Technical Copywriter & Content Strategist with 25+ Years

Michael Markowitz

(***) *** - **** Phoenix, AZ

*******.*********@***.*** LinkedIn Profile

Copywriter Content Developer Digital Content Strategist PROFESSIONAL SUMMARY

Dynamic copywriter with over 25 years of experience creating technical content for Fortune 500 companies and B2B marketing agencies.

Expert in writing and editing original SEO-driven digital content that simplifies complex technology concepts for better business outcomes. Able to adapt tone to diverse audiences and align with preferred client style guides. Adept at collaborating remotely with cross-functional teams and delivering high-quality, detail-oriented work. Seeking in-house copywriting or long-term contract roles. EDUCATION

Bentley University Bachelor of Science, Marketing Management, 1980 – 1984 Waltham, MA COMPETENCIES

Skills

• SPIN Selling

• SEO Copywriting

• Project Management

• Curriculum Development

• Technical Writing & Editing

• Strategic Product Positioning

• Subject Matter Expert Interviewing

Deliverables

• Blogs & White Papers

• Brochures & Data Sheets

• Websites & Landing Pages

• Sales Guides & User Manuals

• Case Studies & Success Stories

• Social Media & Email Campaigns

• Video Scripts & Launch Presentations

Software Proficiency Microsoft Office Adobe Acrobat Basecamp Google Slack Teams Zoom Industry Expertise Office Equipment/Imaging IT/Networking Cybersecurity/IAM Cloud/AI Healthcare 3D Printing Physical Security Manufacturing Education WORK EXPERIENCE

Write Idea Communications, Inc. Chandler, AZ 01/1997 – Present Owner, Content Developer www.writeidea.biz

• Transform complex technology concepts into clear, concise insights for marketing decks, case studies, long-form guides, thought leadership articles and frontline sales tools for B2B client sales forces.

• Collaborate with cross-functional teams including product/account managers, designers and producers to devise messaging strategies and content that enhances brand awareness and drives sales growth.

• Implement SEO best practices to maximize organic traffic and expand online visibility for clients.

• Monitor emerging industry and competitive trends to position clients as leaders in their market spaces.

• Deliver 100% of work on time and on budget with full client approval, resulting in increased satisfaction.

• Client roster:

Canon USA Rosetta Technologies The MIXX

Ricoh USA Symbol Technologies (now Zebra) Elevation Marketing Panasonic Olympus Brainstorm Studio

Xerox KonicaMinolta The Phoenix Group

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