Dynamic Marketing Manager with Realty Focus

Isabella Ianniello

Work Experience

Core Skills

Education

Marketing professional with 5+ years of experience bringing campaigns and launches to life in fast-paced, client-facing environments. Experienced working cross-functionally to develop messaging, coordinate execution, and create materials that support both marketing initiatives and client engagement. Highly organized, detail-oriented, and able to manage multiple priorities while keeping projects moving forward. 443-***-****

***************@*****.***

linkedin.com/in/bella-ianniello

University of Maryland,

Global Campus

Marketing Manager · Julia B. Fee Sotheby’s International Realty Bachelor of Science -

Marketing; Minor -

Psychology

Operations & Marketing Manager · Sotheby’s International Realty Listing Coordinator · Sotheby’s International Realty February 2025 - Present

May 2022 - January 2025

July 2021 - May 2022

Serve as the primary marketing partner for more than 70 real estate professionals, supporting the positioning and rollout of listings across a high-volume luxury portfolio Help shape how properties are presented to market, developing messaging and marketing materials across dozens of active listings at any given time Manage the rollout of listings end-to-end, coordinating timelines and deliverables across agents, designers, and external vendors

Create presentations, brochures, and digital assets used in frequent client meetings and listing pitches

Incorporate market trends and client feedback to refine messaging and improve how listings are positioned

Collaborate across multiple teams to ensure consistency and quality across all marketing channels Review and finalize a high volume of deliverables, ensuring all materials are client-ready and aligned with brand standards

Manage a large pipeline of concurrent projects, balancing shifting priorities in a fast-paced environment

Supported the marketing and execution of listings for a top-performing, globally ranked agent, managing a $500M+ portfolio of luxury residential properties Managed the end-to-end marketing process for listings, coordinating timelines and vendor execution across multiple active properties simultaneously Partnered directly with the agent on marketing strategies for each listing, aligning materials and messaging with property positioning

Oversaw vendor coordination (photography, design, print), managing multiple vendors per listing to ensure timely delivery

Maintained and organized marketing materials, listing details, and documentation across internal systems and platforms

Supported development of presentations and marketing materials used in high-value client meetings and listing pitches

Introduced more structured processes for managing listings, improving organization and consistency across marketing execution

Go-to-Market Execution

Messaging & Positioning

Campaign Coordination

Cross-Functional

Collaboration

Project Management

Vendor Management

Assisted with listing preparation, gathering property details and coordinating materials needed for marketing and launch

Scheduled vendors and supported logistics for photography, floor plans, and marketing asset creation Updated listing information across internal systems and third-party platforms to ensure accuracy and consistency

Prepared and organized marketing materials and presentations for agent use in client meetings Helped keep timelines and deliverables on track by following up with vendors and internal teams Technical Skills

Adobe Creative Suite

Microsoft Office

Canva

Salesforce

CRM Management

Database Management

Google Workspace

Monday.com Harvest

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