Senior SEM & Performance Marketing Specialist
Resume:
ROBERT L. ELISHA III
• Los Angeles, CA ***** • 818-***-**** • *************@*****.***
Professional Experience
COX Automotive – Remote
SEM Advertising Strategist II 04/2025 – Present
● Lead the execution and optimization of Search, Display, Social, and Video campaigns across 50+ dealership accounts, including national and regional brands such as Honda, Acura, Toyota, and Volvo.
● Manage multi-million-dollar advertising budgets, ensuring proper pacing, strategic allocation, and performance optimizations aligned with client objectives and OEM compliance guidelines.
● Conduct data-driven performance analyses, translating insights into actionable strategies to improve KPIs such as Cost per Lead, CPA, CTR, ROAS, and provider health scores (e.g., Google Optiscore).
● Execute end-to-end campaign management including keyword research, ad copy creation, bidding strategies, audience segmentation, and placement optimization to maximize campaign efficiency and impact.
● Deliver monthly performance reports and quarterly consultations, translating results into clear recommendations that strengthen client relationships, retention, and budget growth.
● Troubleshoot and resolve campaign performance issues, proactively addressing “red flags” to maintain dealer confidence and ensure uninterrupted advertising delivery.
● Partner cross-functionally with internal teams, agencies, and vendors to streamline campaign execution, creative asset management, and reporting processes.
● Utilize DV360, Meta Ads Manager, Google Ads, YouTube Ads, and Fluency’s Backpack platform to deploy advanced digital strategies and consistently exceed client goals.
COX Automotive – Remote
Digital Marketing Sr. Specialist 10/2023 – 04/2025
● Optimized Search, Display, Social, and Video campaigns for national and regional automotive brands, ensuring alignment with client objectives and industry best practices.
● Oversaw budget pacing, audience segmentation, and creative strategy adjustments, consistently driving improvements in CTR, ROAS, and CPA.
● Partnered with internal teams, agencies, and vendors to streamline campaign execution, asset retrieval, and reporting workflows.
● Leveraged DV360, Meta, Google Ads, YouTube Ads, and Fluency’s Backpack platform to execute large-scale advertising strategies across dealership accounts.
● Executed data-driven analyses to refine bidding strategies, audience targeting, and ad placements, producing measurable performance gains for clients.
Operations Strategist (E-commerce), 03/2023 to 10/2023 (Part-time) Deal Pro - Los Angeles, CA
● Executed upper-funnel marketing strategies by enhancing operations with Klaviyo for tailored email marketing, effectively driving sales growth.
● Managed e-commerce utilizing Tidio for customer support and positive experiences.
● Applied analytics and strategy using Google Trends for insights and Lucky Orange for product page engagement analysis.
● Designed ads via Creative.ai and Canva.com to boost attraction and retention, resulting in a 19% increase in sales in Q2.
● Utilized Facebook Ad Manager for display and video campaigns, optimizing KPIs to improve performance, resulting in a 25% increase in click-through rate.
● Collaborated across functions by employing Tidio to improve customer experience and conversion performance.
● Crafted storefronts, curated landing pages, and composed product descriptions utilizing Shopify, ensuring a compelling and seamless online shopping experience.
Optimization Strategist - (DSP), 07/2021 to 02/2023 Yahoo, Inc. – Playa Vista, CA
● Leveraged diverse media channels (Display Ads, Video Ads, Native Ads, and mobile Ads) for precise audience segmentation, optimizing campaigns for engagement and conversions.
● Effectively measured performance against digital advertising metrics, including Cost Per Click (CPC), Cost Per Acquisition (CPA), Click Through Rate (CTR), and cost per mille (CPM), to surpass performance targets.
● Partnered with Sales and Account Management teams for seamless media planning and execution.
● Utilized advanced tools (Double Verify, Moat, internal targeting) for brand protection and performance.
● Develop and manage daily, weekly, and monthly reporting, analytics, and performance insights for digital marketing campaigns.
● Collaborated cross-functionally to troubleshoot and resolve challenges, ensuring seamless campaign execution and optimal performance.
