Certified Salesforce Admin & Automation Expert with 13+ Years

CERTIFICATIONS AND TECHNICAL SKILLS

Salesforce Certified Advanced Administrator (SCAA)

Salesforce Certified Administrator

Salesforce Certified App Builder

Technical Skills: Agile, Scrum and Waterfall Methodologies APEX, LWC, HTML, JSON, C#, Java, Cobol, C, AI & Machine Learning, JavaScript, Python, SQL, REST APIs, Einstein, Microsoft Certifications: Microsoft Certified Professional (MCPS) Proven automation specialist with deep knowledge of Omnistudio and Flow/ScreenFlow.

WORK EXPERIENCE

UMB Bank (Formerly HTLF) January 2025 - December 2025

Sr. Salesforce Admin/ Team Lead

Highly proficient in AI, Omni Studio, Flow, and Automation. Proficient with APEX, LWC, and older SFDC technology

*Using Sales and Service Clouds, I architected and developed multiple automation solutions to accelerate data entry and ingestion into the system of records.

*Using AI Cloud, I led a project to assess the feasibility of initiating AI development.

* Using Sales and Service Clouds, I collaborated on the integration of HTLF data into UMB Bank systems.

HTLF

Sr. Salesforce Admin/ Jr. Developer May 2021 - January 2025

Highly proficient in Omni Studio, Flow, and Screen Flow to streamline business processes. Ensures efficient, automated solutions that boost productivity.

*Using Financial Cloud, I architected and developed multiple automation solutions to accelerate data entry and data integration into systems of record. The new features were developed primarily in OmniStudio, APEX, LWC components. This increased efficiency by 25%.

*Using Sales and Service Clouds, I led high-impact automation initiatives that reduced manual effort and improved data accuracy and overall data quality.

*Using Sales and Service Clouds, I modernized legacy technology by migrating processes to Salesforce Flow and other modern platforms.

*Using Marketing Cloud, I was part of a team building email marketing campaigns using automation and increasing proficiency by 24%.

* I helped to support and develop using nCino and Salesforce.

Sunoco, LP

Sr. Salesforce Administrator May 2018 - May 2021 Managed Salesforce administration tasks, including user setup, customization, data management, and automation to ensure optimal system performance and user efficiency.

*Using Sales and Service Clouds, I led the migration from Salesforce Classic to Salesforce Lightning.

*Using Sales and Service Clouds, I led multiple automation initiatives that reduced manual work and improved data accuracy and data quality.

*Using Sales and Service Clouds, I collaborated on legacy-to-modern ERP system conversion

*Using Marketing Cloud, I led the initiative to automate email campaigns. This took the manual process out of contacting customers and individuals. It improved response times and reduced the number of times customers were contacted.

Pinnacle Business Systems, Inc.

Sr. Salesforce Admin/Developer Oct 2013-May 2018

*Using Sales and Service Clouds, I automated reporting tools and reports. This resulted in more useable Dashboards and reports for leadership.

*Using Sales and Service Clouds, I automated some aspects of data integration using Hubspot to generate daily fiscal reporting for Leadership. This reduced time manual spent by 38%.

*Using Sales and Service Clouds, I created a series of validation rules and data cleansing techniques to ensure clean data was entered. This increased data proficiency used in reporting by 26%.

Intuit Sr. Business Systems Analyst Oct 2012-May 2013

Using Sales and Service Clouds, I was the liaison between IT resources and the business department. Release planning and management

EDUCATION

Master of Information Systems Management Contact - Keller Graduate School of Management,

Bachelor of Science Computer Information Systems - DeVry University

November 2025 Post Graduate Program Artificial Intelligence and Machine Learning: Business Applications University of Texas / McCombs

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