Creative Director with Multichannel Brand Leadership

LARA LAGERQUIST

MULTI–FACETED, CREATIVE LEADER LOCATED IN SAN FRANCISCO, CALIFORNIA

EXPERIENCE

CONSULTANT + ADVISOR

FEBRUARY 2021 > PRESENT

SR. CREATIVE DIRECTOR

JUUL LABS, INC.

JUNE 2019 > NOVEMBER 2020

SR. DIRECTOR OF CREATIVE

GYMBOREE GROUP

SEPTEMBER 2013 > JANUARY 2019

ART DIRECTOR

GAP, INC.

JULY 2009 > JULY 2013

DESIGN DIRECTOR

SMITH & HAWKEN

JANUARY 2006 > DECEMBER 2008

PRINCIPAL AND CREATIVE DIRECTOR

JANE DESIGN

JANUARY 2002 > FEBRUARY 2006

EDUCATION

UNIVERSITY OF WASHINGTON

–Bachelor of Fine Arts (BFA), Graphic Design

– Bachelor of Arts (BA), Italian Language

and Literature

–D1 Athlete, Washington Women’s Crew

I can elevate your organization to new heights with captivating and consistent branding that not only gets pinned and shared, but also sparks conversations. My contagious energy and creativity motivates and unites design and marketing teams, transforming challenges into opportunities for growth. I consistently deliver measurable results—boosting sales, enhancing brand recognition, and increasing customer and employee engagement.

I’m a creative powerhouse and brand visionary with over 12 years of experience transforming ideas into compelling narratives for global brands. I specialize in integrated marketing across digital, print, and social media, and bring proven expertise in brand development, design excellence, and successful product launches.

Design is my superpower, and I take pride in being that unicorn who seamlessly balances creativity with operational savvy. I focus on agile processes and performance-driven results, and thrive in cross- functional collaboration and relationship building. With experience managing multi million-dollar budgets, I also love mentoring diverse creative talent. My teams will tell you I never hesitate to roll up my sleeves and jump into the actual work, and I have a flair for celebrating both everyday victories and monumental achievements.

SKILLS

HIGHLY CREATIVE IN DIGITAL, PRINT, COPY

–INTEGRATED CAMPAIGNS

–MENTORING

–PRESENTATION

–EXECUTION

EXECUTIVE MANAGEMENT

–DIRECTS LARGE TEAMS

–ADVISES C—LEVEL

BRAND MARKETER

–BRAND STRATEGY+ REBRANDS

–BRAND + PRODUCT LAUNCHES

– ABOVE–THE–LINE, PERFORMANCE + DTC MARKETING

–SOCIAL MEDIA PLATFORM MANAGEMENT

–EVENT AND EXPERIENCE BUILDER

– STORE DESIGN, POS, DISPLAY + VISUAL MERCHANDISING PROCESS–ORIENTED

– UNDERSTANDS PIPELINE + CROSS–FUNCTIONAL NEEDS

–WORKS AGILELY

PHOTOGRAPHY/VIDEO

–MANAGES ALL ASPECTS

BUSINESS LEADERSHIP + DEVELOPMENT

–MAGAGES AGENCY RELATIONSHIPS

–FUNDRAISING

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CONSULTANT + ADVISOR

FEBRUARY 2021 > PRESENT

Progressive Design and Brand Marketing Executive classically trained in graphic design with high aesthetic and agile design operations expertise. Deep experience in building and mentoring Design, Brand, and Marketing teams across all channels of business. Interested in next-gen retail, food tech, home beautification, real estate, education, fitness/well-being and advisory in brand building, agile design operations and creative leadership.

SR. CREATIVE DIRECTOR, EMPLOYEE BRAND STRATEGY

JUUL LABS, INC. NOVEMBER 2019 > NOVEMBER 2020

SR. CREATIVE DIRECTOR, AMERICAS

JUUL LABS, INC. JUNE 2019 > NOVEMBER 2019

Created employee narrative and brand, led by reimagined mission and values, integrated into all employee touch–points across the global organization, from introduction to an employment opportunity throughout alumni journey.