● Proficiently managed multi-million-dollar budgets for high-value advertiser accounts, overseeing all stages from pre-sale through campaign setup to optimization.
Account Manager - Secure Sockets Layer Certificates (SSL) - 10/2019 to 07/2021 Verizon Media – Playa Vista, CA (Sister company for Yahoo Inc.)
● Ensured robust online security via expert management of Secure Sockets Layer (SSL) certificates and deployment of Web Application Firewall
(WAF) solutions.
● Cultivated strong relationships with stakeholders from various departments, fostering collaboration and smooth operations.
● Oversaw a portfolio of 362 accounts, prioritizing retention, exceptional support, contract renewals, and certificate management.
● Achieved an impressive 85% client retention rate through exceptional customer service and prompt issue resolution.
● Engineered a streamlined Secure Sockets Layer (SSL) certificate renewal process, optimizing workflow.
● Identified and facilitated up-sell and cross-sell opportunities, supporting the account executive team and contributing to revenue growth.
● Established rapport with critical decision-makers, gaining valuable insights into business objectives and technical requirements.
● Utilized Outreach.io for strategic email marketing, persuading clients to adopt our comprehensive Web Application Firewall (WAF) product suite. Account Manager - Aerospace/Industrial Sales, 05/2014 to 02/2019 R.S. Hughes Co. - Pacoima, CA
● Skillfully managed sales accounts for aerospace and manufacturing companies, ensuring seamless order processing and exceptional customer service.
● Consistently achieved outstanding sales performance, generating monthly sales exceeding $30k with impressive profit margins.
● Collaborated with outside sales representatives to provide accurate quotes, valuable order assistance, and unmatched customer support.
● Successfully resolved complex issues by engaging with project managers and decision-makers in the aerospace engineering & industrial field.
● Assisted clients with application requests and troubleshooting, ensuring seamless onboarding and resolving technical issues promptly. Education
Bachelor of Science: Criminal Justice
Graduated: 2009
West Liberty University - West Liberty, WV
High School Diploma: 2003
Birmingham High School - Lake Balboa, CA
License & Certifications
Yahoo DSP Certification
Date: October 1st, 2021
Company: Yahoo Inc.
Google DV360 Certification
Date: March 9th, 2024
Company: Cox Automotive Inc.
Google Ads Certification
Date: 05/2025
Company: Cox Automotive Inc.
Fluency Academy Certification
Date: 05/2025
Company: Cox Automotive
Technical Skills:
Digital Marketing Tools:
● Klaviyo & Outreach.io (Email Marketing)
● Tidio (Customer Support)
● Google Trends (Analytics)
● Lucky Orange (Engagement Analysis)
● Creative.ai (Ad Design)
● Facebook Ad Manager (Campaign Management)
● Shopify (E-commerce Platform & Store Design)
● Double Verify, Moat (Advanced Tools for Brand Protection)
● Yahoo DSP (Demand Side Platform) *certified
● Salesforce (Customer Relationship Management)
Digital Advertising Campaigns & Marketing:
● Cost Per Click (CPC) Analysis
● Cost Per Acquisition (CPA) Analysis
● Click Through Rate (CTR) Optimization
● Cost Per Mille (CPM) Analysis
● Budget Management
● ROI Analysis
● Cross-Functional Collaboration and Communication:
● Client Interaction and Support
● Upsell and Cross-Sell Strategies
● Upper-Funnel Marketing
● Landing Page Optimization
● Media Planning
● Display, Video, Native, and Mobile media channels Cyber Security & Account Management:
● Secure Socket Layer (SSL) Certificate Management & Renewal Process
● Web Application Firewall (WAF) Solutions
Digital Media & Advertising Operations:
● Daily Campaign Management
● Creative Asset Retrieval & Implementation
● Ad Creation and Optimization
● Troubleshooting and Issue Resolution
● Performance Reporting and Analysis
● Client Meeting Representation
● Cross-functional collaboration with Internal & External Teams E-commerce Operations:
● Storefront and Landing Page Design (Shopify)
● Product Description Composition
● Customer Experience Enhancement with Tidio
● Efficient Procurement and Inventory Management
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