Senior PM - Digital & 360-degree Campaigns - Automotive Experience

PROFESSIONAL SUMMARY

Senior PM with **+ years leading 360 integrated digital, social, and brand campaigns. Known for driving timelines and approvals, building efficient workflows, and aligning cross-functional teams. PROFESSIONAL EXPERIENCE

SLT Consulting Remote – Los Angeles, California July 2025 - February 2026 Sr. Project Manager / Sr. Account Manager – InvestBev, Paulaner, Sosemo, and Urban Staging Managed digital marketing and brand creative projects across social, SEO, Google Ads, website development, and CRM deliverables.

Partnered with creative and stakeholders to plan and deliver paid and organic social content, SEO, and Google Ads campaigns; managed shifting priorities and dependencies

Coordinated strategy and content development for paid and organic social campaigns

Oversaw three website builds from creative development through QA and launch

Led a full brand identity engagement, coordinating creative development through review cycles and C-Suite client approvals

Managed production of a brand toolkit including company logos, award badges, PowerPoint decks, and Mailchimp templates, ensuring consistency across touchpoints

Owned end-to-end timelines, milestones, and project trackers across concurrent digital marketing initiatives in a fast-moving consulting environment Collier.Simon Remote – Los Angeles, California February 2021 - February 2025 Sr. Project Manager – California Cryobank, Dropbox, Jack in the Box, Klaviyo, and QuickBooks Managed the development of strategic digital and social creative for the agency’s largest accounts while working to improve project management processes across the company.

Oversaw the creative development, production, QA, and delivery of final assets, including digital ads, social media, video, TV, and websites for $1MM+ clients

Responsible for project scheduling and critical path management to keep projects on track

Collaborated with creative teams to create compelling digital campaigns resulting in high- performing paid and organic social that outperformed existing assets by over 50%

Developed and strengthened client relationships, successfully expanded Dropbox into one of the agency’s largest accounts, and spearheaded the Dropbox Sign rebrand

Assisted in implementing project management tools and training the agency on best practices Various Advertising Agencies Los Angeles, California March 2017 - January 2021 Account Management, Freelance – Signature Creative, Strausberg Group, and Well-Made Digital Responsible for client accounts, facilitating internal cross-department communication, and improving agency efficiencies.

Communicated with clients to clearly identify needs, worked with designers and programmers to develop creative that was on strategy, and managed scope of work

Worked closely with different departments to ensure projects were being delivered on time Wagstaff Worldwide Los Angeles, California April 2015 - March 2017 Account Director & Creative Services Director – Aparium Hotel Group, Le Soleil d’Or, and Little Pine Led account and creative services teams, delivering print, websites, email campaigns, and digital materials for hospitality clients.

Acted as liaison between all departments to manage production timelines, workflow distribution, and budgets, ensuring all deadlines were met on time and within budget

Produced and managed domestic and international shoots, including working with A-list talent

Increased 2016 revenue by 42%, resulting in the department’s best year ever

Won the business pitch for the department’s biggest client and increased Le Soleil d’Or’s resort reservations over 200% through an online reservations system and integrated campaign Mile 9 Calabasas, California May 2010 - March 2015 Account Director – FOX, K-Swiss, Nature Made, Walt Disney, Warner Bros., and Zoot Sports Oversaw all accounts and executed every phase of 360-degree integrated marketing campaigns, including print, digital, TV/AV/video, social media, and experiential / sampling.

Worked with the Creative Director and design team to develop compelling creative and copy

Wrote RFPs and pitches, negotiated statements of work, and managed all invoicing

Created engaging digital campaigns receiving video expansion rates 65% higher than industry standards and growing e-commerce sales by 50%

Produced unique experiential events for TV clients, including a Fatburger national restaurant takeover for Bob’s Burgers, generating 5MM viewers and the season’s highest-rated premiere

Spearheaded the $4MM integrated launch of Pharmavite’s new kids’ supplement, resulting in 232MM impressions, a 548% boost in website traffic, and a Gold Davey Award Strausberg Group Culver City, California October 2005 - January 2009 Sr. Account Executive, Freelance – AAA Travel, Coldwell Banker, and Park La Brea Developed strategies to increase consumer response and managed inception to delivery of print and online advertising, including direct mail, print ads, OOH, and websites.

Managed the AAA Travel production of 28 magazine inserts and 52 direct mail pieces annually, reaching up to 7MM consumers each

Reworked the AAA Travel direct mail layout, generating record incremental sales of $7MM StreetWise Concepts & Culture Los Angeles, California December 2004 - September 2005 Director of Food & Beverage – Coca-Cola, Masterfoods, Sony PlayStation, and Sprite

Executed the website development and launch of the first-of-its-kind gamer lifestyle community for PlayStation and Snickers, resulting in over 17MM impressions

Recruited and managed 15-24-year-old volunteers to work as community liaisons Saatchi & Saatchi Torrance, California April 2000 - November 2004 Account Executive, Event & Promotions / Lifestyle Marketing – Toyota Motor Sales, U.S.A.

Implemented breakthrough vehicle launches including the 2003 Toyota Sienna promotion with Regal CineMedia, creating the national Film Festival sponsorship with 1MM attendees

Coordinated with partners, production companies, and vendors to execute integrated entertainment campaigns such as the Warner Bros. Terminator 3 movie premiere, Sports Illustrated 50th Anniversary Tour, and Universal Studios events

Managed and fulfilled successful Toyota sponsorships with partners including the Staples Center, LA Kings, LA Lakers, and the historic launch of the Toyota Tundra into NASCAR EDUCATION

University of Southern California – Bachelor of Business Administration, Marketing

University of Melbourne, Australia – B. Comm (Marketing, HRM); B.A. (Psychology, Criminology) CERTIFICATIONS

AI Advantage Bootcamp – AIAdvantage

Project Management Certificate Training – AAA University; PMP in progress COMPUTER SKILLS

PC and Mac OS proficient in the following tools: Asana, Basecamp, Canva, Clients & Profits, Constant Contact, Figma, FileMaker Pro, Frame.io, Google Workspace, GroupWise, Harvest, Keynote, Microsoft Office, Photoshop, PowerPoint, Slack, Smartsheet, Teams, Teamwork, Trello, TSheets, Wipster, WordPress, WorkZone, and Wrike