Creative Copywriter, Brand Storyteller, 30+ Years

Maureen McCauley

Senior Copywriter

Portfolios: https://www.mccauley-creative.com

https://www.dropbox.com/sh/9n60p40i8iqvk7x/AACgUBpxsE99SYfdgHnV8Ut6a?dl=0

*******@********-********.*** • 610-***-**** www.linkedin.com/in/maureen-mccauley-a036722 •

Havertown, PA 19083

Accomplished professional with extensive experience in crafting high-impact advertising across TV, radio, digital, print, and social media platforms. Skilled in brand storytelling, campaign development, and SEO-driven writing, with a proven track record of boosting engagement and driving conversions. Proven track record of collaborating with creative teams to deliver award-winning campaigns, improving market positioning and client satisfaction.

Areas of Expertise

Advertising Copywriting

360 Campaign Development

TV, Radio, Print, Video, Digital

SEO Copywriting, Social Media

Brand Storytelling

Blogs, Content Creation

Editing & Proofreading

Manifestos, Style Guides

Media Formats Optimization

Professional Experience

McCauley Creative, Havertown, PA Contract Copywriter

2006 — Present

Conceptualize and execute comprehensive advertising campaigns targeting diverse industries including health care, cosmetics, retail, and media. Develop strategic initiatives that effectively communicated brand vision and values through various marketing channels such as digital, print, and broadcast mediums.

Key contributions:

●Effectively rebranded Penn Medicine and Temple Health, significantly enhancing their market identity.

●Increased visibility and engagement for brands such as Comcast, Jefferson Health, IKEA, The Pennsylvania Ballet and more.

●Elevated product awareness for popular brands including Fine Wine and Good Spirits, Mally, Bare Philosophy,

QVC, West Chester, PA Senior Brand Copywriter

2005 — 2006

Spearheaded creation and management of compelling multi-channel branding campaigns to enhance customer engagement and brand loyalty. Collaborated with renowned clients such as Bare Essentials, Stila Cosmetics, Mally Cosmetics, Motto Clothing, and Michael Kors to amplify brand presence. Engaged in content development across various platforms and channels for maximum reach and impact.

Red Tettemer Inc., Philadelphia, PA Senior Copywriter 1999 —2005

●Directed comprehensive integrated marketing campaigns for major clients, boosting brand visibility across multiple platforms such as TV, radio, print, and online for many entertainment clients such as WeTV, Comcast, The Weather Channel, The National Geographic Channel, Time Warner Cable, The History Channel and much more.

●Collaborated with marketing and advertising teams to develop cohesive messaging strategies tailored for diverse audiences.

Senior Copywriter, Reimel Carter/Earle Palmer Brown, Philadelphia, PA 1993 - 1999

●Created all TV and Radio for Acme Markets.

●Launched over one million Supercards for Acme Markets

●Other clients included Benefical Savings Bank, Meridian Bank, Colonial Bank, The Philadelphia Orchestra, Upstares At Varalli, Labrum & Doak Attorneys at Law, St. Mary Hospital, Penco Products.

Additional Experience .

Senior Copywriter, Stack Creative Agency, Philadelphia, PA Long term contract 2008 - Current

●Developed innovative advertising campaigns and marketing strategies for a diverse clientele, including Temple Health, Fox Chase Cancer Center, and Krasno, Krasno and Onwudinjo.

●Rebranded satellite offices such as Fort Washington and Temple Health Women's Care to enhance visibility across various platforms.

●Created compelling copy to strengthen brand messaging for high-profile entities including Comcast, Pennsylvania Fine Wine and Good Spirits, and the Pennsylvania Ballet.

Senior Copywriter, Charley Inc., New York City, NY Long term contract 2018 - 2019

●Drove strategic advertising campaigns spanning various industries, including telecommunications, healthcare, and beauty sectors.

●Crafted compelling and target-specific content for client initiatives, enhancing brand visibility and consumer engagement.

●Collaborated closely with client teams to conceptualize and implement marketing strategies that align with organizational goals.

●Leveraged extensive experience to generate creative solutions and ensure high-quality deliverables.

Senior Copywriter, The Karma Agency, Philadelphia, PA Long term contract 2008 - 2011

●Created the tagline Your Life Is Worth Penn Medicine, and rebranded the entire health system.

●Drove initiatives that boosted client satisfaction through innovative branding aligned with market demands.

●Today, that campaign is taught at Temple University as a model for regional advertising excellence.

Education

BA in Communications Major: Advertising Minor: Creative Writing

Loyola College of Maryland 1992

Technical Proficiencies

Microsoft Office Applications Microsoft Word Google Suite Google Docs Slack Jira Workfront Workamajig

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