Shelley Jeter
Hixson, TN • 423-***-**** • *********@*****.***
LinkedIn Profile
CLIENT RELATIONS & STRATEGIC PARTNERSHIP LEADER
Bridging Creative Vision with Global Execution
Dynamic and results-driven professional with over 27 years of experience in the promotional products and branded merchandise industry. Expert at fostering high-value domestic and international partnerships, translating complex client needs into market-ready products, and managing the delicate balance between creative ideation and manufacturing reality. A dedicated customer advocate known for high-volume, multi-channel communication and a commitment to delivering excellence through every stage of the product lifecycle.
CORE COMPETENCIES
Relationship Management: Expert in domestic and international supplier qualification and long- term partnership development.
Consultative Sales Support: Partnering with sales and marketing teams to develop custom solutions and high-impact client presentations.
Client Advocacy & Communication: Managing high-volume email, chat, and phone correspondence to ensure seamless project updates. Strategic Sourcing: Negotiating pricing and contracts to achieve optimal margins while maintaining competitive pricing for the end-user.
Project Leadership: Managing concurrent complex projects from concept to delivery, ensuring all seasonal and launch deadlines are met.
Compliance & Quality Assurance: Ensuring all products meet rigorous safety standards, including CPSIA and Prop 65 requirements.
PROFESSIONAL EXPERIENCE
GOLD BOND INC. — Hixson, TN
Senior Global Sourcing, Purchasing & Product Development Leader March 1998 – February 2026
Strategic Client Solutions: Collaborated directly with our client, sales team and international vendor to translate client brand identities into high-quality physical merchandise, including apparel, drinkware, and tech accessories.
Partnership Liaison: Served as the primary point of contact between our client and international manufacturers, ensuring clear communication regarding specifications, branding accuracy, and production timelines.
Solution-Oriented Costing: Provided detailed costing analysis and sourcing strategies to support revenue growth and ensure clients received maximum value within budget. End-to-End Project Ownership: Led the entire lifecycle of custom products, from initial prototype testing and refinement to final delivery, ensuring total brand consistency. Logistics Excellence: Managed complex international trade documentation and coordinated with freight forwarders to guarantee on-time delivery for critical client events. Systems Innovation: Championed the implementation of Oracle NetSuite ERP to improve the transparency of purchase orders and shipment tracking for better internal and external reporting. Reliability & Trust: Managed complex project timelines (Time & Action calendars) to ensure 100% on-time delivery for seasonal launches and client deadlines TECHNICAL SKILLS & INDUSTRY KNOWLEDGE
Design & Presentation - Adobe Illustrator, Adobe Photoshop, Creative Concept Development Operations & Analysis - Oracle NetSuite ERP/CRM, Advanced Microsoft Excel (Costing & Data Analysis)
Industry Standards - ASI / PPAI Standards, Global Manufacturing Practices, International Trade Compliance, CPSIA
KEY STRENGTHS
Consultative Selling Support: Partnering with clients as a trusted advisor to recommend products and strategies that drive their specific revenue growth. Expectation Management: Setting realistic timelines and boundaries early in the process to ensure long-term trust and project success.
Proactive Problem Solving: Identifying potential supply chain or compliance risks before they reach the client and presenting pre-vetted alternatives. Client Advocacy: Representing the "voice of the customer" during internal meetings with designers and factories to ensure the final product hits the mark.