Senior Programmatic Account Leader - Key Accounts
Resume:
SHANE CAPISTRANO
Performance
+1-310-***-**** ***************@*****.*** Temecula, CA
EXPERIENCE
Senior Media Buyer
JuiceMedia.IO
Los Angeles, CA
Maintain and optimize client spend in the DRTV platform. Develop and maintain relationships with media vendors to secure competitive rates and added value opportunities.
Collaborate with creative teams to develop compelling ad content and messaging aligned with campaign goals.
Manage media buying operations for regional and national clients, overseeing media planning, negotiation, and placement across traditional and digital platforms. Media Buyer
Direct Avenue
07/2021 07/2022
Carlsbad, CA
Conducted thorough market research and analysis to identify target audiences and media opportunities, optimizing ad placements for maximum reach and engagement. Negotiate with vendors to provide discounted media in order to test performance and spend levels.
Prepared detailed reports and presentations on media buying performance, presenting findings to stakeholders to inform strategic decisions. Media Manager
Quigley-Simpson
01/2021 07/2021
Brentwood, CA
Oversaw media planning, buying, and optimization efforts, ensuring campaigns met client objectives and delivered measurable results.
Prepared and presented comprehensive media plans and campaign reports to clients and senior management, highlighting key insights and outcomes. Utilized data analytics and performance metrics to track campaign effectiveness and provide strategic recommendations for optimization. Senior Media Buyer 02/2017 - 01/2021
Quigley-Simpson Brentwood, CA
Key Achievements: Served as a mentor in LA Sparks program to guide mentees on a path to achieve their career goals.
Planned, managed, and maintained national TV and OTT campaigns in order to reach weekly, monthly and quarterly client goals.
Improved national payout performance by 10%, by adjusting cable network rates according to market trends.
Liaised with account executives daily to anticipate ad frequency across multiple networks.
Media Specialist 11/2016 - 02/2017
Fox Stations Media Los Angeles, CA
Planned and executed media for clients prime and syndicated programs in either digital, cable, OOH or radio campaigns.
Maintained and prepared co-op grant campaigns for billing and funding reimbursements. Developed and executed integrated media strategies for clients, focusing on digital and social media channels to enhance brand visibility and engagement. Monitored campaign performance metrics using analytics tools (e.g., Google Analytics, Facebook Insights) to optimize strategies and achieve campaign goals. Local Investment Specialist 02/2016 - 06/2016
Initiative Los Angeles, CA
Successfully met daily targets for day part and currency metrics as per job order specifications, aligning with demographic targets for multiple large corporate clients. Utilized accumulated data to cautiously estimate and set schedules at realistic levels, aligning with quarterly goals.
Negotiated and scheduled media packages to optimize platform utilization, ensuring cost-effective and successful campaigns within budget constraints. SUMMARY
Experienced and client-focused
professional with a proven track record
of consistently achieving 90-110% of
goals and transforming challenging
platforms into thriving partnerships over
a 15+ year career. Skilled negotiator
known for strategic thinking and strong
interpersonal abilities, adept at
managing multiple projects within budget
constraints. Approach duties with a
resourceful, analytically-driven mindset
to deliver impactful results.
EDUCATION
Bachelor of Science in Business
Administration
California State University
09/1994 12/2003 Northridge, CA
STRENGTHS
Client-focused Professional
Consistently achieving 90-110% of
goals and transforming challenging
platforms into thriving partnerships.
Skilled Negotiator
Known for strategic thinking and
strong interpersonal abilities, adept
at managing multiple projects.
Analytically-Driven Mindset
Approach duties with a resourceful,
analytically-driven mindset to
deliver impactful results.
Project Management Expert
Adept at managing multiple projects
within budget constraints for
successful campaign execution.
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