Brand Designer & Visual Identity Specialist

Miami Ad School Atlanta @ Portfolio Center

Visual Communications/Graphic Design

Certificate in Design Program

Brand Designer February 2018 - February 2026

The AMES Companies, Inc. Atlanta, GA / Orlando, FL Packaging Brand Designer July 2017 - December 2017 The Home Depot Atlanta, GA

Art Director + Designer March 2017 - July 2017

Hartsfield-Jackson Atlanta International Airport Atlanta, GA Designer January 2016 - March 2017

Morehouse School of Medicine Atlanta, GA

Lead Designer July 2013 - December 2015

YP - The Real Yellow Pages® Tucker, GA

PROFILE / ABOUT ME

CONNECT

SKILLS

EDUCATION / CREDENTIALS

RECENT WORK EXPERIENCE

STRENGTHS

SELECTED HIGHLIGHTS

1836 Roswell St.

Ste. 4401

Smyrna, GA 30080

iPhone: +1-404-***-****

Email: ******.******@***.***

Portfolio: rclancy.dunked.com

Social Media: LinkedIn.com/rodneyclancy

• Design & Layout Software: Adobe InDesign,

Adobe Illustrator, Adobe Photoshop

• Minimal experience, learning in progress,

Video Editing Software: Adobe Premiere Pro

Motion Graphics Software: Adobe After Effects

AI & Generative Tools: Adobe Firefly, Midjourney

• Web & Digital Design Foundations: UI/UX Design

Principles, Web Design Fundamentals

• Photography & Image Editing:

Photo Retouching, Image Enhancement

• Design Principles & Typography

• Strategic Visual Communication

• Packaging & Product Branding

• Digital & Social Media Campaigns

• Project Planning & Management

• Team Leadership

• Drove the development of cohesive packaging and

brand systems for multiple national brands, enhancing visual identity and customer engagement.

• Produced print, digital, web, social media, POP/POS, trade show graphics, catalogs, and video content to support integrated marketing campaigns.

• Ensured accurate print-ready files, color consistency, and detailed specifications for smooth output

across projects.

• Fostered strong collaboration with brand managers, creative teams, and department heads to deliver

projects on schedule and within budget.

Impact-driven design leader with 15+ years of experience in shaping brand identities, packaging, and multi- channel marketing for national and global brands. Expert in delivering compelling visual solutions across print, digital, web, and social media using Adobe Creative Suite, Premiere Pro, After Effects, Firefly, and Midjourney. Recognized for creating cohesive corporate branding and visual strategies that elevate brand presence and drive measurable business results. Seeking new opportunities to leverage creativity and leadership to drive innovative design and brand growth. Executed end-to-end creative solutions across AMES, True Temper, Razor-Back, Craftsman, and Southern Patio, delivering customer logos, packaging, infographics, catalogs, and trade show graphics. Produced POP/POS marketing collateral, web design collateral, and video editing assets that supported brand visibility. Coordinated closely with brand managers to create impactful designs that align creative output with brand goals. Managed print-ready files by handling print production setup, color reproduction, and detailed print specifications. Enhanced visual quality through detailed photo retouching and editing while building and maintaining strong working relationships with brand clients.

Developed cohesive packaging brand systems for HDC, Defiant, and Powercare by translating visual concepts into market-ready packaging solutions. Partnered closely with internal creative teams to develop and execute brand packaging concepts. Provided design support for Digital and Social Media platforms, ensuring visual consistency across packaging and online brand touchpoints. Developed and delivered print design materials for the GreeningATL Campaign by working autonomously while aligning closely with marketing and creative managers. Contributed strategic ideas during brainstorming sessions to support campaign concepts, messaging, and overall creative direction. Ensured consistent branding messaging by coordinating with marketing and creative stakeholders to meet deadlines and client requirements. Designed and produced marketing materials, including banners, brochures, flyers, and brand advertisements. Partnered with department heads to gather requirements and translate design needs into visually compelling solutions. Oversaw project timelines and budgets in coordination with department heads to ensure timely and cost-effective delivery. Lead designer and production of Direct Mail, Telesales, and special projects for the White Glove Division, ensuring high-quality, on-brand deliverables. Developed presentations and design decks for cross-departmental initiatives to support marketing and sales strategies. Implemented innovative design concepts to enhance Direct Mail campaigns and improve overall engagement. RODNEY CLANCY

Design / Art Direction

Norfolk State University

Fine Arts/Graphic Design

BA in Fine Arts

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