Digital Asset Management Specialist - Media Workflow Expert

Justin Corral Los Angeles, CA 818-***-****

Portfolio: https://justinaugustcorral.com

******************@*****.***

https://www.linkedin.com/in/justin-corral-b149b8b0/Professional Summary

Experienced digital asset specialist with a strong background in audio/video workflows, digital design, creative asset management, and media operations. Proven experience working with enterprise Digital Asset Management (DAM) platforms including Orange Logic and Adobe Experience Manager, supporting large-scale media libraries, metadata governance, taxonomy development, and asset lifecycle workflows. Skilled in media asset migration, metadata validation, and digital asset library consolidation, ensuring asset discoverability and operational efficiency across marketing and production environments. Adept at cross-functional collaboration with creative, legal, marketing, and technical teams to ensure rights clearance, metadata accuracy, and scalable content workflows. Experienced translating business analyzation and operational needs into scalable DAM workflows, collaborating with engineering, marketing, and production stakeholders to optimize asset management platforms.

Education

California State University, Northridge ‘16 Co-Concentration in Art History and Digital Media

California State University, Northridge ‘18 Masters of Fine Art, Digital MediaSkills & Expertise

Digital Asset Management (DAM / MAM): Adobe Experience Manager, Orange Logic, other proprietary CMS systems, workflow optimization, metadata schemas, tagging and structures, file taxonomy

Media Asset Migration & Library Consolidation: Large-scale asset migrations, ingestion workflows, metadata validation, asset QA, and enterprise archive consolidation

Project Management Tools: Airtable, JIRA, Monday, Salesforce

Creative Software: Final Cut Pro, Avid Pro Tools, Adobe Creative Suite (Photoshop, Illustrator, Premiere, After Effects)

File Transfer & Storage: Signiant, Aspera, FTP, LTO archiving, Orangelogic, Adstream, Clear

Process Optimization: Data migration planning, content ingestion, color grading, transcoding, documentation & training

Cross-Functional Collaboration: Working with designers, editors, producers & technologists

Business Analysis & Platform Strategy: Requirements gathering, workflow analysis, stakeholder communication, DAM platform optimization, metadata governance.Professional Experience

Amawaterways — Web and Asset Coordinator

July 2025 – Feb 2026

• Upload, organize, and maintain digital content across various digital platforms, including websites and social media

• Assist in writing, editing, and producing content to align with brand voice, style, and quality standards

• Collaborate with content creators, designers, and marketing teams to ensure smooth workflows and timely delivery

• Support development and maintenance of content calendars and project timelines for campaigns

• Execute updates and improvements to static website pages using CMS tools

• Monitor and report on content performance, user engagement, and campaign success using analytics and KPIs

• Review content for accuracy, consistency, and adherence to SEO best practices prior to publication

• Collaborate with marketing and web teams to analyze content workflows and improve digital asset organization across

CMS platforms

Lionsgate — Asset Support Specialist

March 2025 – June 2025 (Contract)

• Managed migration of digital assets from legacy repositories into the finalized Adobe Experience Manager DAM system

• Coordinated metadata tagging, taxonomy alignment, and asset validation to ensure discoverability and metadata accuracy across platforms

• Supported cross-functional teams based on evolving project priorities

• Utilized DAM systems to organize, categorize, and maintain asset libraries with attention to permissions and version control

• Handled a wide range of video and audio file types and metadata schemas to optimize asset discoverability and workflow efficiency

• Developed repeatable processes for asset ingestion, tagging, and digital asset lifecycle management

The Walt Disney Company — Data / IO Manager

March 2024 – August 2024 (Contract)

• Managed the ingestion of VFX digital assets as well as the organization, cataloguing, metadata tagging and transfer of production material within the Motion Picture Labs

• Ensured seamless communication and coordination with productions, studios, and vendors regarding digital materials

• Set up, monitored, and troubleshot Signiant and Aspera file transfer systems

• Developed and documented data transfer pipelines with vendors to optimize workflow efficiency for VFX assets

• Provided support to Plates Lab Techs and Data Wranglers, ensuring accurate media reception and distribution

• Collaborated with cross-functional teams to troubleshoot data workflows and resolve issues

Warner Bros Discovery — Digital Asset Specialist

Aug 2023 – Nov 2023 (Contract)

• Managed metadata taxonomies and controlled vocabularies for global TV Marketing asset libraries

• Designed WB graphics for streaming services, color graded video installations, billboard and bus advertisements

• Managed print processes for commercial distribution

• Oversaw distribution of digital design assets across Domestic and International teams

• Facilitated creation, trafficking, and quality assurance of visual and video assets within Adobe Experience Manager DAM

• Managed copyright and legal approvals, ensuring compliance for clips, music, and footage usage

• Developed and implemented system enhancements to optimize asset project management processes

• Applied expertise in Adobe Cloud, AEM, CRM (Salesforce), metadata schemas, taxonomy structures, and DAM

governance

• Evaluated metadata workflows and collaborated with stakeholders to improve taxonomy structure and asset discoverability

across global marketing teams.

Iyuno — Project Manager: Client Operations

July 2022 – Feb 2023 (Contract)

• Oversaw video, audio dubbing, and subtitling projects for Apple TV

• Developed and maintained positive client relationships through daily interactions

• Evaluated client digital asset needs and proactively addressed challenges

• Coordinated the management of digital assets for ongoing projects with production and localization teams

• Ensured delivery requirements and objectives were accomplished within the prescribed time frame

• Reviewed client orders and localization reports, scheduling project deliverables and milestones

• Applied knowledge of DAM, CRM, CMS, metadata taxonomy, and SEO best practices to improve content discoverability

Deluxe Entertainment Services — Digital Asset Technician

Sept 2019 – May 2023

• Created and recorded audio/video assets for sessions, including Pro Tools audio/video satellite sessions and ADR prep

• Managed digital file transfers using Aspera, DigiDelivery, Signiant, FTP, and Media Exchange

• Assisted in the creation of deliverables for digital audio/video assets, including Pro Tools sessions, Dolby Atmos sessions and QuickTime wraps

• Managed the QC and distribution/transcoding of audio configurations 5.1, 7.1, and Atmos as well as video formats, file types, codecs, and resolutions

• Maintained SAN storage for the entire Deluxe facility

• Utilized Adobe Experience Manager for cataloging digital assets in the company archive

• Designed and implemented metadata schemas to improve searchability and DAM workflow efficiency

• Supported enterprise media archiving, metadata tagging, and digital library organization

California African American Museum — Exhibition Media Coordinator

June 2016 – Sept 2019

• Assisted the Deputy Director with exhibition-related curatorial duties, proposals, and research

• Provided support for educational programming, digital media outreach, and marketing strategies

• Shot and edited video, audio, and photo content for social media platforms

• Digitally designed graphics for commercial distribution and visual installations

• Worked directly with artists Hank Willis Thomas, Meleko Mokgosi, and Genevieve Gaignard on exhibition research, writing, and installation

• Drafted consignment contracts and licensing agreements for artwork

Additional Experience

• Strong knowledge of typography, art design principles, and visual communication

• Experience in high-volume production environments with time-sensitive workflows

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