Multimedia Communications & Marketing Student Professional
Resume:
Maci B. Atkinson *************@*****.***
www.linkedin.com/in/maciatkinson
EDUCATION
University of North Carolina at Chapel Hill Expected Graduation May 2027 Media Journalism - Advertising and Public Relations Bachelor of Arts & Psychology Bachelor of Arts
● Hussman School of Journalism
● Dean’s List Spring 2025
● UNC Advertising Club, Association for Women in Sports Media, Zeta Tau Alpha Global Experience – Granada, Spain
Study Abroad September 2023
● Developed strong cross-cultural communication, adaptability, and problem-solving skills by navigating daily life and academic work in a new environment, collaborating with international peers, strengthening Spanish language abilities, and operating confidently in unfamiliar or ambiguous settings.
● Related Coursework: International Marketing
EXPERIENCE
Lola’s Beach Cantina
Social Media Manager Raleigh, NC June 2025 - Present
● Created engaging content for multiple social media platforms, such as Instagram, Facebook, and TikTok.
● Analysed audience insights to refine social media strategies and improve reach.
● Engaged with followers by responding to comments and messages promptly. Server Raleigh, NC April 2025 - Present
● Learned to read customer behaviour and preferences, applying insights to improve service and engagement.
● Adapt quickly to changing priorities in a fast-paced hospitality environment while maintaining exceptional service.
● Strengthen communication, teamwork, and relationship-building with diverse guests and coworkers. Alani Nutrition
Brand Advocate Raleigh, NC September 2023 - January 2024
● Created timely and on-trend social content to support influencer, social, and brand marketing initiatives.
● Maintained knowledge of industry trends and competitor products.
● Created visually appealing graphics using design tools for posts.
● Researched trending topics to create timely and relevant posts. Celsius Energy Drinks
Brand Advocate Raleigh, NC June 2023 - September 2023
● Created engaging content for multiple social media platforms, such as Instagram, Facebook, and TikTok.
● Engaged directly with consumers to increase brand awareness, drive product trial, and communicate key product benefits.
● Gathered audience insights from events and social interactions to inform recommendations for future campaigns. LEADERSHIP AND COMMUNITY INVOLVEMENT
Zeta Tau Alpha Chapel Hill, NC January 2025 - Present Recruitment Team
● Helped coordinate all aspects of recruitment logistics, including event planning, team management, and virtual platform operations.
● Developed and executed marketing and PR strategies, creating social media content, graphics, and promotional materials to boost engagement and recruitment.
● Ensured compliance with Panhellenic rules and supported chapter leadership with member assignments, apparel orders, and event preparation.
● Assisted in the production of recruitment videos and actively participated in all recruitment events. ADDITIONAL INFORMATION
● Technical Skills: Canva, Adobe Creative Suite, Video Editing, Content Scheduling and Social Media Strategy
● Marketing Skills: Campaign Planning, Brand Voice Development, Collaboration, Influencer and Social Media Marketing
● Soft Skills: Adaptability, Communication, Creativity, Leadership and Attention to Detail
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