Radio Advertising & Development Professional

JAMES DAVIS

*** ****** **., ***. #**, Santa Cruz, CA., 95060, phone: 1-831-***-**** email: ***********@*****.***

EXPERIENCE

May 2024 – Current KMBY Radio 95.9FM Marketing/Advertising Specialist

Advertising sales, created successful campaigns for a diverse assortment of clients, and met budgetary goals while making the dreams and goals of my clients come true

June 2004 - December 2020 MAPLETON COMMUNICATIONS Account Manager

·I worked there for 12 years making cold calls, made appointments, sold radio advertising, wrote and produced commercials, and kept client accounts current. Also, I offered a digital advertising component with a radio campaign

I was nominated for two San Francisco Radio Advertising K.I.S.S. Awards

September 1997- June 2004 CSUMB NATIONAL PUBLIC RADIO Development Director

· Up until I took this position the annual underwriting grant income and membership donations were only $1,000.00 total. When I supervised the next pledge drive KAZU received $120,000.00 in just 2 weeks. I planned and managed pledge drives, sold and logged in underwriting, monitored programming, and wrote grants

March 1990 - September 1997 KUSP PUBLIC RADIO FOR THE MONTEREY BAY Underwriting Director

· For 9 years I achieved and surpassed my monthly and annual budget goals. Raised underwriting support, wrote business grants and participated in organizing volunteer pledge drives and fundraisers

Increased sales by 17% over a two-year period

Built loyal membership base by working to resolve problems and improve membership satisfaction

Documented quarterly updates to management on renewal progress, at-risk renewals and renewals forecast

SKILLS

Excellent negotiating tactics

Organizing volunteers

Relationship building

Sales solutions

Grant writing

Underwriting sales

Public radio development

Organizational fundraising

Team leadership

EDUCATION AND TRAINING

Associate of Arts

San Antonio College, Walnut, CA

Bachelor of Arts Journalism, Minor in Music

Cal State University Los Angeles, Los Angeles, CA

Advertising Certificate

Radio University, Portland, Oregon

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