Led product brand development, messaging and creative in the United States and Canada regions across channels.

• Launched new mission and values, globally

• Created Juul Labs Employee and Corporate Brands, with clear differentiation between the two and Juul Labs commercial brand

• Built and launched global brand guidelines site

• Led brand standards training in AMER, EMEA and APAC

• Developed global campaign strategy, presenting JUUL as the simple and satisfying alternative to cigarettes for adult smokers

• Created evergreen messaging matrix and creative assets for POS assets across owned retail and all trade

• Launched direct mail program with circulation of 3.84MM driving 1.5X in ROI

SR. DIRECTOR OF CREATIVE

GYMBOREE GROUP MARCH 2014 > JANUARY 2019

CREATIVE DIRECTOR

THE GYMBOREE CORPORATION SEPT 2013 > MARCH 2014

Led and delivered omni channel brand vision, integrated marketing strategy and design operations for Gymboree, Janie and Jack and Crazy 8.

• Led brand development, design and production for e–comm, email, mobile, social media, CRM, PR, in-store experience and packaging (on–garment and gifting)

• Managed functional areas of creative design, copy/editorial, print and post-production

• Directed 30+ team of Graphic/UX Designers, Copy Writers, Photographers, Producers, Production Designers, Retouchers, Video Editors, Brand Managers, Packaging Designers, E-commerce and Technology Developers

• Created brand vision for Gymboree brand relaunch

• Created new brand identity for Janie and Jack and Crazy 8

• Created new brand identity for the “Gymboree Group”, including all corporate artifacts

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• Directed all photography and video

• Managed $4.6M+ marketing budget

• Managed $2M+ photography budget

• Led brand collaborations (celebrity, Fashion Influencers, other brands), growing Instagram followers 28%

• Launched new web platform for JanieandJack.com

and crazy8.com

• Built internal pre-press and retouching team, saving $415K+ annually in digital color work

• Developed and documented the creative and iteration processes, aligning to the overall product pipeline

• Managed agency relationships

ART DIRECTOR

GAP, INC. JULY 2009 > JULY 2013

Led creative vision, design operations and production for Gap Outlet, Gap Generation and Banana Republic Factory Store brand marketing initiatives.

• Led marketing and design for in-store design, print, CRM, and email

• Directed team of 12+ Graphic/Production Designers, Brand Managers, Packaging Designers

• Directed all photography

• Manage $750K photography budget

• Globalized on garment packaging and store sign packages for Gap Outlet and Banana Republic Factory Store

• Launched GapGeneration concept in Japan and China, including store experience and logotype development ART DIRECTOR

SMITH & HAWKEN FEBRUARY 2007 > DECEMBER 2008

DESIGN DIRECTOR

SMITH & HAWKEN JANUARY 2006 > FEBRUARY 2007

Led creative strategy and vision, photo and design operations and production and trend POV for Smith & Hawken retail, e-commerce, trade and wholesale

• Delivered integrated marketing strategy for

Smith & Hawken

• Designed 20 catalogs annually, managing creative vision and all photo and copy assets

• Directed team of 11 Graphic Designers, Production Artists, Production Manager, Packaging Designers, Writers

• Developed new catalog strategy, saving $400K annually, while elevating brand aesthetic, allowing for trend expression, editorial content and story-telling

• Created brand positioning for Smith & Hawken + Target wholesale partnership

• Created brand identity and photography standard for

“Sprouts” (children’s gardening tools and apparel brand)

• Built on-site photography studio responsible for all product and e-comm photography

• Directed photography team that supported all marketing initiatives

• Managed $1.2M photography budget

LET’S CREATE SOMETHING. WE’LL GET IT DONE. BEAUTIFULLY.

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