Aspiring Remote Financial Services Professional

D E S T I N Y C O P E L A N D

313-***-**** ****************@*****.*** LinkedIn My Portfolio

S U M M A R Y

Results-driven marketing and creative professional with 5+ years of experience leading content strategies across social media, email, video, and webinars. Experienced in SaaS and mission-driven companies, with strengths in storytelling, creative direction, audience insight, and translating complex product updates into high-performing, clear messaging. E X P E R I E N C E

FREELANCE MARKETING COORDINATOR

Various Clients, Remote, October 2020 – May 2025

● Led end-to-end content strategy across blogs, social media, email, and video for diverse audiences

● Directed designers and video editors while writing copy, scripts, and creative briefs to ensure brand alignment and cohesive storytelling

● Conducted influencer marketing research and outreach that aligned with brand campaigns to promote brands CONTENT MARKETING COORDINATOR

DaySmart Software, March 2023 – March 2024

● Wrote scripts, promotional copy, and collaborated cross-functionally to execute the most successful webinar in company history across seven SaaS brands, increasing attendance by 500% (300+ attendees vs. ~50 average)

● Translated brand positioning, technical product updates, and ICP insights into emotionally resonant, audience-focused content

● Implemented campaigns for email, social media, and webinars, driving engagement and awareness

● Utilized data to optimize campaign performance, enhancing audience targeting and content effectiveness MARKETING COORDINATOR

Winning Futures, June 2022 – March 2023

● Copywrote for social media, articles, e-newsletters, and the web, including the feature blog for our annual report

● Conducted SME interviews and translated insights into clear, audience-focused messaging

● Managed freelancers and collaborated with internal teams to produce website, graphic design, and photography projects FOUNDER, OWNER

Founder of Two LLCs, April 2018 – June 2020 & May 2023 - May 2025

● Launched and operated two LLCs, leading branding, content strategy, and creative execution

● Oversaw messaging and visual direction across digital channels

● Built hands-on experience in creative leadership, decision-making, and brand development E D U C A T I O N

UNIVERSITY OF MICHIGAN - ANN ARBOR

Bachelor of Arts Communications and Media Studies (Dec 2020)

● Relevant Coursework: Strategic Communication in Healthcare Organizations

● President of the volunteer group, The Smile Bringer Singers, for 1.5 Years A D D I T I O N A L S K I L L S

Adobe Illustrator – AI Writing – Blogging – CapCut – Canva – Content Creation – Copywriting – Cross-Functional Collaboration

– Custom GPT Development – Email Marketing – Entrepreneurship – Facebook – Hootsuite – Influencer Marketing – Marketing Automation Tools – Microsoft Office – Pardot – Project Management – Prompt Engineering – Salesforce – SEO – SMS Marketing – Social Media Strategy – Video Content – Wistia – WordPress – Writing

Contact this candidate