Sales Operations & Events Specialist

Robin A. Casanova

Experienced Sales Operations Administrator

*** ******* ****** *****: 917-***-****

Brooklyn, NY 11231 Email: **************@***.***

Professional Summary

A seasoned Sales Operations Administrator with over 20 years of industry experience, seeking opportunities in event planning, showroom management, merchandising, customer service, or office management. Demonstrates expertise in coordinating large-scale events, facilitating sales presentations, and organizing trade shows. Recognized for strong multitasking abilities as well as exceptional problem-solving and organizational skills. CORE COMPETENCIES

Sales Presentations Event Planning & Organizing

Employee Training & Development Showroom Management

Developing Advertising Strategies Trade- Show Set Up

Strong Administrative Skills Employee Management Professional Experience

PUBLIC PARTNERSHIPS HOME CARE LLC, LATHAM, NY (2024 – PRESENT) PERSONAL ASSISTANT

Support clients with daily tasks to help maintain independence.

Offer companionship and engage in meaningful conversation to help alleviate loneliness.

Assist with mobility and transfers, utilizing proper techniques to ensure safety and prevent injury.

Handle light housekeeping tasks, including laundry and cleaning, to maintain a comfortable environment.

Accompany clients to appointments and assist with transportation needs.

Monitor and document any changes in physical or mental health, and report findings to family members or healthcare providers.

PLATINUM HOME HEALTH CARE, BROOKLYN, NY (2024 – 2025) PERSONAL ASSISTANT

• Help with activities such as bathing, dressing, grooming, and toileting.

• Prepare nutritious meals according to dietary needs and preferences.

• Provide emotional support and companionship to reduce feelings of loneliness.

• Assist with transportation to medical appointments, social events, or errands.

• Help with light housekeeping duties, laundry, and maintaining a clean-living environment.

• Observe changes in health or behavior and report them to family or healthcare providers.

• Communicate with healthcare professionals and family members about the elderly person's needs and care plan. CITIZEN WATCH COMPANY, NEW YORK, NY (2016 – 2019)

SALES OPERATIONS ADMINISTRATOR

Oversaw daily showroom operations, including product display set-up, sample tracking, and maintaining sample areas to uphold presentation standards.

Delivered outstanding customer service to visiting accounts and ensured the showroom consistently met high presentation standards.

Coordinated the planning and execution of conferences, events, trade shows, the Grammy Awards, Market Week, sales meetings, and employee appreciation events.

Scheduled speakers, vendors, and participants for a variety of events, ensuring seamless logistics.

Selected venues, managed catering, and organized seating arrangements for events.

Planned event logistics and managed attendee registration processes.

Ensured all requirements for trade shows and sales meetings were fulfilled, including booth space, displays, contracts, and budget management.

Performed a wide range of support functions on behalf of the National Sales Force.

Managed and maintained the sales portal, SFA, and B2B site, providing end-user support for these platforms.

Acted as the primary liaison for 50 Salesforce users worldwide, offering technical and user support.

Oversaw distribution of sample lines and coordinated product recalls as needed.

Provided essential support to field staff to optimize their performance.

Processed all special accrual and Coop claims through NAV.

Served as a liaison between the sales department and other departments to gather comprehensive information and develop efficient processes.

Addressed and resolved various operational issues, including accounting and billing concerns, to ensure smooth daily operations.

BULOVA WATCH CORPORATION, WOODSIDE, NY (2008 – 2016) ACCOUNTS ADMINISTRATOR

Supported the Sales Merchandising Specialists department by organizing and updating the database with new marketing, sales, and display information.

Accurately entered payroll hours to ensure prompt processing for staff.

Provided customer service and assistance at the watch counter during the busy Christmas season.

Assisted with staffing needs, filling in during short-handed shifts as necessary.

Managed all display activity by collecting and collating forecast information from various markets.

Processed department invoices, maintained the budget account log, and oversaw all vacation and personal days via ADP for the Sales Department.

Coordinated the company sale during the holiday season, which included selecting sale items, entering orders, and collaborating with the shipping department to ensure timely delivery. BULOVA WATCH CORPORATION, WOODSIDE, NY (1994 – 2008) NATIONAL ACCOUNTS ADMINISTRATOR

Assisted the Vice President of National and Regional Accounts with executive-level advertising and administrative responsibilities.

Designed and prepared layouts for advertisements and catalogs for the exclusive JC Penney product line, as well as overseeing all promotional material.

Provided supervisory and support functions for field staff, including planning and conducting training seminars for Store Managers.

Resolved customer issues and concerns by investigating and tracking orders and responding promptly to all correspondence.

Coordinated and implemented sales meetings, trade shows, and offsite product meetings with major department store buyers.

Assisted in the preparation of weekly and monthly sales forecasts.

Arranged travel logistics as required.

Managed memo accounts for prominent jewelry retailers such as Zales, Gordon’s, and Zales Outlets.

Prepared product setup documentation, pricing information, and advertising requests.

Performed a variety of general office duties to support the department. JACMEL JEWELRY, LONG ISLAND CITY, NY (1991 – 1994) ASSISTANT ACCOUNT EXECUTIVE

Maintained extensive knowledge of all merchandise, evaluated current trends, and assisted customers in identifying and selecting products of interest.

Placed special orders and ensured timely delivery to customers.

Organized and facilitated fall and spring seminars to introduce new products to clients.

Prepared monthly sales reports and reviewed open orders to expedite delivery.

Conducted offsite sales training and seminars for both department and regional chain store staff.

Assisted in selecting advertising samples and tracked advertising build-up.

Responded to customer concerns by investigating and resolving missing order issues. AZTEC JEWELRY, MANUFACTURING CORP, NEW YORK, NY (1990 – 1991) ADMINISTRATIVE ASSISTANT

Delivered outstanding customer service by addressing inquiries and concerns efficiently and accurately.

Prepared monthly sales reports to track performance and trends.

Generated sales invoices and credited accounts as needed.

Investigated and generated correspondence for all charge-back disputes. Computer Skills

Microsoft Word

Microsoft Excel

Microsoft PowerPoint

Adobe Photoshop

Education & Training

Washington Irving, New York, NY

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