Data Administration and Customer Support Professional
Resume:
Steven Kordas, BBA
Regional Sales Director
San Antonio, TX, 78258
********@*****.***
www.linkedin.com/in/steve-kordas-3b4b3a13/
Summary of Qualifications
Results-oriented Sales and Marketing Leader offering a wealth of experience in managing off-premise chain accounts and driving significant business growth for national Fortune 500 beverage companies like Brown-Forman. Highly successful account manager with proven expertise in strategic pricing, e-commerce initiatives, and brand campaigns, resulting in substantial revenue and profit uplift. Trusted and respected thought partner recognized for leadership in inclusivity training, award-winning market performance, and innovative engagement with buyers. Awards
Top Jack Daniel’s Single Barrel Salesman: West Region, sold 46 barrels (2023) and 57 barrels (2024). Best Market Performance Woodford Reserve 2023: Boosted Woodford Reserve 9L depletions by +21.37% (+18,379 cases). Best Market Performance Old Forester 2023: Increased Old Forester 9L depletions by +35.5% (+9,321 cases). Core Competencies
Sales Strategy Market Analysis Negotiations Account Management Sales Enablement Revenue Generation New Product Introduction (NPI) Brand Campaigns Nielsen Analysis E-Commerce/E-Premise Initiatives Distributor Management & RFP’s
Professional Experience
The Gambrinus Company
Regional Sales Director Off-Premise & Chain Accounts August/2024-August/2025 Shiner Spirits
• Led statewide Texas launch strategy across all channels for Shiner Spirits.
• Developed and executed RFP process for a new Route-to-Market distributor network, successfully onboarding 12 distributors statewide.
• Built and managed key retail relationships including Spec’s, Goody Goody, Liquor Depot, and TWM.
• Designed strategic SRP architecture across full SKU portfolio.
• Recruited, coached, and led two Business Development Managers driving on-premise growth. Role concluded following company-wide position elimination. Brown-Forman Corporation 2005 – 6/2024
Off-Premise Chain Account Manager, Texas June/2017 – June/2024 Owned and led Texas off-premise chain strategy for Brown-Forman’s spirits portfolio, overseeing pricing, incentives, NPI, e-commerce, analytics, and statewide retail programming.
• Engaged with chain buyers across all 11 off-premise spirit chains in Texas, proposing innovative ad suggestions, floor programs, “Bridge-Buy Buyout” opportunities, and small-size category management. Steven Kordas 210-***-**** ********@*****.***
Professional experience continues…
• Increased chain sales by 16%, delivering +488,000 incremental 9L cases.
• Boosted chain share from 52.6% to 58.18% by launching a custom tracking system for POD’s, ads, and displays.
• Generated 18% uplift in profits, amounting to an incremental $113,562,657.
• Appointed to lead Brown-Forman’s inclusivity training sessions for the Texas team in 2023, an opportunity afforded to only 5 candidates.
• Coordinated, scheduled, and managed the Jack Daniels/Gentleman Jack engraving van program, increasing program impact and chain sales by 15%.
• Texas team lead for E-Premise/E-Commerce; expanded E-Commerce presence by 35% in chains, establishing strong digital strategy partnerships with RNDC and the BF West Region team. Commercial Manager, South Texas June/2005 – June/2017 Directed business operations of Brown-Forman’s Wine & Spirit 150M portfolio in the South and West Texas markets, including goal and profit distributor negotiations and goal execution across all channels.
• Oversaw a $10M wine and spirits budget, achieving $1M in cost savings through strategic pricing negotiations with RNDC senior distributor management.
• Earned “Best Overall Market Performance” (2008), leading the entire USA and Canada in total portfolio sales growth at +7.2%.
• Won “Best Market Performance” for Southern Comfort (2007, 2009) with 4.5-5.7% growth. National Distributing Company
Off-Premise Chain Account Manager, New Mexico June/2001 – June/2005 Managed multifaceted portfolio of wine, beer, and spirits to grocery and convenience chains. Executing on pricing, floor programs, ad share, and new product authorizations.
• Delivered 26% overall off-premise sales growth in two years.
• Elevated off-premise sales of wine, beer, and spirits in directly managed accounts by 33% over two years.
• Increased sales in direct accounts by 33%; drove $1.3M+ in spirit growth.
• Expanded ad share by 6%, reaching 25%, and contributed to 55% state market share. Previous Work Experience
Area Manager Nabisco, Inc. Southern California
On-Premise Sales Manager Glazer’s Wholesale Distributors, Texas Sales Representative Glazer’s Wholesale Distributors, Texas Education
Bachelor of Business Administration (BBA), Marketing Texas Tech University Division 1 College Tennis Player
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