financials, P&L, marketing budgets and pricing. Monitored promotional spend and profitability,

§ Tracked and evaluated sales trends, shipments & depletions. Collaborated with logistics and operations managers to maintain proper inventory levels. Led inventory reduction programs and identified opportunities to increase gross profit margins on niche items.

§ Launched En Primeur campaigns: assigned allocations, identified target accounts, led communications with team and key distributors, created compelling pre-sale materials, monitored sales and reported final campaign performance with owners and executive leadership teams.

§ Served as Folio liaison / lead point of contact for winery owners/directors/managers. Negotiated and tracked annual and monthly transfer plans & performance. Organized owner US visits, ambassador market work and activities.

§ Oversaw agency partners (social media, PR, advertising, and design) from creative conception, annual budgeting & planning to reporting ROI based on qualitative and quantitative data.

§ Supported Sales team in market with portfolio wide educational tastings & seminars, customized special release presentations, all-in-one distributor trainings, and winemaker events.

§ Worked with Direct-to-Consumer team to build exclusive offers and unique, one of a kind private client experiences.

§ Managed junior marketing team, provided mentorship, special projects, and paths to success. Served as a Roots Fund Organization mentor, delivering “All about Rosé” tasting and category seminar. VIÑA ALMAVIVA S.A., San Francisco Bay Area 2013 – 2022 A joint venture between Viña Concha y Toro S.A. and Baron Philippe de Rothschild S.A. U.S. Market Director

§ Drove distribution, opened new markets, worked independently, as well as with importers and distributors, developed and nurtured customer relationships, secured placements in multiple channels.

§ Developed annual budgets, managed allocations, evaluated importer and distributor performance; motivated teams and collaborated to meet mutual targets.

§ Consistently reviewed KPIs, competitor trends, monitored monthly depletions and inventories using VIP idig. Generated monthly recap reports for Senior Leadership and Board of Directors.

§ Served as spokesperson at various trade and consumer events, speaker on panels, educational seminars, organized winemaker tours and media interviews. Elevated brand image and awareness among trade, media, and luxury consumers; built synergies with strategic industry partners. Developed copy for winery website, corporate newsletters, press releases, managed Instagram & Facebook sites for the winery upon launch into social media. VIÑA CONCHA Y TORO S.A. – ASIA, Singapore

Concha y Toro and Subsidiary brands: Icon, Ultra and Super Premium portfolio Director of Sales & Marketing (On-Trade & Fine Wines) 2010 – 2013

§ Led sales and marketing efforts for VCT’s most profitable portfolio of fine wine brands throughout the APAC region, consisting of 20 countries. Increased 9L case volume by 45% during management period and exceeded Business Plan targets in first year.

§ National Account Management: developed customer relationships with regional distributors and select key accounts (DFS, Sofitel, Starwood, and on-premise chains, such as Morton’s The Steakhouse).

§ Led public relations & media developments, organized VINEXPO Hong Kong panel discussions, coordinated all aspects of Concha y Toro Chairman tours and oversaw media related events and tastings.

§ Implemented strategies focusing on core growth markets, ensuring portfolio availability in appropriate distribution platforms and specialty channels.

§ Managed allocations, strategically grew volume with integrity; oversaw pricing strategies and positioning across markets. Developed annual investment plans, monitored effectiveness, and reported to corporate management.

§ Provided quarterly volume forecasts to Chile and Argentina for Southeast Asia Hub distribution.

*Maternity leave + repatriation to US in November 2012 T VINE Consulting - ASIA, Singapore

Public Relations, Communications & Special Event Marketing for the Wine Industry in Southeast Asia Founder, Director 2008 - 2010

Consulted for The Local Nose and PengWine to drive brand growth, market expansion, and consumer engagement across Southeast Asia. Scaled The Local Nose’s retail network from 207 to 1,000+ members, expanded e-commerce, and organized media/industry tastings, blind tastings, and consumer events. For PengWine, developed brand strategies to boost awareness and distribution via DTC, trade, and event marketing; supported commercial expansion in Singapore and opened new market pathways in Jakarta.

CONSTELLATION WINES US, San Francisco, CA

Associate Brand Manager, Robert Mondavi Woodbridge 2006 - 2008 Led growth of the largest premium U.S. brand (8.6M cases/year), increasing dollar and volume share in a saturated market. Tracked trends via IRI, Nielsen, research, and surveys. Executed $9M+ in combined marketing budgets across consumer/trade promotions, digital and print campaigns, PR, and creative. Built distributor decks, incentive programs, and in-store tastings. Presented brand strategy to internal sales reps and a national distributor network. Managed agency partners and reported results to senior leadership. THE WINE GROUP, LLC, San Francisco, CA

Brand Manager of various national brands, including: Concannon, Glen Ellen, & FishEye 2004 - 2006 Created and launched a disruptive brand aligned with target market preferences, overseeing packaging, POS, PR, website, and in-flight campaigns. Earned “HOT Brand of the Year” with growth 40% above category. Managed national marketing budgets, tracked channel performance, and drove sustained sales team engagement. EDUCATION

Academy of Art University, Graphic Design

Indiana University, General Studies & Business Administration Society of Wine Educators, Certified Specialist of Wine Wine & Spirits Education Trust + Court of Master Sommeliers Google Digital Marketing & E-commerce Program

COMMUNITY CONTRIBUTIONS

Project Glimmer Volunteer

Castro Valley Soccer Club Volunteer/Grasshoppers Coach

East Bay SPCA

Alameda County Community Contributor

CVUSD Special Events Coordinator

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